Case study: How does the title and description match?

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How does the title and description match? Many seoer are looking for Baidu rankings of the law, which the title and description of the match, how to match Baidu ranked the key one, if the site than to do a home, that this title and description is your home key. Today we'll talk about how to get your title and description to match well.

I. Title

1, the title can not have no brand words such as "Ningbo People's network" many medical websites with local name + keywords to do the brand, this approach is unfavorable.

If there is no brand words, then to the site later, the site's target word flow will not be translated into the brand words, at this time the site traffic has become your fixed flow, no longer fear of keyword ranking changes brought about by the change in traffic.

2. Consider the placement of keywords in the competitive aspect. The more you put it, the greater the risk. If you put more than one keyword, it means that your main keyword ranking time will be postponed. Many seoer like a station to do a few more keywords. The more you put it, the worse it is. Insufficient weight allocation.

Ii. description

1, described in the site early on the site keyword ranking does not work, but when the site has a ranking, your description will determine the user's choice of judgment.

2, if the title of everyone is similar, at this time the user is forced to choose, then the description in the user's choice of almost achieved a decisive role. Because the description is not the first choice. The user sees the description as being forced to choose.

For example, Ningbo Male Hospital This station description of the line, to attract patients with health care fixed point with QQ, a lot of private problems most patients like to add QQ.

Title Description and content matching

Note: The title description and text content cannot be seriously inconsistent because of excessive attraction. Typical offending web site

1, the title and description inside the commitment, the contents of the full cash.

2, the content is a surprise. You exceed the user's expectations. But if a picture on the website is very bright, take it off. This is the sensory considerations from the holistic perspective.

3, the title description and text content matching is to meet the priority principle. That is, the most important thing to the user assured the most eye-catching position.

Case: one US purchase (1meigo)

Analysis：

1, the first zone placed a second kill and discount

2, the second major is discount special area

3, the first place in the navigation is mother and child supplies, but in the following content but did not put the first area of the location of mother and child supplies.