Case study: What is the name of the famous website replacement?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The domain name is very important to the interconnection company, the good domain name, not only facilitates the user to visit, is easy word of mouth, in the marketing can play the multiplier effect.

Changing the domain name of the internet company is a big deal for the company. For what purpose? I summed up, there are several reasons: first, in order to facilitate the user memory, access, and secondly, in order to meet the strategic needs of the company, and third, both to meet corporate strategic needs, but also to facilitate the user memory, access. Let's pass the case and say three different things.

User-friendly memory, access

Case 1: Six rooms enable short domain name 6.cn

August 6, 2007, six rooms officially enable 6.cn new domain name, the new domain name is very convenient for users to visit, the business Post office motto "The simplest is the best". To this end, six rooms have paid millions of yuan.

Case 2: Google enabled short domain name g.cn

October 29, 2007, Google Blackboard issued a log saying that the g.cn domain name was officially enabled. Google China Marketing said "This is a shortcut for Chinese users," but also "one of the shortest domain names in the world."

Case 3: Century Jiayuan enable new domain name jiayuan.com

Meet the company's strategic needs

Case: Renamed everyone in the school, enable the new domain name renren.com

August 24, 2009, the network of Thousand Oak Group was renamed Renren, and the new domain name renren.com enabled. Thousand oak Group This move, fully shows the school campus from campus to Off-campus, from college students to everyone's corporate strategy.

Not only meet the company's strategic needs, but also user-friendly access

Case 1: Pooja network to enable the new domain name

November 19, 2009, the network officially opened the new domain name pujia.com, and the site logo has been modified, its products PU add neighbors, pooja map, Pooja Liao Zhai, Pooja mailbox logo also made a corresponding adjustment.

Pooja nets using "pu-add" as a new domain name, user-friendly memory and access, but also in line with the use of Chinese users habit; Puka logo, "Pu-add" two words prominent, "Pu" is the whole of the Putian, the user under the Putian; " Add "is to increase, promote; The circle represents the sun, the symbol of" Pu-add "will be like the sun shines on the Earth, universal, the two hands embodies" Pu-jia "To do the life of the Human assistant mission, as well as the user first, the people to participate, the universal share, the

Pooja network business involves the needs of ordinary people's daily life, the replacement of domain names, logos, fully embodies the PU plus close to the people, serving the people, to do the People's Life Assistant website positioning and mission.

Case 2:360 security guard enable new domain name 360.cn

March 6, 2008, the 360 Security Guardian website is renamed "360 Security Center", and the new domain name 360.cn is enabled.

360 This is the company's strategic change, representing 360 from security products to the security platform upgrades, under the platform of a variety of products, to provide users with security solutions.

Change the domain name to the website, is a big event, sometimes even the turning point of the website, so each website must have experienced a lot of thinking, discussion and preparation work, and paid a great effort!

We wish these websites can develop better!