Case sharing: The application of wireless marketing in the process of the promotion of the palm Media

Can't find the target customer group marketing can not be called marketing, do not reach the audience, accurate marketing wireless promotion can not be called wireless marketing. The essence and basis of wireless marketing is to target customer groups to achieve targeted marketing informed.

Everything is hard at the beginning, for any new product to be marketed, finding a way to reach the target group effectively means half the success. and wireless marketing is to reach the target customer group, one of the fastest marketing way, here simply to talk about the application of wireless marketing in the process of the promotion of the palm Medium.

The handheld is the world's first original mobile phone based magazine Reading software, it provides more than 50 high-end brand magazines, including Men's wear, new finance, etc., from the nature of the software itself and the nature of the content provided we can initially describe the target customer group characteristics: More than 25 years old smartphone users, the proportion of men far more than women, Have the habit of using mobile internet. So the handheld in the promotion of the preferred choice of two ways to promote, one is a professional mobile forum/resource site, the second is a professional WAP site, these sites are mostly users of mobile phone players, belong to the type of opinion propagator. For the professional WAP website, the first choice is similar to the bubble pepper nets, wow smart smartphone software resources such as the download site, because of the convenience of wireless WAP site (mobile Landing, mobile phone download, direct installation), the accuracy of the target customers (download customers are strong demand, and terminal support), so far, Wireless WAP channel contribution of new registered users more than 4000, occupy the Palm media day new users more than 2/3.

The marketing promotion through WAP website can not be called true precision, because the user is not interested in the Palm Media products are not entirely the standard target customer groups, because the handheld client for the model has a higher requirements, must be a certain resolution and operating platform of the smartphone, which probably only accounted for all smart phone 70 % of the percentage, in order to achieve a particularly targeted marketing, the handheld media also through a similar wireless network of professional wireless marketing companies to promote, because the target customers in the selection of the target customers to meet the characteristics of the group (model support for the handheld, data business use experience), so the effect is quite significant, The cost of users per promotion is slightly lower than in other ways. In addition, the Palm media is currently trying to promote through other clients, mainly because of several: 1, these customers have been third-party mobile phone software users, 2, model adaptation of the existing error is small.

In the actual wireless marketing process, not just the above mentioned above, one of the key points of wireless marketing is based on the product of the target user segmentation based on.