Case study on the important role of anchor text in SEO work

A few days ago, the point of stone a reader questioned, pointing out a case http://www.aliyun.com/zixun/aggregation/10411.html "> home page is all pictures, and in this page title, Meta section Description, Neither the text nor the alt portion of the image has a specified core keyword, but the core keyword is ranked first in Google's search results.

As a matter of fact, I already have the answer when I see the point Stone Reader's question. Finally, through the Reverse Link tool to inquire about the case site, and indeed found a lot from the message book, blog and other sites to specify keywords as anchor text of the reverse link.

Link Anchor text This concept is somewhat difficult to understand? OK, then give a specific example to explain: such as, there is a site made a point stone friendship link, the specific code performance for 〈a href= "http://www.dunsh.org" point stone interaction 〈/a〉, which point stone interaction is the anchor text of the link.

Link Anchor text (anchor text) description in the SEO role is quite large, the following simple to talk about.

Search engine can be based on a link to a page anchor text description to determine the content attributes of the page, point Stone is a search engine optimization research team, so there are many points to point stone link anchor text described as "search engine optimization", This will allow search engines to vote on the nature of the search engine optimization in the natural rankings have a consideration, especially when the quality of such backlinks and the number of the rise to a certain level, this ranking advantage is more obvious.

Here I come to think of an interesting similar concrete example, we all in the small time, have a nickname (or nickname), call you nickname more people, will cause such a phenomenon, when people say this nickname, they naturally think of you.

There is also a phenomenon in search engines do not know whether we have noticed, that is, in the Chinese search engine to an international well-known companies in the Chinese name to search, will find the search engine returned results will appear in its English site. English website and Chinese name is not related, but there is this situation, this is the link anchor text (anchor text) description played a role.

It is estimated that the form of anchor text that you see in a generally not optimized web site can be as follows: More, more, read the details, click here and so on, such practices do not let the search engine on a link to a Web page content attributes have a good judgment, but also affect the page ranking factor.

Here robin can simply introduce the optimization of the link anchor text (anchor text). The content of each page is different, we in the keyword strategy deployment, it should be a target page has a keyword to consider, in general, a page of the core keywords in the 1~3 range (scope is too large, keyword weight may be diluted), So we generally do in other pages to the link to the page anchor text description should be placed in advance planning of the core keywords, and Anchor text description of the form should be as diverse as possible, oh, it is so simple!

"Anchor text", Google's Chinese name is "positioning text." To understand the importance of "anchor text" in SEO, you must first look at a case.