Case study: The success and failure of email marketing

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Now the recruitment site is very hot, the reason is now nationwide "labor shortage." Search engine about the recruitment of information has been very hot, although now many large domestic recruitment sites such as worry, intelligence, the Chinese elite in full swing to carry out business, but they feel it is difficult to go deep into the two or three-line city. Recently, and a friend of the exchange chat, learned that he operated the use of the website of the mailbox to promote the acquisition and loss, let me be impressed. His approach is to start with the following aspects.

First, a large number of collection of enterprise personnel email address. This is easy, generally in the Chinese elite, worry, Chi-Lian and other recruitment sites have a large number of corporate personnel mailbox, and from the local government's talent website or other media can also find a lot. According to his introduction, finally found more than 2000 business personnel in the mailbox address. Then, he wrote a topic about the soft text of the job fair, which he worked with a local talent market.

The message was sent for about a week, and a return call was made, and it was the consultation of a job fair that was successful. Just started to do mail promotion, with a free mailbox, and the number of messages sent every day is limited, generally 400. In this way one months down, the signing of the customer has more than 10, although this method is very boring, but the feeling is very good.

Finally, he upgraded to VIP mailbox, this original free mailbox day to do the work, now only need one hours to complete, efficiency improved a lot, and save time can do other things. But he made a fatal mistake, and in less than two days, all the emails were returned as junk mail. Friend very annoyed, plausibly: "NetEase how to return, the charge mailbox is not as good as free." "Now he can only actively find ways to deal with, using other methods to promote." Now VIP mailbox is not used, the blacklist is already impressively in the column.

So, how to avoid the mailbox is pulled black fate? And can also play the biggest role of the mailbox. First of all, fully consider the user's experience, is the soft content of the readability. And, to be regular, use the Chinese title. Free mailbox once sent a limit, the number of messages within a certain time limit. And the charge of the mailbox there is no such a limit can be a large number of send, but the result is that, because too often, the effect of even free is inferior. The truth makes people helpless ah! In addition to email follow the law, but also often update your email content, can not be an e-mail from the beginning to the end of the static, so as to avoid being pulled black.

e-mail Marketing as a common marketing method, because from the day the Internet was born because of its free characteristics of many enterprises favored. Therefore, some mailbox sites to prevent a large number of spam have made a variety of restrictions, frequent send the same content will be pulled into the blacklist. As a consequence, a large number of mails are returned. However, the disadvantage of the mail promotion is that for most enterprises like a haystack, it is difficult to locate the target crowd. Friends of the site because of its particularity, people from the network to find a lot of work, and many enterprises in the human resources of the Internet is very easy to find, so, the target population is also easy to locate. This is also the key to the success of his early mail promotion. But in the end, the frequent sending of repetitive content is listed in the blacklist, resulting in the failure of mailbox promotion.

From a friend of the early days of the site mail promotion experience, to the message to promote the lethality, we must look for accurate target crowd. But, remember a little, extremes meet, want to see the effect must follow the law to do. Many people think that mail promotion is a chore, but as long as the promotion method, the effect is obvious. We are in the mail marketing at the same time do not forget, and try other marketing methods, after all, two-pronged approach to achieve long-term mechanism. Slowly accumulate customers, to have a certain group of customers, the site can be "live" up! This article originates from the easy to send stationmaster http://www.yifa.tw/, if has reproduced please must keep the author's laborious link, thanks.