Case study: Find the worst landing page

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Recently has been combing their own on the optimization project, unfortunately, half projects are now fluctuating, in order to find the root cause of the matter, I spent a day to comb and analyze the cause of the project fluctuations, finally Kung Fu has finally been I found the reason for the project fluctuations.

Because these projects are a long time ago, some maintenance projects, so at present, the site landing page has a lot of problems, the end result is that the needs of visitors are not satisfied.

1, there is no business related to the same source

This is some of the optimization problems left over from the prophase work, in the early operation in order to attract traffic, in the release of the chain, such as in the Forum on the price of products and the price of products in the site does not meet, or outside the chain of related topics and the content of the site is not relevant, Just outside the chain cleverly added to the relevant anchor text link, so that the end result is that the user mercilessly turn off the page, conversion rate, and the page bounce rate to improve, but also want to have a good impression in the search engine?

Don't think about it, users search related site keywords or site to visit the site is to be able to get relevant information from the site, but your site has users want to find content? In the process of optimization, we should know how to set the content of the site as a user's attention to some information content.

2. Discontinued technical and usability issues

This is a lot of SEO optimization work often overlooked some of the content, such as the technical issues to be considered here is, site browser compatibility problem, in the domestic commonly used browsers have ie,360, Sogou and roaming, if your site want to face more visitors, Then in the flow of compatible technical processing should consider these aspects, you can use webmaster Tools data.cnzz.com here have a lot of relevant data in the industry, through analysis to determine SEO optimization needs to consider what content.

3, did not follow the landing page of the basic principles

What principles should a landing page follow? An effective landing page it can vary according to the market changes or you can first predict the market changes, check the site landing page you have a good title, whether you have some high-quality multimedia, such as product pictures, Does your page interact effectively with users?

4. No language found for potential customers

You have to be clear about the content, no matter what industry you are engaged in the optimization of the site, you have to face the end customer is the user, so from the user point of view, what kind of landing page is the first they want? Pay attention to price? Priority-oriented? or focus on product display? Locate the user's potential language:

For example: What is the main consideration when users buy X products? When users see any other X product, what are their reasons for not selling it? If you can build a detailed and simple survey, then trust you will know to get some more effective content validation work.

These are the author in the process of the project to find some problems in the process of optimization, do not have a good landing page and users concerned about the content, you believe that your site SEO can also be successful?

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