Cash-flow Zhaopin expansion of the two or three-line city

Absrtact: Recently, according to the reporter understands, before this announced realizes the profit, the cash flow abundant zhaopin immediately launched to the two or three line city expansion, from its homepage and the official micro-blog can clearly see, Zhaopin recently opened in many two or three line cities

Recently, according to the reporter understand, before this announced the realization of profit, cash flow Zhaopin immediately launched the expansion of the two or three-line city, from its home page and the official microblogging can be clearly seen, Zhaopin recently in a number of two or three-line cities opened a new company, such as Wuxi, Taiyuan, Kunming, Ningbo and so on, Multi-field online HR Open class is also in intensive holding.

Some analysts believe that, with the demographic changes and rapid growth of the market, two or three-line cities in the development of network recruitment will play a very important role in the promotion of intelligence, the advance of the layout is also its further strategy of horse racing enclosure.

For the network recruitment industry, 2011 is a landmark year, on the basis of achieving overall profit last year, Zhaopin has further strengthened its leading position in the online recruiting industry with its rapid growth trend. With the increasing number of users, the scale efficiency of the network recruitment market began to show gradually.

As to why there is such a record-high rapid growth, according to the Internet industry analysis, mainly with three factors closely related to the overall macro-environment, the 2011 population dividend is no longer as rich as before, the real entry into the labour market is about 10%, China's labor force structure is changing and ushering in a turning point. Before it is difficult to find a job, is now working hard to find, supply and demand imbalance in the network recruitment industry is a positive, more employers are willing to invest money to recruit the most suitable talent. Second, the Internet industry's development of the overall penetration of netizens more and more high, network recruitment can be quickly popularized, the overall market health development trend is also to promote performance growth of an important driving force. Third, the network recruitment industry competition pattern has also undergone some changes, the industry's two leading enterprises have made more market share. At present, although there are new enterprises continue to enter, but because in the core products and business model is not too much innovation, so in a short time will not give the current market patterns pose a threat and impact.

As far as the current recruiting market is concerned, traditional recruiting sites are still the mainstream recruiting channels. According to relevant survey data, China's network recruitment market size reached 1.7 billion yuan in 2010, of which the three major recruitment sites occupy 72.3% of the network recruitment market share, after the profit, cash flow Zhaopin will further pull large and many catch-up gap, and focus on shaping Zhaopin network recruitment High-tech brand image.