Case study: Two small functions bring new marketing

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Micro-letter as a social tool, there are many small functions, in fact, the use of these small features, your marketing can do a very good job.

Grab "The people around."

If you've ever played micro-mail, you know, the micro-letter has a nearby person function, confirms your position, then can see nearby plays the micro-letter friend, implied meaning, as long as takes the handset to walk in the different position, the nearby person will have the change, is the locking user one kind of effective method.

Add people close to friends, become friends, there are two ways to promote the choice: first. First accumulate the user, make the long-term plan; second, immediately advertising, using a micro-letter of a group of assistants, you can send multiple ads. I think this function can be played to create a very good marketing tool, especially for catering and entertainment enterprises.

The use of people in the vicinity of product or brand marketing, just pay the flow, without spending too much money, you can send product ads and other information to the user's mobile phone, and the acceptance rate of information is hundred percent. Or a business person said, use the name of the enterprise to do micro-letter, can not attract users to add friends. In fact, you can use personal users, actively add nearby friends, this kind of add through the situation is very high, withstand the test.

The author believes that the catering enterprises located in the vicinity of the hypermarket or in the store in the time to eat, arrange several employees, take a mobile phone to the store and a circle around, through the micro-letter of people near the function, greet, add friends, and then the restaurant's greetings (such as "Eat on time very important Oh") and the restaurant's specialties, Offers such as information are pushed to nearby people, attracting people from nearby restaurants to spend.

This is better than handing out leaflets directly, not only can save cost, but also can use micro-letter to receive information timely, convenient transmission of information, not like flyers, by the user instinct refused, and this way to promote relatively fresh, micro-trust users will also be with curiosity.

Let the brand "drift"

When it comes to drifting bottles, many people are not unfamiliar, are thinking of QQ drifting bottles, QQ rafting bottle effect so good, micro-letter drift bottle effect can be imagined, the key is the method.

Micro-letter Drifting Bottle Simple introduction: "Throw a", users can choose to publish voice or text and then into the sea, if there are other users "fishing" to be able to open dialogue; Pick up a ", is" fishing "the sea in countless users of the drifting bottle," fishing "can also open dialogue with each other, but each user only 20 times a day to pick up the opportunity to float bottles.

Small drifting bottle, if the enterprise is good at using, also bring good results. Here are two cases with very successful use.

China Merchants Bank's "Love Drifting Bottle"

Campaign period, micro-letter users with "rafting bottle" or "shake" function to find friends, you will see "Merchants Bank light Blue Light", as long as participation or attention, China Merchants Bank will pass "small integral, micro charity" Platform for autistic children to donate points. The simple interaction with China Merchants Bank can contribute to their own love, this simple but can do good activities, quite attractive.

The use of micro-letter drift bottle to carry out fire protection publicity activities.

Zhejiang Province Jinhua Fire department through the bottle, the fire knowledge and fire work status issued, and accept the fire policy laws and regulations for consultation. It is reported that since April, many users have repeatedly received publicity fire knowledge of the drifting bottles, including escape self-help, fire extinguishing common sense, the use of fire extinguishers and so on.

Micro-letter Rafting bottle can be used to do some brand story dissemination, product knowledge popularization, such as sea products enterprises, can popularize some products of nutritional value and edible methods.

Micro-letter provides a lot of small functions, as long as you dig attentively, do it with heart, will have results.