Catering Market 2O War from group buying extended to the field of take-away, Yiwu market huge but the fold

In the country's largest online booking site, "hungry" financing 25 million of dollars soon after, Ali and the United States Group also set up a special O2O takeout business Department-Taobao Point and the United States to sell, so, the catering market O2O war from group buying extended to the field of takeout.

However, in the field of electrical business, the YIWU market is encountering a "cold shoulder". According to industry sources, Yiwu at noon every day at least 100,000 people in the consumption of takeout, but from the rice bean net to 77 to sell the net, Yiwu most take-away website operation less than one year then faces "closes the net" the destiny, such huge consumer group but cannot prop up a takeout website, is the consumer not to support, or the website itself does not give the force?

Yiwu Market is huge

Some of the takeaway sites have been "down"

In the streets and alleys of Yiwu, near noon there are many wear uniform clothing, riding electric bicycles with a box of people with you over, these people's clothing often marked with "xx take-away" words. In addition, there are a lot of simple personnel, they or walking, or riding an electric car, hand carrying a box of lunch, in a hurry to walk through the road, they are Yiwu of the takeaway "distribution brother."

It is understood that the majority of these takeaway orders by telephone, distribution area concentrated in Yiwu several Shang. In Yiwu market operating clothing business Juan, she almost every day to order a takeaway, she told reporters, now mostly in the market near the restaurant ordering, want to change the taste often encounter business unwilling distribution embarrassment.

Outside the establishment of the site is to solve the restaurant distribution and consumer diversification of the choice of contradictions, Hangzhou has a love order rice, point me, Jinhua has a take-away network, and surprisingly, in the consumer market, the same huge yiwu, the formation of the take-away site is very small. In fact, in the face of Yiwu daily average of 100,000 of the take-away consumer groups, involved in the establishment of foreign-selling sites and many businesses. December 2011 On the line of the rice Bean Network has been international trade city, Yiwu Business School, Huangyuan clothing market and other regions to carry out business, another from Jinhua outside the network responsible for the establishment of 77 outside the sale of the network in addition to the Shang, but also the network of Green Rock Liu area gathered as a takeaway "the main battlefield."

However, if you are now in Baidu Search Yiwu takeaway network, probably can only be found in a "Qi takeaway" official website. At the same time, the press link found that the site established in 2012 has now ceased to operate.

Restaurant business participation is not high

Distribution speed constraints

Compared to the order of a single meal, Juan also do not like the long waiting for delivery, her impression of a very failed online call meal experience. On that day, Juan ordered 5 home-cooked meals to a restaurant 10:30, the store said before 11:30, and wait until 12 o'clock, the outside sales personnel have not come, call to inquire, store this just explain the fish head decided by Ms. Wang did not, hope she again wait, the result one until 13 o'clock, Miss Wang only eat rice, " The fast food that is called is still slower than the snail. ”

Generally speaking, the takeaway will promise a certain delivery time, for example, KFC house urgent delivery for the order after the sale of more than 30 minutes, the general delivery site for 40 minutes to 60 Minutes service, once set up the head of Qi Jianxin said: "Sometimes encountered heavy rain, traffic congestion or ordering peak, The corresponding extension of delivery time is also no way, plus some restaurants are their own distribution, sometimes more uncontrollable time. ”

In addition to the construction of Yiwu Qi, Jianxin is also the director of the network of Jinhua take-away, although in the Jinhua to do a good job in the net, but in Yiwu met the bottleneck, Jianxin frankly: "suspend business has insufficient funds, but the main thing is to find a breakthrough." ”

According to the introduction, the takeaway site and catering business cooperation There are two modes of operation for the Merchant-owned logistics team and commissioned the site distribution, while the Jianxin established the main consumer area of the network in the international trade city near the surrounding, not lack of restaurants. "These restaurants from the trade city near, most have their own distribution staff, and our cooperation is tantamount to part of the profits." "Jianxin analysis, the restaurant opened in the vicinity of commerce and Trade city, its own rent is high, the merchant think again and the site is not cost-effective."

Yiwu Catering establishments are intensive

The errand company crossed a bar

For consumers, takeout can usually be obtained by three ways, in addition to telephone reservations, network order, but also by the errand company to distribute orders, it is learned that Yiwu errand Company's subdivision appeared in 2007, involved in the business, including for people to send things, on behalf of people shopping, on behalf of people to do the card.

Jianxin also revealed that the foreign sales site soon after the line suffered the decline in the number of orders, "Yiwu errand companies are very many, even if there are closed, but enter the group more, the restaurant will be directly with the errand company to sell business, consumers sometimes contact the errand company to send meals, which directly affect the Yiwu of the sale of the site's business. "Jinhua Takeaway network related to the responsible person told reporters that the site for five hundred or six hundred meals a day, plus ordering the unit is too dispersed, the last site is certainly difficult to maintain."

An industry personage analysis, although the YIWU market demand is huge, but the food and beverage organization distribution is also very dense, resemble hurriedly guest, the chain restaurant of the gold taste, almost cover the entire YIWU, plus at that time the distribution system construction of the take-away website system is not perfect, therefore in the competition under the relative disadvantage.

However, Jianxin also said: "This is only a process, online ordering is an inevitable trend, users choose more, experience feedback more directly transparent, more flexible payment methods, and sell the site needs to have enough investment, as well as large-scale, standardized, intensive operation, there may be living space." At the same time, Jinhua outside the head of the network also said that the 2014 to open up Yiwu market for the possibility of selling.