Case study of Dingdao Division III: the operation of financial websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Before the break time, Dingdao case analysis of the first lesson: Local Web site operation and Dingdao case analysis of the second lesson: Taobao Guest website operation (interested friends can go to Baidu search), did not expect so many webmaster like, every day more than a lot of e-mail mail. We also generally reflect that the article is too long, a little cumbersome, so from today I as far as possible to refine the article, to remove some of the cliches, from the website case to start, and we discuss the operation of the road.

Case one: Net-China's largest financial website

NET in the industry in the status of everyone to see, since March 2004 on the line, with authority, comprehensive, professional, timely advantages, net continued to be ranked first in China's finance and economics sites.

Before this, we know that the real peak of China's interconnection development has two waves, the first wave is based on Sina, NetEase, Sohu, Baidu as the representative of the turn of the century set up several internet companies, the second wave is Taobao, Oriental wealth as the representative of the second wave of internet companies, the current first wave on behalf of enterprises have been listed, the second wave reached the standards of listing, The listing is only one step away.

NET is now the position of the industry boss, many people say that it is the rich and rich, money smashed out. But we think carefully, China's financial sites tens of thousands of net, the initial money than a few rich, why net did it, made the industry brand. Ding that net's achievement of today's success is mainly due to the following reasons:

1. Content for Wang this sentence is particularly applicable in the Internet. We found such a phenomenon, nearly two years of Tencent Gongchenglvede, the game Super Grand, stealing vegetables over the happy net, music over thousands of listening, but in the portal although the flow of Sina, but in the brand influence and income is far inferior to Sina. The reason is very simple, Tencent does not play the content Sina, Chen do site content in China should be the first person, Sina one day Chen in, Tencent Day to play but Sina, of course, the last two years Tencent also pay attention to content, the most prominent position of its homepage did not place advertising seats, but put on the topic today, Today, we all know that a large number of visits, the past two years has also made a network of news of a famous brand, many local news sites have replicated. Yesterday evening and Tencent today, the topic of chat, although not specifically revealed daily traffic, but I estimate that only today's topic this column with the current number of visits independent out also can enter the Chinese web site 100 strong. Everyone think about, even the company has always been known to copy the Tencent has started to do the content, webmaster What are you waiting for? Sorry, and pull away, let us focus on the transfer to net, in ordinary people's opinion, the financial content of the site is very good to do, in sufficient funds under the premise, can and major newspapers, magazines, Television and other media to share content, and then ask some industry experts to open a column, lectures, and then engage in some online activities, the brand influence to do, you can find advertisers and brokers talk about advertising cooperation.

If people think so, they are wrong. Finance, foreign exchange, stock this kind of thing is the timeliness very strong thing. The content does not need to be many, most people may not be fine, but must be in time, in time to the second. Do this type of Web site to consider what shareholders need? And the shareholders of these needs of other media can not be very good to give. Shareholders need timely inquiries to all types of stock quotes, the market trend, the latest dark horse forecasts and so on information. NET all staff to "no rest day, the news not overnight" as a work slogan, to ensure that the vast number of users in the first time to view the world financial and financial information. To tell you the truth. The content homogeneity of the share finance and economics website is too serious, everybody spell is speed. Of course, this type of site, user interaction to do a good job, enhance user viscosity is also very important.

2. PR! Maybe some people will say that PR is not propaganda promotion? is PR not something irrelevant? In the past, we do not know what public relations, what power! But the recent 360 and Tencent War, the war spread throughout the Internet, throughout the process, "public relations" these two words often see the media. 360, on the strength, compared to Tencent, but its public relations department is the most powerful Chinese internet companies, with its strong PR ability and Tencent this huge inextricably, not downwind. And won the popular praise of netizens (hope these netizens are not extras). NET also attaches great importance to public relations, generally in various congresses, natural and man-made disasters occur, can see net figure, or sponsorship Congress, will help the disaster area. Again and again public relations activities, to the outside world to form a responsible corporate image, and other just do the content of the financial site to form a sharp contrast.

3. Legal provisions dispute treatment. The sudden out of such a few words, we are a little confused, this and do the station have what connection? But today I would like to remind you to pay attention to this problem, the topic of today's talk is the operation of the stock network, if you want to really run a good stock finance and economics sites, legal disputes, exemption clauses we must understand some. Often have a friend regrets, the site does not have a large volume of traffic, the beginning of income, but the other side of a lawyer letter will kill us. Content ownership, privacy protection, disclaimer, agreement modification, service terms and so on all aspects should be taken into account, a careless may be competitors malicious competition to die.

Perhaps say so much, stationmaster people think that it is too difficult, have a few person can do net that. That good, next I enter the focus of today, that is suitable for grassroots webmaster operation of the financial category website. Grassroots webmaster do the financial type of website generally I do not recommend to do a national portal, because we do not have the innate advantage, do not have the advantage of vertical, the community is not to mention, this kind of site access to traffic is difficult, the flow of community is more difficult.

So I think that suitable for the grassroots webmaster operation of the financial site is a regional financial site, this region can be accurate to the province or prefecture-level, in the lower down there is not much market. In fact, I am here and long training in charge of Shanhui thinking similar, a wide range of market is not done, do the region. Since do the area finance type website, then I know should start from the following several aspects to operate:

1. Keep abreast of local financial developments to do content. With the opening of China's foreign exchange market in recent years, some international financial giants have set up offices in many Chinese cities, while China's major banks have opened their foreign exchange business, and the Chinese financial industry has been developing rapidly in the past two years. The development of regional finance is especially swift and violent, sadly China has millions of stationmaster, but the corresponding regional finance type website has not developed. Most of the prefecture-level municipal financial sites for the blank (you fork ears listen well, now do very timely, basically no competition, most of the area as long as the first one).

