In the 2014 Mars Internet Innovation Competition, the founding partner of Cathay Wu Sheshu received a donews interview. Wu Sheshu said that from scattered to centralized and then to mergers and acquisitions is the trend of any industry, the Internet is no exception. For entrepreneurs, in small and beautiful things up to do innovation and entrepreneurship, opportunities may be more, the success rate will be higher. The industry will eventually come together since 2013, the investment and mergers and acquisitions activities led by Internet industrial enterprises, the domestic Internet companies to strengthen the strategic layout, have set up investment and acquisition department, focused on investment has a stable business model enterprises. According to incomplete statistics, 2013 domestic Internet disclosure of the amount of financing amounted to more than 90 billion yuan, of which by the Internet enterprise-led investment and acquisition amount of more than 60 billion yuan, accounted for 2/3; in the first half of this year, the domestic Internet sector disclosed the amount of financing amounted to 40.5 billion yuan, Among them, the amount of investment and mergers led by internet companies is more than half. In the 2013, the Internet in China has 25 cases involving an investment in the amount of more than 100 million dollars, of which bat three accounted for 11. In 2014, bat three investment moves more frequently, in the first half, bat three announced more than 20 investment acquisitions, of which half of the amount of more than 100 million U.S. dollars. For the frequent occurrence of investment mergers and acquisitions, Wu Sheshu said that no matter which industry, from scattered to centralized again to mergers and acquisitions are trends, the Internet industry is no exception, some giants for the emerging entrepreneurial team and entrepreneurial model of investment and mergers will be increasingly accelerated. In addition, Wu Sheshu also pointed out that, compared with the entrepreneurial environment in the past, the domestic entrepreneurial environment has improved a lot, whether in the entrepreneurial opportunities and entrepreneurial threshold, or in the entrepreneurial power and the community to give a positive degree of tolerance, and even the funds are much better than in the past. "Over the past two years, the successful listing of a number of internet companies, especially Ali, has allowed more entrepreneurs and investors to see the potential growth of the internet industry, so that more entrepreneurs have more enthusiasm for entrepreneurship." "In this environment and context, Wu Sheshu, entrepreneurs should be in some new, small and beautiful things to do innovation and entrepreneurship, the opportunity may be more." The internet is more imaginative than traditional industries. As a renminbi fund established for many years, Cathay Investment has invested more than 30 companies in the past few years, some of which are entrepreneurial projects in traditional industries, and now Cathay's investment portfolio has been locked into TMT and digital content services. Wu Sheshu explained that the reason for this change in the direction of investment is that the Internet is more than the traditional industry to see the vast imagination space. "Like the city energy industry we used to invest in, even if it is the second in the Beijing market, the market value is probably only 35 billion such a scale, there is no way to compare with the Internet." In addition, Wu Sheshu also detailed the investment direction and the key layout of Cathay's venture capital in the next step. Wu Sheshu said that in all the entrepreneurial projects, Cathay Venture has focused on three directions:One, large data, especially some of the data mining applications have unique technology and model and the team; second, precision marketing. Wu Sheshu said that the current Internet marketing threshold is relatively high, some help enterprises to reduce the threshold of marketing, and even to do Cross-border marketing integration team are focused. Third, the O2O project. Wu Sheshu that, whether Consumer-to-consumer or Business-to-consumer, the model has a ceiling, but the aggregate O2O service capacity, the valuation may be increased by at least 50%. "Especially this year, O2O from past commodity transactions to current services, the trend is very clear." Wu Sheshu said that before deciding to invest in a business, Cathay-Thailand ventures, as well as other investment institutions to do the project from the enterprise, team, business model to market space, the full due diligence, but also pay more attention to the entrepreneurial awareness of the market opportunities of keen grasp and executive power. In addition, Wu Sheshu also believes that entrepreneurs should have a down-to-earth, look to the spirit of the stars, down-to-earth means that all things, and then a good creative ultimately rely on executive power to achieve, looking at the stars is the entrepreneur to have a dream, to have a mind, to have passion. "So entrepreneurs in the process of entrepreneurship encounter difficulties and competition, can have a more peaceful mentality, more ways to know how to adhere to." ”
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