Cathay Pacific won the original 100 million yuan A round of investment

[Business ID]

Company Name: Thai flute (Shanghai) E-commerce Co., Ltd.

On-line time: June 2013

Venture Location: Shanghai

Founder: Yao Zongchang

Business model: online orders, self-built delivery team come to collect clothes, laundry links and first-line brand franchisee cooperation.

Financing conditions: Won Yuan Wo original million A-level investment.

Online order laundry, hand delivery, laundry O 2O mode began to rise in the past two years, which is one of the earlier started. Different from the practice of self-built central washing plants, the direct integration of the traditional first-line laundry brand franchisees as their own washing suppliers, take the "light mode" path. Yao Zongchang, the founder of the trifle, told reporters in the south that in fact the purpose of the flute was not to wash clothes, but to use it as an entrance and a 24-hour life-support platform.

Transit home collection

Yao Zongchang is a series of entrepreneurs who founded the advertising company and peer-to-peer lending platform, the reason why the switch to the washing industry is not familiar with, he said with a smile, on the one hand out of their own love the challenge of character, on the other hand is optimistic about its Market Prospects: Every family can not be separated from the needs of washing large enough, and the traditional laundry industry are basically decentralized franchise system, has not yet formed a monopoly, which left a lot of space for entrepreneurs.

From the idea of ​​initiation to put into practice, during which Yao Zongchang visited more than a dozen places to do market research, but also in the washing plant bubble for several months. He told reporters in the south, the pain point of consumers is that the quality and price of traditional laundry is uneven, and every time they have to run their own laundry went to the store, more trouble; if companies provide home delivery and washing services, and the quality is guaranteed, The price is no higher than the traditional laundry, that most people, especially young people are willing to accept.

Specifically, on the convenience of our customers, we have promised to pick up our clothes within 1 hour after placing the order. Southern reporter learned that, in order to do this, the Central Plains in Shanghai, the main plot of the layout of the 10 transit network, each from the service area of ​​about 3 to 5 km, the station's delivery staff have their own designated responsibility Area, a total of more than 30 people.

For businesses, the delivery of clothes this delivery link also related to the definition of responsibility, because if the clothes themselves have problems and face to face inspection did not find that after the prone to disputes. In this regard, Yao Zongchang said that the delivery staff to go through a week before the induction of professional training, delivery staff will also be detailed list of clothing may be found in the inspection problems, ease of standardization operations; In addition, the clothes to transit outlets, but also After technical testing and evaluation, if the problem is found immediately feedback to the customer; clothes into the system after a unique code, the entire process controllable. "At the beginning we did not check the delivery clearly, really lost a lot of money, then technology, management to keep up, basically no similar disputes."

After the transit network sorting to transport to the washing place, this distance to outsource the logistics car. Yao Zongchang said that the average logistics costs are not high now, will consider further self-built fleet.

Laundry franchisee on behalf of labor

Internet laundry companies save shop rent, usually self-built central washing plant for intensive laundry, and laundry technology as one of its own competitiveness. However, Yao Zongchang think that this model is too heavy, it is better to directly look for a front-line laundry brand franchisee Dai Laolao. He analyzed that if the self-built factories, in case of quality problems have to spend time and energy to transform the equipment staff, this process will inevitably lose the source; and if you absorb high-quality franchisees to complete the laundry link, on the one hand, they themselves have quite good The strength of the other hand, through a rigorous screening criteria, which laundry quality out of direct problems out of the question, so more efficient. For traditional franchisees, online brands can give them more orders, but also willing to accept. It is understood that at present, there are sixty-seven washing detergent suppliers, there are about 10,000 orders each month.

Online laundry is only the first step in the whistle, Yao Zongchang bigger idea is that as the cut-off, import other convenient services, to do a 24-hour life-style service platform. Southern Reporter learned that, recently, as the first batch of business people stationed in SF Shun Fung community logistics center "hey shop." He admitted that the essence of the flute is not laundry, which is why he did not include the traditional laundry brand competitors, back to the original intention of business, to be a large enough platform for Internet companies is his goal, the reason to finalize Laundry this landing, is fancy its access to users fast, high viscosity, able to quickly copy.

"The laundry industry is low-cost, and in the future we are likely to offer free laundry at all, leaving profit to other services." Yao Zongchang said. As for the final direction of the development of the party, he said it is temporarily inconvenient to disclose it.

Pulse number

Comments guests:

A well-known laundry chain in Guangdong

Head of Information Mike

Did not really get involved in laundry

From my point of view, there is no real intervention in the laundry. Here involves a problem, the customer needs is a complete service chain, even if the responsibility of the quality of laundry is now assigned to the supplier, but consumers will not care who is behind the wash, only recognize the most front-end image window, so This approach is a test of the management and coordination within the enterprise.

In addition, there are several washing suppliers of the flute, which is likely to lead to inconsistent production quality. As far as I know, in a city, there are not many laundry enterprises with a certain scale. It is very difficult to find the same level of quality. When it is found that the quality of laundry is not up to standard and the suppliers are to be replaced, I am afraid there is no alternative . I suggest finding a home, such as "Whisker" washing equipment manufacturer in Shanghai, they have a complete set of washing technology, after the delivery of clothes to the factory directly, but also save the middle to the store link. To look deeper, consumers recognize the brand to find laundry, relying on what makes them comfortable clothes to a start-up it? After all, there is a need for a stable laundry quality to support it.

Online laundry is a good experience in the on-site service, but if you check the clothes closed unclear, may lead to follow-up operation risks; Laundry pay attention to "third wash, seventh ironing", the delivery process how to ensure that ironing quality is not Destruction, is it right? Have to increase additional hardware investment, these are where businesses need to think. From the current industry point of view, on-site service operational bias.

In addition, we must also consider the cost of the problem, not directly to do the laundry detergent, in fact, the distribution of benefits only make money in this piece of logistics. Now ordinary courier salaries are more than 5,000 yuan, and some even over million, accordingly, front-line laundry delivery staff is also less than the cost of manpower to go. To do high-end customers will be better, on the one hand, their demand for on-site service is more intense, and second, a large laundry volume, high customer price.

As for the flute intends to push free laundry, the premise was to find a higher value-added business, and since it is relying on the laundry, it is bound to match the laundry brand, preferably proprietary channels. In my opinion, in fact, the company wants to do the last few hundred meters of logistics market segment, the competition is quite intense, after the formation of the brand effect is easy to do.

Written: Southern Reporter Liang Zhuohui