Catwalk online for the first time in nearly five years to replace the logo

Absrtact: Date, show online for the first time in nearly five years to replace the logo, at the same time announced that its business model from all relying on the traditional mode of investment, to expand into the Chinese user market for the global fashion brand network retailer (G Lobal Fashionreseller). Catwalk network

Date, catwalk online for the first time in nearly five years to replace the logo, and announced that its business model from all relying on the traditional mode of investment, to expand into the Chinese user market for the global fashion brand network retailer (G Lobal Fashionreseller).

Guiven, founder and CEO of the catwalk network, said the new positioning emphasizes openness and service. "ebay has now become our most important partner and has introduced 1500 international brands that will complete all 5,000 brands by next February." ”

Build a global brand of Chinese stores

December 20 Show Network officially released brand new logo, the new logo through green and orange, convey self-confidence, open, stylish and concise brand image. Catwalk network also announced that the future of the company will be more focused on global brands and genuine services, is committed to the show network to create a global brand of Chinese stores.

"We hope that by releasing a brand new image, we will again emphasize ' who is the catwalk, '" said Guiven, founder and C E O. Walking Show network positioning in the global fashion Authentic department stores, we not only adhere to the domestic fashion network to provide customers with global brand authentic consumer services, we are excellent global overseas brands to enter the Chinese market open platform and access. ”

Brand new logo system, walk the slogan of the network by the original "Global fashion Online department store" upgraded to "global fashion authentic department stores." This means that the show network is committed to the service commitment and the tireless efforts to improve service capabilities. It also shifts the focus of organizational structure to a service-heavy model, which includes localized operations for global brands into the Chinese market and a series of experience services for domestic users to buy global goods.

Build a business model with high repeat purchase rate

According to walk show net C E o Guiven revealed, walk the network internal to this specialized organization structure adjustment, set up "the brand dissemination department", attaches importance to its own brand deepening cultivation and cooperates with the cooperation brand promotion, simultaneously establishes "the fashion Operation Department", is committed to will really have the value and the style quality promotion to the user; will also increase the input to the Customer service center, focusing on the breakthrough of the quality of precious commodities and after-sale service users and so on.

At present, with the global economic downturn, the traditional European and American fashion consumer market decline seriously, in order to maintain high-speed growth, the expansion of the Chinese market has become the focus of major brand competition. The ground department store frequently upgrades, the global fashionable brand has the beach city's flourishing shop position.

And Guiven that, if only to provide a first-line big-name in fact can not meet the needs of domestic consumption upgrades, the larger market of single goods in the average price of 500-1500 yuan in the fashion brand, can truly enter the daily life of fashion users, the formation of a high repeat purchase rate of the business model. To this end, the catwalk has made clearer its own direction: shifting the focus of the organization to a service-oriented model, which includes localized operations for global brands entering the Chinese market, and a series of experience services for domestic users to buy global goods.