Case study: Why is the medical industry website not included?

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Case study: Why is the medical industry website not included?

This morning, there is a netizen in the Dugu Fly mailbox sent a SEO advice on the mail, the original text is as follows:

Mr. Xue: Hello! You have always been very concerned about your blog. I am www.XXXXX.com SEO project leader, to the boss not too much money to ask for a consultant to help, but still want you to help me see, I previously included 31, snapshot update to the day, but the day before the beginning of all included in the page is gone. Baffled, can you help me?

First of all, thank Netizens to Dugu Fly SEO blog attention! In order to avoid the suspicion of ad, Xiao ran Dugu fly to the site's name and the site to give some temporary give hidden. Below the Dugu fly for everyone to analyze why the site is not included, the reason why ...

Comprehensive diagnosis Report of Xi ' an XXXX hospital website

Site name: Xi ' an XXXX hospital

URL: www.XXXXX.com

Station Age: Shini Station, domain name age 2 months 4 days, Baidu for the new station of the inspection period more than 15-30 days, not included can be re-submitted to Baidu.

Baidu website to submit: http://www.baidu.com/search/url_submit.html

Baidu URL submission: http://zhanzhang.baidu.com/sitesubmit

As we all know, the number of sites that have just been online is not much, because search engines have sandbox period, in this period of time, the search engine on this site is very conservative, so even if you update every day, so that the site has a large number of content, you do not necessarily have a high volume, because this is the search engine rules, mechanisms.

Domain Name record: personal

Medical website in the National Ministry of Health related documents are strictly prohibited to establish a website in the name of the individual, the record must be approved by the health department has a medical license to pass. Any individual in the name of a will be seized by the relevant departments, and the second is the patient's medical qualifications Authority to doubt

Optimization Diagnostics

1. Title Length: 108 bytes, too long (recommended ≤ 64 bytes)

Keywords (KeyWords): Search engine recommendations generally do not exceed 100-116 characters, the proposed home selected key keywords 1-3, related key distribution to other specialty channels, in the page to do some long tail keywords. Each article page can not write for writing, pay attention to keyword density layout and adjustment.

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For the selection of the main keyword is a certain Baidu index, filter out your attention or want to optimize the key words, unpopular key words do not need to pay too much trouble, density between 2–5% is completely possible to do up.

Keyword density how much better?, how to analyze competitors and Baidu Encyclopedia to choose the best keyword density. can refer to "keyword density actual combat skills – analysis of competitor selection optimal density"

Keyword mining, is to do SEO and site optimization to promote the common tool, how fast and effective low digging long tail words, improve work efficiency, is a lot of webmaster friends are pursuing the goal. So how can it be quick and convenient and labor efficient? Keyword selection and analysis some tips: SEO actual record-comprehensive use of a variety of tools to dig in-depth keyword

2. Description of the site:

Description length 190 characters, search engine recommendations generally no more than 180 characters.

3. Picture Alt information:

There is an IMG tag with no ALT information add this information to make the images on your Web page easier to retrieve by the user.

Baidu "SEO proposal" pointed out: meta information to improve the degree, the lack of keywordsdescription meta tags, which may have a certain impact on your Web page display and sorting.

4. Baidu included snapshots

Baidu has no snapshots, Baidu included only on October 12 and then deleted.

5. Site Sitemap Diagnostics:

Web site does not exist Sitemap.xml,sitemap can help search engine to improve the crawl strategy, search engine can better crawl the site

6. Links:

Small quantity, high quality links to help improve the value of GOOGLEPR and Baidu weight, the proposed increase in the industry link interaction

Links in the exchange of what should pay attention to the issues, what kind of links to be considered a high-quality friend chain? Reference << measure the value of friendship Links 15 reference Indicators >> articles have detailed.

7. Baidu Reverse Link:

Baidu Backlinks Less, high-quality backlinks to improve the weight of the network, it is recommended to increase the site exposure rate.

8. Overall site:

The website arrangement design is good, pink theme, revealing a warm breath, the site has disease-specific channels, but the site pictures too much, such as theme banner pictures and scrolling pictures, the right online consultation, the picture too much will affect the speed of the site open, suggest that picture pixels best can be divided into smaller pictures, The largest proportion of pictures do not occupy the site half, the patient more concerned about how to find the disease-related general knowledge of the special introduction, so need to enrich the content, if the content text too little, the first page of the keyword density can not be distributed properly.

How to optimize the site, you can refer to the "dilution optimization traces to avoid excessive optimization" in this article to hear the mention of Xiao ran Dugu fly some of the individual thinking.

9. Content of the website:

The medical profession website about the disease aspect half content plagiarism is rife, the sameness, does not have the original thing to be difficult to fill Baidu's appetite.

Content is the soul of the site, the most valuable part of the site, the content of the site is that we present to the user to see the most direct, but also the most needs of users, and some of us in order to optimize the goal of rapid rise in the content of the article page piled up a lot of keywords, Even in order to optimize to do some and the site theme irrelevant content, or a short period of time to collect a large number of related content directly copied to the site, these may cause the site content over optimization.

Soft writing can be referred to: "Hands-on teaching you forum promotion, let your posts quickly fire up" article

10. Industry Analysis:

The medical web site is the recent focus of Baidu hit the direction of the previous few days CCTV << focus of the interview >> also exposed a broad hospital in Shijiazhuang Male hospital, some of the insider, but also Baidu two years ago also plunged into the medical door of the scandal, so Baidu in the examination of medical sites may be unlimited extension or even

2012 SEO World of heavy bombs Mo station events, Baidu has produced a number of Baidu 6.22 events, 6.28 events, 7.13 Black Friday events, most people think: this adjustment is affected by the larger area of IT industry (SEO, net earn, etc.) and the medical industry, Taobao guest site, Industry medical stations, news site weight reduction, new station evaluation period lengthened, Baidu's own product weight promotion.

Baidu Web search anti-cheating team 2012-08-22 through the Webmaster platform issued an official announcement, in order to improve user experience, the elimination of low-quality collection of garbage content, Baidu will be the end of the June cheat algorithm on the basis of the upgrade again on a large number of low-quality, content-free sites to clean. and to combat random collection, cheat cheating, piling up keywords, posing as the official website, and other serious impact on the user experience and a large number of illegal or fraudulent content of the phishing website.

Related content can be described in the following two articles:<< face Baidu algorithm August again upgraded, SEO will follow?>> <<2012 year first half of Baidu K station trend analysis >>

The above is just a simple diagnosis and analysis of the site, a site collection, weight, ranking is a comprehensive factor, including many aspects, the real reason is still rely on the site operators to observe the record to know the problem is the point of view is purely personal point of view, I look at the children's shoes to correct

This article from Shanghai SEO Hsiao-Dugu Fly original, article source: Dugu Fly SEO blog, http://www.xlfseo.com/SEO-AL/ylzd.html welcome reprint! Please indicate the source, thank you!