Case study "Yufeng Event Marketing"

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Now fired in the bustling Yufeng once again swept the Internet, Yufeng is 25 years old, because of a network of marriage events caused speculation suspicion. About the Yufeng of the relevant situation I do not describe here, please refer to the relevant information, the following we have a brief analysis of the event marketing.

From this incident happened to now, Yufeng has been detained speculation suspicion, has been understandable. Marketing point is incompatible with Chinese traditional culture, and the formation of delicious contrast difference. Performance point for the long ugly also don't say anything, mainly in her challenge to China's traditional culture, jump from the big. To Beijing Tsinghua University students for the support, contempt for all ignorance. In today's society, we are more concerned about the degree of non-strength, the topic of limited household registration to attract a large number of people, and finally do not forget the State organs, State enterprises and institutions of the people also pulled in to do a cushion back, to clamor for her distinctive and shanzhai personality.

Second, in the event of the whole process is also timely follow-up, let the incident in the process of a wave after wave, a wave faster than a wave. If you go to university town to send leaflets, the whole incident twists, let people believe, and once again triggered the social media intervention let this event to advance and sublimation to the extreme.

From the surface of this event is to seize the characteristics of network marketing to find exciting events and the characteristics of the eruption, continuity, is the essence of its change and distort the values of the masses, that is, the current network of Shanzhai culture beyond the traditional culture of the fact. For this incident ENMG members hold two views of the first conspiracy theory. Second, first move and then seek. But from the point of view of the whole incident, this incident is more inclined to first move and then seek. Inference is at first, because Yufeng happened personal crisis PR, can not avoid the choice of the opposite doom and then born, and then planning the company seize the opportunity, make, speculation in the industry's influence, achieve a win.

But in my view if Yufeng has no back-up support, Lou Yufeng may become the victim of this incident, the society is spurned, because the network has already appeared a sister Furong, and the network only allow existence first, not allowed to exist second.

Statement: The above article content ownership belongs to enmg all, any enterprise, website, individual, organization in indicate "above article by ENMG Jongin provide, reprint please indicate the source HTTP://BLOG.SINA.COM.CN/WWLJS after allowing reprint." If you have any objections, please contact qq:21298002

Enterprise Network Marketing QQ Group number: 56066928