Case study: How to locate the target keyword of enterprise station

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For a site that needs SEO rankings, if the early site keyword positioning is not accurate, will directly lead to optimization of the process encountered a variety of fatal problems: keyword rankings do not go up, ranking up no flow and orders, with the flow and ranking still no orders ... 8630.html "> Sometimes, the site target keyword set correctly or not, even directly affect the life and death of a business.

Once this type of problem arises, either change the title (there is a risk of being k), or rewrite it, redesign the content and title of the site, and even discard the old website and reapply for the domain name. And these will all be wasted on your efforts. So said: The site's target keyword positioning must be very important.

How to locate your keywords:

1, to the current transformer enterprises as an example. We must first understand the specific situation of the Enterprise station. For example, enterprise production and sales of the main products (current Transformers) and so on.

2, analysis and statistics related keywords and long tail, this can be from the Baidu Keyword dropdown box and related search, such as figure (1), figure (2) can also use a better long tail word analysis tool, chasing words and fly to analyze whether there are some valuable long tail words.

3. Determine the key to the goal. This is important, because you at least in the next few months, will be around the key words to operate, so pay attention to, then this current transformer keyword change how to locate it.

Here is the key:

From 2 we can analyze some of the following related keywords, the dropdown list of the words are: current transformer wiring diagram, current transformer function, current transformer transformation, current transformer model It can be seen that for a business station, these words although can bring good traffic, but search these words users will not go to buy your products-current transformers. So Baidu Drop-down These related keywords, all give up!

Then look at the relevant search. We can see these keywords from the relevant search: 0 sequence current transformer, current transformer wiring diagram, current transformer function, three-phase current transformer, through-core type current transformer There are only four words in these keywords that we can find that can bring accurate users (users who buy related products). 0 Sequence Current transformers, three-phase current transformers, core-type current transformers, Voltage transformers (this keyword can be based on the specific circumstances of the enterprise, if there is a voltage transformer, the word is a good target keyword).

Up to now only four keywords, or not enough precision, then we go to explore. I use the word-chasing tool here.

As you can see from figure three. Word-chasing tool search out the relevant keywords of current transformers, the first screen appears most of the words have a higher search volume. The key words that can bring accurate users to us are: current transformers, High Voltage current transformers, Low-voltage current transformers, Voltage transformers four so now we have the precise keywords have these: current transformer, 0 sequence current transformer, three-phase current transformer, core-type current transformer, voltage transformer, High voltage current transformer, low voltage current transformer total 7.

So let's start by analyzing these 7 keywords.

1, current transformer: Baidu index 500 6 promotion related domain nearly 10 million

2, high voltage current transformer without Baidu index 6 promotion related domain 5 million

3, low voltage current transformer 500 degree index 6 promotion related domain 4.5 million

4, 0 sequence current transformer Baidu index 150 6 promotion related domain 1.4 million

5, three-phase current transformer without Baidu index 6 promotion related domain 1.5 million

6, the heart-type current transformer without Baidu index 6 promotion related domain 660,000

7, Voltage transformer Baidu Index 250 6 promotion related domain 5 million

One of the High-voltage current transformers and Low-voltage current Transformers two words, Baidu No index, chasing the word search volume in dozens of, can be judged that the two words still have search, just relatively few. So now determine the precise keyword has five: current transformer, voltage transformer, 0 sequence current transformer, high voltage current transformer, low voltage current transformer. The difficulty of the current transformer and the voltage transformer, according to the specific situation of the company's website, select three keywords within the title and target keywords.

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