Case study teaches you how to do site optimization and inner chain layout

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Control of the inner chain

1. Control of the quantity in the chain

The number of pages in the control of the majority of the webmaster more tangled problem, because many people do not know how much the chain fit. The weight of the site is transmitted by the link, so the inner chain is theoretically the less the better, but an industry will appear a lot of long tail keyword so will produce a lot of inside page to participate in the ranking of long tail keyword to get traffic, today easy SEO to everyone through case analysis how to control the chain and optimization.

Case：

Xi ' An wedding photography, was the fifth XI ' an wedding Bo, today to see has become the first place. This site's home and the layout of the chain has a fatal flaw, even if the ranking to the first place will fall. That's the search for wedding photography. The user's demand is the picture, but this station has made a text station.

Wedding photography Industry users of the dominant demand is the price and picture, the hidden demand is to see the results of other people's photography (case) and others where, and style and so on. Because the photo of the user can be used to take photos, the surrounding people are not necessarily married, and each person like the style of different environment, it can not give the pertinent advice, so if it is the picture station must consider the needs of good users.

Homepage of the picture link, we are in the picture below to set an anchor text address, there are many people think that the picture alt attribute inside add keywords not just OK? This is very wrong to recognize that the ALT attribute only the function of the annotation picture does not have the function of voting anchor text voting, it can't make a contribution to the rank promotion of a keyword.

Second, the internal chain set the policy problem

1. Internal chain set Policy

We are looking at a case, Lijiang wedding photography, this site within the chain of the title as shown above. Wedding photography Affects the user clicks is the picture, so your title how to write, the user very little relationship, such as the title is no one search, and the user first time is also incomprehensible. You should set the art font or make a crystal seal on the picture and mark the subject in the picture. and Lijiang River Town shooting Attractions This keyword is no one to search for and Lijiang River town, the word wedding is someone search, so our title to the river town of Lijiang wedding photos, so not only to the key words to vote but also to meet the needs of users.

Location recommendation did not do anchor text link is wrong, search engine requirements for each page must have a text link to reach this page.

At the bottom of the page to do a back chain, which is cheating and is redundant, users have been browsing the content above you, you are still in the bottom of a back chain is doing? There are many people in the article to add a link to the homepage of the site, the user has visited your inner page can not know your site's homepage? This really makes people very sad ah!

2, picture station operation misunderstanding

(1) The strategy error of the anchor text keyword in the chain

As the case above creates a long tail of words that the user cannot understand without the need for a word, voting for such a word is a policy error.

(2) The problem of the inner chain setting of picture station

1. Some pictures but no anchor text point, No vote on the keyword waste resources

2. If only provide anchor text does not provide pictures is not attractive, will reduce the PV site

3. Internal chain requirements

For the picture station related links do not exceed 6, the right column recommended 1~2. We should provide the most relevant and focused content, such as it is now April so wedding photography should recommend recent works, or previous May works. The bottom of the picture is recommended, generally recommend the most relevant products or pictures 4.

Relevant reading of the content of the article must be strong, the above two pictures of the content of the comparison, the second picture is related to the menopause, and the first picture of the content of the dawn is very poor and a lot of this not only increased the similarity of the page to reduce the page score and the user is also disadvantageous

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