Case study: The reason why the website is down right

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Baidu's monthly big update and weekly small update I believe that everyone is very clear, big update here will not talk about the next week, Baidu's small update, according to the previous version of the general Baidu every Friday start data, that is, this day's site rankings and included and the chain data will have a big change, but through the recent observation, Now the update is slightly different than before, now update the basic situation is: Usually Thursday afternoon began to adjust the data, this time if your site rankings will be changed, this time began to reflect, but this time is not the final result, in Friday will continue to adjust to the Saturday ranking basic adjustment completed , the next time rank basically will not have big change, some words is also several small fluctuation between, then is the collection and the outside chain data, this basically maintains in Friday changes.

has always been heard such a question: My site is down the right, ranked outside Baidu, how long can restore AH?

Last week's adjustment, I believe spread to a lot of sites, many sites have been down the right, these days in the search outside the question and answer and QQ group to see a lot of people are saying that their site is down right, the moment ranked on the outside of Baidu, unfortunately, this time one of our company's site also recruit, this is our company's main station, And a seven-year old station.

From the above figure can be seen, 21st has always been ranked normal, and then 22nd Friday adjustment, and then began every day is hundreds outside, until today also has not recovered, of course, can not recover, when the recovery is really not known,

The site is down the right reason is a few

1, Baidu's own adjustment reasons, this situation is generally not required to do what the webmaster, is to wait for the ranking recovery, many sites have also indeed restored rankings.

2, the site itself: the reason for the site itself this has to say, from the station, but also to distinguish between the reasons for the ranking: domain name reason ranking (the old domain name generally has the advantage), the content of the reasons for the ranking (some sites are ranked by the site content construction to get the ranking) station outside the chain construction reasons ranking ( Some sites are ranked entirely by the chain top out of the link reason ranking (some sites are basically relying on the links of the anchor text to support, friendship links are relatively high-quality anchor text, of course, if your site ranking is the above several situations, the drop name that good to do, a reason was K, It can be done on several other tops, but if your ranking is above the single case, that can not recover is really difficult to say, so here to warn to do rankings, must be considered in a variety of situations, the station also to do, outside the station also to do, recently has a tendency is obvious, is this year Baidu new algorithm released, A lot of people's focus is completely turned to the station, this is very undesirable.

Because our site is a seven-year old station, and these years have been stable, but also ranked are some big words, such as the electronic scale above the word, are more than 300 of the index, included more than more than 3 million of the words, belong to the Hot key language, competition compared to the kind of harm, this inexplicable hundreds of places, After the last few days of our analysis there are two kinds of situations, of course, just guess, 1 is the reason for the anchor text, Baidu introduced this year's Green rose algorithm is the core is to combat outbound links, regardless of your outbound links are not illegal, but a lot of people in order to circumvent this potential risk, Now it's basically forbidden the presence of outbound links, especially anchor text, this point in many of the Business-to-business Web site is very obvious, often do outside the chain of friends are saying that the construction of the outside link is more and more difficult, the first is the anchor text basically does not exist, even the most basic text links a lot of not let go, This has been the case only for large sites, because our site also has a lot of such anchor text links, do not know is not the right to fall one of the reasons. 2 are links,

Some time ago because this site ranking has been very good, so did not care too much, also did not regularly to check the links, a few days before the check to find a link in a friendship has been k and down the right of the site, but also for a long time, the home page is not in the ranks of hundreds, there are several weights have become 0 of the site, Then all to clear up, feel the site is down the right reason on these two points, because of the reason 1 more difficult to deal with, so now only to do the work of the reason for the investigation of friendship links, and pray faster recovery, because all know friendship link is equivalent, if the link was demolished, I believe it is basically impossible to come back. But fortunately, there is still no large scale of the broken link, expect this week's update will be good performance.

This article is from Shanghai Speed Exhibition Measuring Instrument Co., Ltd. Electronic balance: http://www.shscale.net/A5 starting.