Cat and dog Family: the logo of the elephant internet giant

Jingdong Mall Change domain name and logo, domain name from http://www.aliyun.com/zixun/aggregation/9413.html ">360buy replaced Jd,logo then became a call Joy's electronic dog (pictured below) A friend of the Groove "Jingdong in order to fight against the day meow, launched a call excellent Wang Wang ... "Most people who are concerned about the electricity business subconsciously have a similar idea, haha, interesting."

The image above lists some of the network industry giants logo and mascot, there are electronic dog, there are cats, there are penguins, there are foxes, bear paws, there is a one-eyed giant, netease eight-claw fish (pure guess).

These network companies have a tacit choice of these or real or virtual image as the main image, I do not know whether it is because of Yahoo's influence, or as Zhang said is because of Sohu caused by The imitation show, but, from the main image, you can see that the major Internet companies are quite entertaining.

In general, there are two trends in trademark design, figurative and abstract, the image is the above cats and dogs, the abstraction is often used in parables, descriptions, hints and other ways to express the content of the logo-of course, both have been very successful, such as the development of the Apple Gap, Pixar's Lamp, And Twitter's birds, the abstract is the Nike and Adidas and Pepsi these big brands.

Jingdong Change domain Name this matter, have the argument is quite interesting:

1, is said will often be thought and 360 is a family, so change is necessary;

2, is that Baidu over the flow of too much, after the change can save some money ...

The first argument has a point, the second argument ~ no matter how simple it is, for a lot of people even including me so not too small white users, are still like to jump through the search box, well, in the short term, Jing Dong in 8207.html "> Navigation site and search for the launch or not."

The company's logo or the replacement of the main image or mascot is quite normal business behavior, the original can not meet or represent the enterprise or the original upgrade, etc., may enable enterprises to take similar initiatives.

If you have enough energy, you can actually pay attention to the next Taobao mall renamed Day Cat, and Suning appliance renamed Suningyun Two cases, and Jingdong change the domain name of the case, if you can long-term tracking, there may be internet era of Internet enterprises to establish and upgrade the image of a more in-depth understanding.

This to our PR practitioners have a considerable significance, can better help enterprises to shape the brand and many enterprises will face the brand upgrade.

From the effect, the cat is a success, although we will not be said Taobao shopping malls, Suningyun business may be a short-lived name ~ As for the electronic dog, at least there is the internet's jungle law---as for the image, well, personally or more like little penguins.

Cat and dog Family kiss

Looking back at the cat change the standard of the movement of children, more than the east of Beijing, Suning for cloud merchants, the interior is also open the General Assembly ~ to view the Jing-dong, seems to have done a symbolic preheating, God Horse collection mascot What ~ Jing Dong Perhaps should thank the Micro Bo on those idle on the outside of the industry and the people's spit and attention, although the movement is not small, but the amount of transmission is not little.

Back, there will be Internet companies to join the animal park? Youku potatoes? Dangdang？ Or which one?

A year later, when you come to talk about the cat and dog family's trade mark, it should be a bit new.