Case study of Construction Station: Thinking of the development of China Health Network

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1.

Integration of information collection and localization

The current information collection, mainly from the Internet. Local Medical news and industry regulations in addition to some of the news for my station reporters directly involved in the interview, mostly through the local medical web site and the Department of Health Management website collection. And this kind of website renewal is slow, timeliness is not strong, information lag. The connection with medical units should be strengthened, implementation of the opening, decomposition in place, regular collection of the latest news information, through the local other network platform to learn some news about the hospital (even if it is negative or doctor-patient relationship of this kind), in-depth and detailed reports or follow-up reports, causing the attention of the netizens, causing the hospital attention and attention.

The collection of disease health information should remember to combine with local. To be combined, you must understand the local dynamics of the medical profession in the work mentioned above, and the introduction of any kind of disease, as far as possible related to XX local counterparts. such as the introduction of certain diseases, first of all, through the Internet to collect the causes of such diseases, symptoms, and then to xx this type of hospital to describe the tone of an expert, it is best to follow the relevant links on this type of disease where to visit, which doctors are more good at this kind of disease. This strengthens the relationship with the hospital, on the other hand, let XX citizens know that after suffering from such diseases can find solutions and visits to places.

There is a local medical information collection channel is the Healthy home of XX radio, they each issue and interview content, can be used on the site, can even open up a column, increase the interaction with the radio, sharing resources.

2.

The comprehensiveness and emphasis of information release

A professional theme of the site in addition to professional, but also should have the ability to read (ornamental) and fun, that is, outside the professional also need to have attractive places, will not be so boring. To do this, we must first analyze the audience. We want to know what kind of people look at the health network, the age level, we are concerned about what type of problem, like what is the content, hope to get help on this site. These, however, require some data to be counted and investigated. At present, we can do the survey channels can be used to investigate the site and the two kinds of random. Website survey can fill in the form of questionnaires through the website, but the data collected in this way is not much, one is the current health network visits small, the second is people's active participation is not strong, unless it is some award-winning survey. But this way can also test the current situation of our website, the current level of user participation. Another way is through each person QQ local netizens, requests the netizen to provide the information which needs, launches everybody to participate, such obtains the information generally more true, the quantity is also relatively big, may grasp the local netizen to surf the net the main purpose and the place of interest. After the results of the survey, for different age levels and different preferences, collect relevant targeted information to publish. and focus on the survey, for the majority of attention to the issue of focus on the collection of information, such as the appropriate increase in the number of special attention to collecting local-related topics, as long as there are similar to try to move closer, do not be afraid far-fetched, the purpose is to make information localization. The layout of the focus on the current we are more inclined to the sexual health, in fact, this kind of topic most easily arouse the Netizen's curiosity, and this kind of topic on the health sites are more attention, this is to attract a flow of a place. But because of the particularity of our website affiliation, what extent is this kind of topic open? Is it possible to explore the topic of sexuality as well as some other websites? Describe topics such as sexual organs, sexual intercourse skills? Moreover, our editor is a lesbian, can we resist prejudice and pressure?

3.

Commercial selling point

The site's current profit point may still only come from advertising revenue, in view of the current function, can not achieve more ways to hook up with businesses (hospitals). At present, we can only make the layout more vivid, the content to do a solid, to do more accurate information, why I do not say to do more comprehensive? The goal is to hook up with the local to attract potential customers ' attention. The current situation is improved through the enrichment of these elements. In addition to the site fixed advertising sales, can also increase the classification of information related to the medical unit such soft advertising. Each specialist classification, each disease-related classification, can be charged in the manner recommended by the relevant hospital, without the need for hospital information charges. The original courtyard style of information can be implemented in all free of charge, information can be relatively simple, clear account and address. Only charges recommended hospitals, only a comprehensive introduction and pictures, video display. On the side of each article can also have recommended hospitals, but not necessarily the designation of the relevant specialist hospital, because some articles are not the disease, but only to increase the reading rate.

4.

Interface design

Pay attention to interface friendliness, designed to meet the browser's operation and browsing habits of the interface, from simple and practical, convenient and quick start, so that users in the shortest possible time, the minimum number of clicks to get the information needed to complete the operation.

5.

Column Changes

Column Settings

I. Health perspectives: news, interviews, disease control information

Sub-columns: Health news, hot topics

Information sources: News interview, XX related medical institutions and the competent units of the website, the health portal site.

Two. Gender health: Sex and health topics, information and common diseases and other information

Sub-columns: Gender integration, male health, female health

Information Source: Network reprint, Radio healthy Home

Three. Public health: Health Care common sense and latest information

Sub-columns: Health misunderstanding, health knowledge, family health, mental health, first aid common sense

Information Source: Network reprint, Radio healthy Home

Four. Disease-seeking: symptoms of each disease, introduction of encyclopedia knowledge and medical Search

Sub-columns: Common diseases, infertility, reproductive health

Information Source: Network reprint, Radio healthy Home

Five. Body beauty: Beauty skin care, slimming weight loss column.

Sub-section: Beauty skin care, slimming weight loss

Six. XX Medicine: Health, medical, pharmaceutical organizations and doctors related introduction

Sub-column: Famous courtyard style, famous doctor style, pharmacy display

Source of information: Business Contact Collection

Seven. Health quiz: Interactive area

Sub columns: Health counseling essence, answered questions, unanswered questions, my questions

Article from: www.huibaibing.com Health Network