Case study on local life website of Electric Business Circle

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Only this article dedicated to the dead website: Luoyang Bai, and those who strive for life and the webmaster friends, Luoyang People's network (because the record was deleted, this morning was closed) written in front of the words: If you do not have the money then you must have the power; if you have no power, then you must have the technology; It must have executive power, if you do not have the executive power, then please do not be webmaster.

1, the beginning of the new

At that time want to do a local site in Luoyang, because we are all in Luoyang, but also intend to long-term development in Luoyang, with a few local resources station or a good choice, as a result, is ready to do a local site.

Male man, said to do it, domain name is old K before the dysh.org (first Life network of the initials, did not make a domain name, the server, after all, we are involved in the IDC business itself, there are several independent servers, in the site selection, we selected several versions: 1, classification information station; 2, Information Station 3, forum. A lot of friends who just made the local station, preferred will choose to do the forum, because the forum casually hair anything can, there is no fixed content requirements, online information handy to use, but a lot of webmaster do forum, will be a large number of settings column, what entertainment plate, love plate, chat and so on, such a website, Looks very big very plump, actually already died in own hand, first stationmaster itself maintains but comes, second so many plates, most of them do not have the sentiment, cannot attract the visitor to "the essence" area. And before there are wolves, the local have Luoyang BBS and Luoyang network BBS such giants (offline they have graphic advertising promotion), the Forum's survival of 0.

So, we first abandoned the forum option.

Let's take a look at the information station, information, content, where does our content come from? said not good to listen to points, collection + pseudo original, plus repair modification, since think very rich, in fact, in front of netizens, these are clouds, imagine, Luoyang Network (local newspaper official website, PR6, the content is the electronic version of the newspaper, are original) Not many people look, not to mention you an unknown site? Does your website have a spicy mouth like Li? Or do you have sister Feng who doesn't have a face? Still have Chuncozenco such jag? None of this we have, we have only a few technical people, plus a good team. And there are so many local information stations, some 05 years to open the station, are half dead, our odds geometry?

So the information station was abandoned.

There's only one last option left, yes, that's the classified information site. 58 recently to find Yang advertising, coupled with the previous period of CCTV Chen Yao Chase Donkey Network ads, classified information site has been seen as the most close to the application of life, all heroes are in the market to seize this future.

So, just him.

Cost struggle, site all the pages are div handwriting, the program is php168 classified information two times development version (for its SEO optimization, including title, Pseudo Static, as well as tags, static page generation, path, etc.), on the line when looked at, feel really good ~ haha Just flatter yourself.

2. The beauty of Chaos

The website is online, which accords with our team's simplicity, effective, beautiful, direct requirements, well, very good, start operation, here's why we should choose Luoyang Bai this name as the name of the site, many friends know that China has a Bai, is the ebay's life classification site, in all parts of the country have a branch station, We are also accidentally found in Luoyang Luoyang Bai search volume incredibly with the Luoyang information port to compare the amount of search!

Figure:

As a then, we have a cottage, want to rely on our technical strength, plus the top domain name to the Luoyang Bai with the two-level substation to do the war.

3, the heel of the Giants

Really deal with that sentence, thin dead camel than horse, do not investigate do not know, Bai substation PR Incredibly with the main station have a ratio, pr5! Can not help but let a person pour a mouthful of breath, and, our domain name has done a station, big revision will be his opponent?

These questions are too late to think, and new problems arise, and the problem is the deadliest, where does our content come from?

With the confidence of the technology, we use the locomotive to write Plug-ins, 58, the market and Yiden and other sites to collect, plus the false original processing, published to the website, how, but also have to fill the site a bit plump, right ~

That's how we keep collecting every day, plus occasional hair outside the chain, Baidu began to include, and then 58, market and other sites began to use pictures to prevent collection, access to information can only through other classified information site, and we found that the site classification too many of his miscellaneous, updated up too laborious, some columns, This content is not found in other classified information sites. Here to remind you webmaster friends (don't look at people do good, behind the thousands of programmers and salesman in the fight, do not think to build a website can operate up, and look at the same industry, their classification and layout, that is based on the experience of a large number of users to make changes, these experiences, It's good for you.

As a then, we put the classification of the site after streamlining, continue to wait for the arrival of Baidu. But we are surprised to find that the site does not have the weight, any one classification in Baidu rankings are not ideal, the first except 58, the market, the people, there is a pile of sites, and poor us, can only be ranked second, or even the third page. At this time can not help but complain: Classification station, really difficult to do. Then I know why 58, the market every year, why the loss of money in the inside. Yes, the site is a money hit. After the website has nearly 500 members, often visits. I wish I could bring the most authentic services to these people, as pictured:

4, give up and stick to

We sorted out the idea: if this site is good to operate, we can hang ads (one months at the time people want to advertise on the site, they may not know this is a cottage Bai bar @_!) Make money, even if can hang 100 advertisement position, that can make how much money? And then the site began to face the pressure of access, the amount of traffic, in the PHP pseudo static display is so huge, we have to improve the program, through the generation of static way to reduce pressure, while closing Taobao merchants City and dating channels, to guide traffic.

The operation of the site and income is not directly proportional to do Taobao Mall, doing e-commerce selling things to make money, we decided to give up the site, just keep updating, let him shun its natural bar.

PS: The latest news received today, the site was deleted, the site was stopped, it seems that the day to accept it ~ Oh, no, Luoyang Bai, that a webmaster dream.

PostScript: We have a new marketing plan, the new business is also under way, some of the failure of the case will let us awake a lot, found that the lack of birth, to thick thin hair, to create miracles.

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