Case: Operation Watercress Station is like chasing a good girl in the watercress

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How to get your official account on a platform to attract attention, whether you are selling Meng, Sapo, talk about the facts, say hot, engage in activities, or say products, you have to follow a rule, that is, put low posture, sincere to you to attract objects to communicate and cultivate feelings. and the establishment of this relationship, just like you with a heart, to chase a girl, we believe that as long as there is enough patience and the right strategy, should not be able to catch the girl.

To this end, we summed up the following experience, feel good please applaud, feel bad, do not put the criticism to swallow back, timely put forward is also to our effective supervision.

Why do we choose the watercress this girl?

The memory of the supreme treasure and the Bodhi ancestors of the dialogue, love a need reason? Of course not. But we choose watercress this girl must have reason, because as commercial brand operation, our aim is not charity, we have to through this platform output our brand information. And mention watercress, everyone's first reaction is "fresh." Yes, don't care how many pseudo literary youth, how many about cannon enthusiasts, how many gold chain man in front of the screen sweat, watercress concise and low-key, has a quiet force. And this style and our new "juice source fruit fresh" not only the feeling of the name on the similarities, even the characteristics of a bit coincide. In addition, when most people in the micro-blog in the same time, there are always some people in watercress, they have their own unique way of thinking, can be seen from other people to find something else unseen. Who would you choose, a girl who can only talk to you about gossip and a girl who can talk to you about life? The answer goes without saying.

Shaping the first Impression

When you want to attract a good girl or a group of girls, the first thing we do is, of course, to give each other a good first impression of their personality.

So we turned the previously blazing orange into a fresh blue-green, and our brand features "freshness" appeared immediately. But even if a young man can get the young girl's close attention, but the long-term attraction of young women, it must be their inner. So we are in the content of the plate to do a careful allocation, whether it is "fresh notes" or "clever collocation Guide", or with the vast number of watercress tongren sharing good resources "to find the most fresh in the Watercress woman", we are the main product to pass the message as the starting point. But these content, finally also obtains many bean friend's response, the recommendation and likes.

Make a reputation for yourself

When you meet a young man for the first time, if the young man keeps boasting about his own merits and how many apartments he has, the majority of the girls are not suspicious of what he said, or suspicious of his character, and if the girl and he go to contact, through his various friends to convey to this girl, The young man is a good young person's information, the effect is different. Similarly, as a brand, if constantly to their fans to sell products touted products, will also let their fans have resistance, so through the outside of the watercress er to make their own word-of-mouth, there will be different effects produced. So in the small station operation, we also through the cooperation with some watercress reds, let them to recommend our activities, journals, photo albums and other means, to build a reputation for our small station. Of course, these need to recommend the content of watercress, but also our carefully selected quality content.

Learn to create a crisis

When your relationship with this girl enters a steady period of development, the surface looks calm, in fact, is the most dangerous time, because some people will ignore you because of habit, and some people abandon you because of boredom, and you, want to catch up with a good girl, must learn to create a crisis, so want to get your pro-Lai girl to create a sense of urgency, So your importance is fully revealed.

So we in the second wave of activity, "say your idea of the skillful collocation" after the third wave of activity "who is the best match with" the rules of the campaign to make voting system, such a theme with such activities rules, so we small activities of the little climax appeared.

Heat the field first, attract attention

Given that our brand station has been quiet for a while, how do we get the attention of the girls we want to hook up with? Simple and rough prize-winning activities must be effective, but for more real users of watercress, they are more concerned about the entertainment of the activity itself rather than the prizes. So we chose to "look for watercress and your common interests most of the neighbors" this activity. As we all know, watercress is a common hobby for the link of the platform, such an activity itself is interesting is to let watercress er to study their friends, compared to let watercress er to study the way of the brand, this form can better mobilize the enthusiasm of the fans.

We invited watercress Reds touches on August 9, he himself uploaded a photo of his own and watercress Reds pussir elder sister's photos, will part of his fans led to a small station to vote for him and comment.

5 days after the watercress Red Gener also participated in the activities, and her choice of watercress in the Reds met Yi You stop, is also a high degree of concern in watercress.

Of course, Fu Gener choose to meet Yi You to match is not a coincidence, but we have buried good foreshadowing

At the same time small station quickly follow two soybean flap to enter information, cause bean friends attention. The broadcast was followed by the release of the Gener, while touches a challenge to Fuk Gener in the comments.

Then two people at the end of the activity also began to vote for their own, Fu Gener is a few days to push their own photos, to canvass for themselves.

At the end of the event, Gener won by 483 votes, becoming the first in the event, while touches the third place with 249 votes. From Fu Gener to participate in the event with touches vote number of this process, the station fans increased by 851 people.

