Catering O2O Mode Big competition who will laugh to the last

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Recently, with the closure of the rice network, and caused a lot of internet watchers on the catering O2O this industry has a relatively large query, as a O2O industry practitioners, I would like to simply say my own understanding, for everyone to reference.

Mode 1: Booking mode

Representative Website: Rice Network (website closed, has not been opened at present)

The rice net should be the pioneer of this model, the death of a website, we have no way to completely deny this model, but from the domestic catering enterprises to the demand for the model, in fact, not so big, many brand restaurants, are long queues and other vacancies, booking mode can not create additional value to the merchant, Just a simple business users pull down the site to a predetermined location, for example, such as Grandma's business, and even the user queue as a way of marketing, then how could he fancy booking mode? Business Poor restaurant is not needed, users will not be able to grab the location and need to book.

So under the impact of group buying and other models of the rice network, and finally did not succeed in the transformation and announced the closure.

Mode 2: Pure platform mode

Representative website: Hungry (valued close to 100 million US dollars, has completed the C round 25 million US dollar financing)

Hungry? Mode is a platform-only pattern, starting from the first student market to do, said the first time to sell a lot of people must be hungry, the short plate is hungry it is that he does not have an independent distribution team, distribution have businesses from the distribution and Third-party distribution team to complete. And hungry? Because he started from the student market, so the per capita unit price of about 18~20 yuan, the site is the management fee + bidding ranking profit model, so this is a common Internet charging mode.

Are you hungry now? Although hungry can be done very large, but because they are small businesses, less than 20 of the customer unit price, businesses need to bear a heavier distribution burden, this kind of pure platform in low-end take-away O2O platform, early to do the amount of relatively easy, late challenges are great.

Mode 3: Same city Instant Logistics + platform mode

Representative website: Point Me (has completed a round of financing about 5 million USD)

Perhaps a lot of people will not understand this type of pattern, will he and hungry to confuse, and in fact, point me and hungry is completely different mode, first point I am more attention is offline real-time distribution team and call Center service system to build, belong to a relatively heavy mode, but the platform and business is a deep cooperation, In addition to providing a platform, the platform will also bear the logistics and distribution of business and customer service services. The pattern is heavier, but more stable, especially when it captures the need for instant logistics, and once it succeeds, it is a more frightening and robust model than starvation. I'll do it now. Service in the two major markets of Hangzhou and Shanghai.

I'm fine. Positioning relative to the high-end, the target user is white-collar and middle-level high salary, providing maternal grandmother, new White deer, such as brand merchant service, customer orders about 100 yuan, profit model for the business and logistics distribution costs. Model of the short board is heavier, at the same time this short plate once a breakthrough, will become the core competitiveness of enterprises.

Other models that have not yet been taken are listed, at present, the market of three kinds of entrepreneurial catering O2O mode, I think, the future hungry Mody and point me the two types of models will have a fight, but overall, catering O2O, take-away will be a big trend, who control the takeaway market, Who will control the future local life market.