Catering Industry mobile marketing Innovation campaign coverage of 800 million mobile phone users

"Wu Wanggong geese" also known as Wu Shangong geese, Shouzhou County records, has been to the Qing Dynasty palace tribute. Only in Changfeng County Wu Shan, the store named "Wu Shangong Goose Head" Hotel has more than 10. As the oldest food in the history of Hefei, Wu Shangong geese brings together many features of Luzhou dishes ——— The color is refreshing, taste mellow, and with "salty" characteristics, and goose Head, goose, Goose Bladder, goose, goose blood, goose intestine, goose liver, goose gizzard Eight pieces of the main play, forming a unique "whole goose feast". As a result of the Wu Shan government's vigorous operation and promotion, compared with other old enterprises in Hefei, Wu Shangong Goose is now the wind, steady and development, but as an industry, the breakthrough in the predicament of rebirth.

The so-called plight of rebirth, we have to mention King Catering Enterprises in the early days of the establishment of the marketing bottlenecks encountered. King related responsible person said: "Although our Wu Shangong geese taste delicious, but after all our business has just been established, in the brand and Word-of-mouth has not too much accumulation, therefore, the rapid expansion of marketing channels, accelerate the market communication work has become our top priority." But in the process of operation, we found that relying on traditional channels for marketing promotion of the cost is very high, the effect is poor, can not achieve the goal of rapid expansion of the source. Second, the King food and beverage related resources information and the latest promotional activities can not quickly get customers. All these have led to the stagnation of enterprise development. ”

Therefore, King Diet began to consider looking for more innovative marketing methods to drive enterprise development. With the advent of the 3G era, mobile marketing has become the Enterprise innovation Marketing model, enhance the marketing effect of the core weapon. King Diet Naturally also saw this mainstream trend. Immediately, King Catering Enterprises to find China's largest E-commerce service provider Ufida, hope to use the platform of Wai-ku Mobile Street, for the King Diet to build business shops, the formation of mobile phone end users of a wide range of marketing potential.

According to the introduction, Wai-ku first for the King Diet set up a user-oriented message platform to facilitate communication with potential diners and guidance. Subsequently, King Catering shops in the WAP end of the full line, users can move through the Wai-ku Mobile Street, and quickly find and enter the Wu Wang food shop interface, clear browse to the King Diet promotions, Business Introduction, award honors, recommended dishes, such as a series of related information. You can also see the actual pictures of the dishes to improve the customer's understanding.

After the application, King Diet leaders said: "Wai-ku Store application is very simple, background management is very concise and clear, and catering enterprises personalized needs to understand profoundly." On the basis of the huge user of Mobile Street, our brand degree has been promoted rapidly, the diners are also beginning to increase obviously, and the customer consultation information sent by the shop every day is very much. The most valuable thing is that this kind of mobile marketing has greatly reduced our marketing costs, effectively helping us out of the marketing dilemma, embarked on a high-speed development of the road. ”

Can be seen, through the Wei-ku Mobile Street This differentiated marketing platform, on the one hand to achieve the marketing model of innovation, the other side also reduces the cost of marketing enterprises. King Diet said: In the next few years, hope that through the cooperation with Wai-ku, to increase new customers and more effective maintenance of old customers, while the brand to 800 million mobile users to go up.

About Us

Wei-ku Electronic Commerce Technology Co., Ltd. is the Asia-Pacific region's largest management software manufacturers Ufida Group's core enterprises, by Ufida Mobile Business Technology Co., Ltd. and Ufida online business integration. Wei-ku E-commerce Company is committed to providing enterprises with convenient, efficient, flexible, economic "full electronic commerce" service, shouldering the Ufida group to develop E-commerce services Strategic task.

Wei Ku E-commerce Company integrated SaaS model and philosophy, integration of global 3G commercial successful experience, the Internet and mobile Internet as the carrier, the management software, mobile applications, marketing and service integration as a whole, to provide enterprises with "full online, all interconnected" one-stop e-commerce solutions, technical advice and application services.

With rich experience in enterprise service and strong research and development strength, Wei-ku e-commerce Company will provide online management, mobile applications, B2B&B2C platform, marketing applications, construction station services, supply chain interconnection, intelligent business opportunities and other rich e-commerce product services, so that enterprises can through the PC, Mobile phone and intelligent terminal, including enterprise management, enterprise marketing, business cooperation between enterprises, such as the whole process of e-commerce, to help enterprises improve efficiency, create more business opportunities, promote China's industrial and information integration process.

Wei-ku e-commerce companies continue to integrate the advantages of resources, with the government, associations, operators, industry partners to work closely together to promote the rational construction of E-commerce industrial chain, promote the development of China's e-commerce industry, and through continuous innovation, the achievement of "China's largest E-commerce service provider."

Awards and Honors:

June 2007, "Mobile Business Street" technology platform won the 11th China International Software Exposition mobile business technology Platform category of the only Gold award;

January 2008, Ufida Mobile successfully selected China electronic Commerce Committee Mobile informatization Promotion Work Committee deputy Director Unit;

January 2008, Ufida was awarded the "2008 China Excellent Mobile Information Service provider" award by China Electronic Commerce Association.

February 2008, Ufida Mobile industry leader in the status of participation in Mii, the Ministry of Science and Technology jointly launched the enterprise Mobile Information Platform standard-setting project;

April 2008, "Mobile Business Street" technology platform won the second mobile Internet conference issued by the "2008 Mobile Internet Technology Innovation Award";

May 2008, the first batch of UFIDA Network China Internet Association issued by the "Internet industry credit AAA class Enterprise";

July 2008, Ufida network Monopoly 2008 SaaS in China-the second China Software Operations Services Congress, "SME Product Innovation Award" and "the Most potential SaaS manufacturers" two awards;

October 2008, Mobile Street won the "Communications industry newspaper" and Sadie Consultant jointly selected the "2008 Best Mobile Business Platform" award;

December 2008, Ufida Network won the 2008 China "SaaS Best Business Management Service Award";

April 2009, Ufida was awarded the "2009 Innovation Application Service Provider" award by the third party authoritative research organization Analysys International Award, becoming the only enterprise in the field of mobile commerce.

June 2009, Ufida Network won the 2009 SaaS in China-the Third China Software Operation Service Conference "annual Contribution Award";

September 2009, Mobile Street in the "2009 Mobile Internet and terminal Applications Market", won the "2009 Best Mobile Business Platform" award.