Case study on how to put the suspense marketing to the extreme

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The image below is a full-page advertisement published in the Southern Metropolis Daily today. It is said that the price is 200K aroused people's hot discussion, let's take a look at the representative of the Netizen's reply

This angel is a bit cold: it's a sensational plastic hospital ad ...

Good landscape _j61: To my language level, incredibly can not understand!

Warm Yan Yan: Is this a cosmetic advertisement?

Enchanting man: The viral advertisement in Plastic surgery hospital

No regrets: Suspense ads, think of snowflakes beer that's how it came to be

Now, we do not know whether he is a suspense ad, but it really aroused our great interest, we give it to the eyeball, we remember it, we are willing to discuss. So from the marketing point of view is very successful. The modus operandi is that suspense marketing is the use of mysterious principles, mystery is that we do not know what the truth is? But it also caused me our attention, and here's what we're going to look at.

Mystery, suspense

A suspense ad, if there is no mystery is impossible to arouse people's attention. What is suspense, is not in the end you never know the result. After reading the whole article, we found a lot of clues left for us, but we don't know what happened. The more we don't know what's going on, the more we want to know. So we reprint want to let friends, more netizens to help us.

For example, our yearning for Bermuda, Bermuda is a mystery to us, a perpetual obsession, and we never know what's going on there? But it's particularly important to know what's going on there. For example, we have a stock, we most want to grasp the truth of the stock market, grasp the formula, all kinds of clues that we have the means to grasp this truth, but we have been studying can not find, which aroused our desire, aroused us more want to conquer his desire.

So, how do we design puzzles? We will use the creative method of suspense novel, select a theme, and then in the process of describing this topic, leaving clues, let everyone to analyze. Get this example, selected the theme of the main, this is a very attractive topic, and then through the description of Intension, the former intension a letter left suspense, clues, let us guess.

Second, the suspense of marketing also need to borrow power

If this message, not in the Southern Metropolis newspaper, only published in a person's space, if the publication of this text is not close to 2 million yuan, then we will be so interested in it? Of course not! So the second point of suspense marketing is to borrow, what is called borrowing power, is through some authority of the people or things , add a property to this message. In this example, the Southern Metropolis newspaper, the publication fee needs 2 million, these factors are constituted this piece of information widely by the people broadcast one of factors.

Therefore, we design suspense marketing, we must remember to add some code for your theme, this code can be a cow coax people, or a platform, or can shock people's things, anything can.

Third, the promotion of suspense marketing also need the authority of the leader of the broadcast

I admit that this message, if not the internet celebrity "and food head" I can not see, in this suspense information dissemination process, and the food head played a vital role.

If we are designing our own suspense marketing, it is important to remember that the transmission of the core authority leader is vital. For them, and only the Southern Metropolis newspaper such a big newspaper release information, they are happy to turn, if we are small fart people they are not to see, at this time we can use to buy, haha.

Conclusion: The above is my understanding of suspense marketing, analysis of three key factors, can be said to be integral, but also to tell you how to do these three factors. Hope to give you some help, this article some of the deletion, mainly because too many people do not respect my labor, casually put my link to his, the results of my work to steal. Reprint please indicate: http://mark.zhiyiwang.com or leave our brand words (know easy net)