Give gifts to know what to do

LV, Gucci is able to let the girls are elated, but want to really impress the girls, you have to be more special than people, so we in the choice of prizes, abandoned everyone in the use of iphone, standing pat, etc., and chose such a retro typewriter. Mention watercress Youth, we can think of the key words appear in the highest frequency is the literature, fresh, SLR, converse, and such a fresh color, style of literature and art of the typewriter took up two keywords, what more than this more on the appetite of watercress er?

Of course, in our choice of prizes, also did not ignore the added value of prizes, we chose from the time Machine watercress Station to pick the prizes, so that the shopkeeper also links with us, at the same time in their own small station, Sina Weibo at the same time to help us to promote our activities, so, Also for us to attract a group of prizes enthusiasts to like us.

Learn to keep fresh

Want to maintain such a relationship, our existing efforts is far from enough, Love is a no end of the long-distance running, but also need us to work hard, and create fresh is to be able to long-term relationship to operate the secret. According to our practice of this period of time and the characteristics of watercress this platform itself, we think in the watercress this platform is the most likely to cause the two types of watercress er resonance is the log and album. And a bit similar to the microblogging function of the broadcast, it is more suitable for with watercress er to share feelings and explore problems.

So we have a clear plan for the future of the station.

1, open the Fan column/small series column

Fan column (2/week): Encourage fans to provide us with content. Watercress has a group of creative users, through the way they provide us with content, on the one hand can attract more attention to the ER, on the other hand also let the station more open, enhance the diversity of the content of the station. Of course, our preparatory work needs to spread the popularity of the fan column through the way of the award-winning essay/Reds writing column.

Small series (daily content, 3/week): Create a personalized editorial team. Our small station each editor has its own characteristics, they have a good detective novel, some good movies, some good food, someone good photography. And watercress itself is a hobby as a gathering point of the platform, we will be personalized small group to the front, on the one hand to the small set of the cumulative popularity, conducive to the long-term development of the station, on the other hand, can also let the watercress er to visit the like-minded people.

2, regularly held online/station activities

Online activities (1/March): Into the watercress home, in the lower right side we will be able to see watercress online activities related recommendations, compared to the relatively hidden watercress station, the activities here can attract more people's attention, the theme of the event is more open. and users of online activities do not have the resistance, even if the promoters are brands, as long as enough fun, they can play the joy.

Activities in the station (1/month): The small activities in the station, more to push and product-related activities, such activities of our proposal is to give a little encouragement to participants, on the one hand can mobilize the enthusiasm of some watercress er, on the other hand attract new fans.

3, 2 to 3 daily broadcast, timely communication feelings

During the use of the broadcast, we initially thought about moving the microblogging content to the radio, but the practice proved that the watercress ER is not sensitive to these contents, instead of some of our daily hot spit, help post more discussion of the enthusiasm, so we will discuss the topic, hot spit, life common sense for help, such as the starting point, Further communication with fans.

4 Tips for running a watercress

#1, please tell me something about watercress er.

We look at the micro-Bo information, the end of the world to see gossip, on the help, and we are on the watercress to do? We want to see Fu Gener is not also bask in happiness, want to see touches is not going to give everyone dozen money, want to see the gossip to the group and spit out which female star wear, want to see the roaring group and what reverse days things will happen again, Want to see the arts and youth outfit Force will also study what high-end forced to install the law ... In a word, we are concerned about state affairs, but we don't have to see it from those Weibo marketing tuba, we are concerned about a group of people with our common interests, but also silently look to those we aspire to become, we like to see them share their lives with us, we prefer to talk to them about the Olympics, talk about the sister, talk about ideals.

#2 Please speak like a watercress er

Here say like watercress er like speak not to imitate watercress user speak, but you can skillfully use the professional language here, we do not say men and say blue people, we do not tell the truth and said Oberge treasure, we do not say excrement and said Xiang, we do not kiss a and say mody. And as the official brand station, itself has been affixed to a very formal label, so want to close with the watercress er distance, we have to start from the daily language.

#3 Please guide watercress er

In addition to some of the day-to-day communication and communication to be able to direct the watercress ER to the brand, in the activity process to the Watercress ER's guidance is also very important, just as the blessing Gener and the touches vote tug of a battle, we in the picture content guides the blessing Gener, then will they both participate in the activity the event in time to share out, Guide their followers to the spectator.

#4 please respond promptly to the ER in watercress

This is a rule that should work on any platform, everyone hopes to get other people's attention and affirmation, and as a brand, for watercress ER response to respond promptly, first of all, can let the watercress er get full respect, in fact can also hang watercress er with our desire to communicate, This will give us a good foundation for the development of loyal fans.

Author: Humin, thanks to the operators of the station ramen noodles, mercury, big can, crystal and so on

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