Case study: Site anchor text link usage rules

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In writing this share before the author contact with a corporate website (specific name for confidentiality is not convenient to disclose), the current site has been Baidu search engine down the right, of course, this site we have accepted, accept the site after the site for detailed SEO diagnosis, One of the reasons for the right to fall: excessive use of anchor text links within the site and linked content is irrelevant. Here the author according to own experience to explain to help more friends.

Note: Anchor text link content is related to linked pages

There is a problem in the analysis of the customer Web site, the site uses the keyword Link page is not the keyword corresponding content, we in the website internal link layout process mentions the content correlation, this correlation is the anchor text link and this page correlation, the example explanation: if the website anchor text link is "The SEO", The linked page should be about SEO introduction Why do this, because for search engines and users click on your link to understand the word for detailed description, which we can refer to the encyclopedia system links, open each link is to describe the words.

Note Two: Anchor text links to a variety of words

Anchor text links within an optimized site we try to use the key to optimize the key words related to the link, such as: SEO introduction of the page, can not only use SEO as the core keywords link to the page, you should use the "SEO technology", "SEO concept" and so on the key words for anchor text chain, This will prevent the site from being optimized by search engines for excessive processing.

Note Three: Anchor text links remember to deliberately link links

Our editorial optimization site content is often considered keyword density, density to control in how much of the range for the appropriate, site keywords in what position and so on, for the anchor text link inside the station we do not think to deliberately add anchor text; The position in the middle of the article shows the key words less or even no, we edit content is for users can not simply update content for optimization.

Note Four: The number of site content export links

Site page Content export link number after analysis and observation (see the Encyclopedia Content Export link) and not many movies, but for the enterprise site content is not too many suggestions page export link quantity best control in 5 or so (500-800 Word content), after all, the site content is not strong enough, Cannot build a strong network.

Note Five: Anchor text links remember to link to the home page

Of course, our client's website also has this problem, before this customer use the site link will all the keywords are focused on the website home page, want to link the site through the advantages of the website weight to get the keyword ranking effect, now the link in the site has been revised, here suggest that novice friends do not easily try.

The above is the author of the site anchor text link How to plan the proposal, I hope to help.

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