Causes and elements of conformity

At the beginning of July, I and Home Yan to the Yuexiu district of a digital mall to buy mobile phones. He took a fancy to HTC's G7, with a clear target. Came to the mall, we saw a lot of shops are buying G7. He went straight to the shop, the most people of a shop, asked the price of 3600 yuan. This price is a little higher than the online newspaper. We'd like to see more. Then go to another shop, the other shop is cheaper, there are 2550, 2520. But the family Yan and I said he still want to go to the biggest store to buy. I ask: why, in fact, these machines are the same, there is no fake one said. Their purchase channels are the same. Home Yan replied: I do not know, anyway, I want to go to the largest store to buy. I said you were http://www.aliyun.com/zixun/aggregation/8795.html. "> The role of herd psychology. He said with a bad smile: You can write down my case.

Say is the herd mentality, but what factor lets the herd psychology produce? What is behind the herd mentality? In the sales process of online shop, how to make more buyers can produce such herd mentality? Today I want to dissect the causes and elements of conformity and how to continue.

Your merchandise is good, design good, service is good, but all this still cannot let the consumer move immediately after the heartbeat. And people quickly let consumers decide to buy is usually a momentary impulse, or under certain pressure. What causes such impulses or pressures? One of the most important reasons is herd mentality. Herd mentality allows consumers to purchase more sales records directly in the same product, at the same price, and in the same service. This is the herd effect. (It also embodies the Matthew effect of "some more".) ）

But why do people have herd mentality? Because human is a gregarious animal, all have the basic survival consciousness that inhabit for Ann. Of course, this is the subconscious level, but also the social characteristics. We all know that gregarious animals get together to protect their lives, thus reducing their chances of being hunted by predators. The chances of survival are relatively elevated. And people in the shopping time is basically derived from this pursuit of security subconscious. Everyone wants to reduce their risk in the process of shopping. And if a person to buy, then the risk is very high, encounter any problem with one's own strength is difficult to solve. If you buy with a group of people, it is a matter of risk so that the problem-solving becomes the power of the masses, not the individual. And for the buyer, everyone to buy, it means that the road is safe, all the people who have bought success has become a street lights on the underworld. The more lights, the more people will come in to complete the transaction.

The conformity effect of online sales is due to the tendency of people to be safe, not to conform to the echoes, but to feel the hidden safety zone. Although the quality of the product itself is not so good, but because everyone accepted, then I can try. This is the individual's natural trust in the group. Network marketing using herd mentality can greatly increase turnover. But the herd will need to have the first crab-eating people, how to open up the situation of the herd is the key to the problem. What are the factors that attract the first crab-eating people? What are the factors that produce and sustain the herd effect?

One, for the first batch of people who eat crabs must give great benefits!

There are plenty of reasons to let the first group experience and try. As I said yesterday, the content should be attractive enough, which is very important and basically to convince them that it is really good. So far, I have not seen which product has been bought well, but the content is simple. Then very important is also the driving force, is the price. There is no way to attract people to buy a state that is not low enough for people to stir. The greater the number of people in the first group, the better the herd effect will be on the back.

Second, to create a tense atmosphere

It is not good to have low prices, because there is no minimum only lower. If only a relatively low price, for consumers will remain on the sidelines. So let everyone know that the price is going to pick up. Do not let people feel that their price is so low, but to convey the low price is only a promotional industry, missed will not have. To generate enough tension. But pay attention to control their own costs, do not outweigh the gains.

Third, to have enough detonation luminosity

To let more people know that you now have such a promotional campaign, so publicity must be accurate and durable. Without this, the light will take an extremely long period of time to complete. Strengthening publicity and promotion will speed up the whole process of work.

Four, must have the very good product quality

If you want your customers to go back and buy your product, the most important thing is the quality of your product. Must be good enough enough to make the customer trust your store. And customer comments are not a joke, but also greatly affect the consumer's buying mentality.

Five, have a certain surprise

Surprise is a very important emotional resource, inspire a pleasant surprise will bring you a good reputation. How do you bring surprises? In addition to the fourth product quality can bring unexpected surprises, but also need to bring some small gifts to customers, or ancillary supplies, which will allow customers from the heart to identify with your service. Then the evaluation of natural will be praised repeatedly. Some of the products are not good quality stores also use such a means to manage the customer's feelings, which makes their evaluation become very good-looking.

Today is not a good time to write here, have the opportunity to repeat this article.

Source: http://www.andymao.com/andy/post/138.html