Catches, black millet before you know these points

In the anthropological sense of statistics, East Asians have a higher IQ. Among the East Asians, the Chinese are smarter. The former, by anthropologist Diamond's best seller. The last sentence? From my observation of Chinese consumers.

......

Yes, smart consumers forget: They are also "highly intelligent" Chinese who sell their stuff.

The above text from the charm of the author of the article "high cost is rubbish", in order not to misinterpret his meaning, I put the entire item-high IQ consumers-the text under all cited (please disregard the ellipsis).

What is price/performance?

Paul Faussaire, in his "style", tells how home is taking the place of house, which is interesting. First of all, the word home is used by real estate developers to promote the market, so that customers and prospective customers imagine that they buy more than a cold building, but a warm house, a sentimental thing. Customers then accepted home for the following three reasons. First: The middle class likes the cliché of advertising; second: The middle class likes to take comfort from such fantasies; third: The middle class is essentially puritan, quiet to social opinion.

If we put the "price" and "cheap" two words into home and house, combined with our environment, the matching degree of at least 80%, or more. Of course, add one: Today, cheap is not an easy word to export, there is always something in between the two lips, to prevent it blurted out. If you switch to price/performance, then it is not a problem, you can talk about, whether in marketing, or to friends and relatives show time.

More than "price" and "cheap", there are many words, are settling. For example, Miss, the word before the Republic of China, it is what status, in the Republic of the time is what status, in the present status.

This process of lexical settlement has been taking place, both in the past, now, and in the future. As for the cause of this phenomenon, the development of what, do not discuss, here is Lei Feng nets, can not talk about these Yingyinggougou trivial social affairs.

We talk about price/performance.

Why do most Chinese companies talk about price/performance (in fact, cheap)? Most effective. Chinese society is a pyramid structure, the people at the bottom of the large number of hands and no money. If you want to be bigger and stronger, you can't live without the support of this group. Left the price, basically lost the support of this group. This is why love crazy small crowd reason (do not take the person around to give examples, see market share). People don't know about love, okay? Know. Why not save a few months of money, buy a love crazy? The world is not the only one that loves madness. But why buy millet? Why can't you just buy it? Although people are poor, but also want to live a good life, but also want to experience High-tech, we have this right, there is this nature, or instinct.

Not just us, you, they, any one want to have a better, more comfortable, no house to think of the house, with a house like a big house, no car think car, have a car think good car, no daughter-in-law to find a daughter-in-law, have a daughter-in-law ... This problem pass, clean air machine on the market, we want to buy a, although we are cock silk but also do not want to breathe PM250 air, our parents do not want to, we want to breathe fresh air, we think this machine can be beautiful, but can't get out or reluctant to so much money, this time, Millet provides a possibility.

Then, some people accuse millet plagiarism. Millet responded to the accusation.

Someone wrote "To Millet: true skill is to do expensive products or do cheap?" , then someone said, "a kind of things to do cheap, is really the ability", is the millet PR, performance is too poor, but also stand on the commanding heights Jiangshan passionate writing.

In addition to the millet PR (if it is true) the bad accusations (this point is historical, from gold motherboard to train onlookers, the PR of Millet has not been able to get excellent line above the score, they seem to be reluctant to spend on the PR, you should learn about Baidu's that one, the other questions are a little bit "for the new words Strong say Sorrow" .

At present, the development concerns about millet mainly focus on two points: the copyright era did not make sufficient preparation for the patent and in the high paying users of the mobile Internet era to grab the wire user group. It is generally believed that the former will lead to a difficult situation in foreign markets, the latter will lead to a situation of income difficulties. But is that so? We can delve into it.

In China, at least for now, the age of copyright has not come. It may take 10 or even 20 years to come. Millet's roots in the country, so, everything to start from the domestic, what the river to wear what shoes. And millet is not to ignore the patent, compared to other manufacturers he is very important (interested can compare the first time to apply for a patent, as well as the number of patents held). The reason why the present situation, mainly because the patent is not built overnight things. The cycle of obtaining a patent in Europe is generally 3-5 years. Millet can not wait 3-5 years, the domestic market has ushered in a turning point, must go out and open up new bases.

As for the 2nd, in the mobile internet era of high paying users, grabbing the user base of the wire, resulting in income difficulties. This accusation does not seem appropriate. In China, in the present, there is a golden rule in business, it is the world to have the cock silk. Mobile traffic costs are high, but, on the one hand, the price will drop, this is inevitable, just like the broadband fee, cock silk flow will increase, on the other hand, business has two kinds, one is to do a 10,000 level of customers, such as Apple, the other is to do 100 100 level of customers, the two business models do not compete. Although ARPU (arpu-averagerevenueperuser) income is not high, the large base will bring good (and perhaps better) results.

In fact, most Chinese companies do this kind of business.

Strictly speaking, price-performance brand is non-existent, you enjoy the price, the general still pay other price ... such as wasting time after the sale ... But the time cost of cheap product users is lower, there is no need to queue maintenance or anything. There is a principle about pricing, a penny a penny, a dime two cents, a dollar three cents. If said, the price ratio of a penny is 1:1, then the ratio of the two goods is 2:10, the ratio of the three points is 3:100, three times times the experience, a hundredfold prices gap, so, to a certain extent, cheap, or said the concept of price/performance is there.

Mr. Linan wrote "Cost-effective are rubbish", but the charm of the family or launched 1799 soft sister currency of the mobile phone (if not 1999 of the millet, the charm may end zang life will not sell this price). Of course, you can say that 1799 of the Phantom smartphone has nothing to do with price/performance.

As for plagiarism, this is not the problem of millet, this is a matter of law and court, you have no right to trial.

In fact, not the Chinese "smart", is the reality force us "smart." What kind of reality? Need to spend a lot of places, earn too little, life is not easy, but the Chinese people have a longing for the bones, longing for a better life, want to enjoy a little. This longing is very strong, strong to sometimes blurred our eyes, see the "so-called cost-effective" behind the things. We spend a lot of time to identify the value of gold, but buy never sell the essence.

Seems to be from another angle, to solve the problem, make more money, directly buy authentic good. It's just a seemingly perfect solution, and the problem is that we don't make as much money as a horse. There are some people wearing the Archaeopteryx, the LV, their hearts have been satisfied, walking wind, I also have this demand, since they can, why I can not.

Social reality is the best way to civilize.

The personal computer was invented until we could use it for more than 20 years, and the smartphone was invented by us for less than four years. This is not all the credit of millet, millet only part of the credit, but, this part of the credit is worth a "praise."