Case study how to design a site search that meets the needs of visitors

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Search is the most common function we use on the Internet, whether we search the search engine or search inside the site, our goal is to get what we want. As a search engine, it should constantly improve the search results to meet users, and as a site operators we can not ignore the importance of the site search, because its profound impact on the website of the user friendly experience. For a site, the volume of its data is often very large, visitors can hardly one by one to click to find information on this visitor has to carry out site search needs. So for our site, what kind of station search is more in line with the visitor's appetite? Next we will analyze in two cases.

Case one: Taobao site search

Taobao search for "notebook" visitors whose search intentions are relatively vague, the visitor may not have thought about which brand to buy a notebook? Which one is the configured notebook? So the search is so wide. So what kind of result does Taobao give to a keyword so vague? We can look at the picture below.

We can see that in the search results, in addition to notebook information, there is also a conditional search box, in the Condition search box we can according to our brand, price, positioning, configuration and other conditions to search the scope of the results are small, to obtain more accurate and consistent with our appetite search results. For example we can get: Lenovo 3~4 thousand Yuan student notebook. Visitors on our platform to do in-site search may not be very clear to the information they want, for our site if we can use reasonable guidelines to help visitors get the content they want to be able to better improve the user experience. such as Taobao large-scale electric business platform, the same type of products can be thousands of different kinds of, in the visitor search intention is not clear, their goals may change at any time, which requires us from the search results to provide visitors with different choice of conditions, So that visitors can more clearly find what they want.

Example two: Site search for tourist sites

The search box We see above is certainly not unfamiliar to people who travel a lot, because the search box is most often found on tourist sites. We can see the conditions in the first half of the search box for the visitor to choose: The departure location. For example, I would like to know what attractions around Shanghai, then you can choose Shanghai, and then fill in the tourist attractions you want. We know that the site search function is designed to serve visitors, convenient for visitors, but we see some sites put the cart before the horse, site search function designed to let visitors see how to use or inconvenient to use, this is like a limited content of the enterprise site results design a multiple conditions search, which seems to be for the convenience of visitors, In fact, let the visitors use the head big.

For webmasters to speak out for the user experience, we need to pay attention to it is often reflected in a lot of small details to look at. For our site, to truly enhance the user experience, in addition to the experience of the site as a visitor, we also need to be in the process of operating a lot of patience to listen to visitors to the site experience of the views and suggestions, because in many cases as a website designer and ordinary visitors there is a certain difference. Site search box as the most often used by visitors to a function, as a webmaster we naturally can not ignore it. To experience and listen to the visitor's feelings about the site search will help you improve your site's search experience.

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