Case study on a new marketing strategy

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A few days ago, a friend of mine asked me to share something that puzzled him:

He was prepared to spend 200 dollars on the budget to prepare his children a children's Day gift, during the preparation of the present, just on TV to see a new toy robot promotional ads, his son is very fond of, he himself also thought that the robot is relatively good, after the price is also within his budget, So he promised his son that he would give him this gift on children's Day. And when he was going to buy that robot on that website a few days before the children's Day, the website salesman told him that the toy robot was too popular to break the goods, and immediately the children's Day, my friend "had to" on the site to buy a look and the same as the previous robot as a gift.

On children's Day, he gave his son the robot he bought. The gift thing would have ended, but that night, he and his son saw on television the previous robot ads, advertising that the robot has been mended goods, can be purchased on the website. After reading the advertisement his son began to quarrel with him to buy the robot to him, and said this is you promised. No way, at last he went to buy the ad robot for his son.

The thing that makes my friend wonder he had only planned to use 200 dollars to prepare his son's gift, and he did give it to his son on children's Day, but in the end he spent twice times the budget and bought 2 robots (actually the original demand was only 1).

The incident made him very puzzled, but we go to the system to look down is very easy to find, this is actually the toy company's new product promotion strategy, this strategy successfully achieved three goals: the new product is remembered by the user; At the same time it also solves the problem that the new product is more difficult to accept, and the income that the advertisement expense brings is also much higher than the normal advertisement way.

In other words, this marketing strategy is very successful, so we might as well take a look at this new product promotion case, the application to which marketing strategy.

The first is to choose the time to give strong effect preheating. The preheating of new products gives users a vision, and this vision is at a certain time, the user remembers more deeply, also often will think of, this preheating may even let the user produce some dark Xu and the pledge, my friend has given his child a pledge before the children's Day, this pledge is also drives him to buy again the root reason.

After that is the new stock strategy. The shortage of new products seems to make users lose confidence, but in fact, the shortage of new products just reflects the popularity of that commodity, but also let users know that this product is very popular, which also for the user after the purchase to play a role in promoting, and the lack of new products will not let them lose these customers, instead Most customers will buy something else, because their goal has not been achieved, "Children's Day gift" is not ready, these effectively led to the sale of other goods.

Finally, the real new product promotion, in the most appropriate time to send a new replenishment of the ads, although those people have bought related items in your store, they will again generate the purchase because of the previous promise and implicit, because of the approval of your product, and the demand has been excavated again.

In this marketing strategy, the ingenious grasp of the user's psychology, so that users have a commitment to produce recognition, and ultimately achieve marketing success. This is a very good new marketing strategy. The full text is submitted by http://www.aidai.com/Love Net.