Taiyuan British International Business representative Hao often and I complained that we have been to Taiyuan for two years, the development of a lot of business, but not even a financial site in Shanxi, I want to check some of the local financial information is very inconvenient. From this complaint we can at least get two messages, the first is the need for visitors to view the local financial information, the second is the Shanxi financial market slowly to do it. Since the demand and the market have, the webmaster are waiting for what? start to do, without the tube optimization, before I said, basically do is the local boss, the first efforts to build content. Fill in the blanks is a tiring live, content increase no shortcuts, stationmaster need more diligent, more information needs to collect, run run bank take the color page data, know a few financial industry friend set of cliches in combination with other media reports play false original. Some local newspapers can also use the above news, because they pay attention to the paper media, ignoring the network media, although he started, but you can change the keyword when you reprint sometimes in front of him.

2. Cooperation----Local finance and economics web site even if done, it is also a point of flow, do not find financial institutions cooperation is difficult to big. There are two types of cooperation, one with bank cooperation and the other with Non-bank financial institutions. I believe that reading this article webmaster, mostly grassroots webmaster, most people have no internal relations, the bank first give up. Then look for financial institutions, in fact, we pay attention to, in fact, in various urban financial institutions are very many enterprises. Speaking of which, I think of an example, a friend in a second-tier city, a part-time job, rented a space, the use of spare time to do local financial sites, where there is a foreign financial enterprises set up an office. That friend website multiplying IP every day (think about it, China what kind of Web site visitors richest, of course, non-financial sites mo, often financial sites 100 visitors better than the novel picture Station 1000 visitors), because of the search for such a city (the name of the city where he is) + finance, His website has been ranked first, so it is natural that the head of the financial enterprise found my friend, through the conversation, friends learned that their financial enterprise is to do foreign exchange, then the business owner and my friends, as long as through his website to pull a customer, give my friend 500 yuan of the split. Friend very readily agreed, that night, friends rushed to make an activity overnight, very conspicuous position on the home page, there are some words (the general meaning of these words): the site with a certain financial institutions, the introduction of certain financial management products, during the activities, those who deal with certain business, you can enjoy such concessions, and a good gift to send. The launch of the event, unexpectedly, caused great repercussions, those who for several months did not bring him the benefit of the visitors. The next day there were more than 20 enrolled in the financial program, because most of the visitors are old visitors, the site also trust, they have been trying to add value to their wealth, suffer from the lack of trust in financial enterprises and wealth management products. Just my friend. The site acts as a "matchmaker" role. Although the site is only 100ip per day, the benefits are staggering.

3. Offline activities. If you see this coming to mind, congratulations, you have the potential to overdo it from the grassroots to the elite. Once I have done a survey in a small scope, most of the webmaster before entering the industry, is because of hobbies and do stand, and so everyone really come in, most people realize that only make money is true. Well, here I would like to say a word, we do stand to make money, then we have to make money in this direction to do something.

We said that the local financial site traffic will not be very large, in fact, not only the local financial sites, is the local category of women's web site, local types of car traffic will not be very large, but the local industry site visitors quality is very good, user viscosity is very high. If you run a local finance site can do 100IP a day (most of the webmaster is a little hard to do), although only 100 visitors, but these 100 visitors is precisely the top of the local elite, if these quality visitors can not be used by everyone, Then everyone loses the meaning of doing the local finance website. As I said before, using our website this platform can sell a product to these quality visitors, then we can use the platform of our website to do some offline activities, we must not think that this group of people high above, do not think they busy busy, in fact, these people are most adept at the most like to engage in social, party. Because they believe in one word: connections are important and connections are a network. More than a few times to party, congratulations, as a webmaster you have entered the local high society, this time even if you do not do the site, do other industries, the chances of success than other people's Congress.

Well, today's topic also said almost, then I use this topic to say something else, I hope to bring some thinking.

Today I search the city name + industry! Found a very shocking fact! That is, most of China's municipal-level industry sites are almost blank, and at the same time most of the webmaster are complaining about all kinds of sites have been saturated, we do not know what to run the site. China now a certain kind of web site fire, immediately there are countless followers flocked, although China currently has 3 million webmaster, but the large part of the local webmaster to back and forth in so several so-called can make money of the site. In this way the Chinese webmaster industry is definitely going to be deformed development, who has now begun to deformed development.

Less than one-tenth of China's current Web site makes money for its breadwinners. Ding that: China's web site is far from saturated, the future trend of Web site development is the local industry site!

In the next issue, Dingdao will focus on the analysis of grass-roots web site operations and the way the site makes money. I hope that the majority of webmaster can join in, and Ding together, from the root, to find a real can make the vast number of stationmaster make Money Road. My mailbox is dingdaoshi@163.com, I sincerely eager to be a webmaster can participate in, to provide me with some material, cases, data, ideas, methods, and so on, even if the simple word, a whim of the idea that everyone can send my mailbox. The next topic of the author is not Dingdao, but grassroots webmaster!

The Chinese stationmaster wants to live, wants to live well, everybody must make a difference, sometimes really is not everybody not diligently, but everybody diligently direction is wrong. stationmaster, mutual encouragement, common progress, everybody walks together!

Dingdao on November 3, 2010 0:09:30 hope the weather is good tomorrow!

(This article I do not declare copyright, you can arbitrarily reprint)