Causes and solutions to the volatility of website keyword rankings

Absrtact: Recently, some of my website keywords in Baidu ranking is always unstable, up and down floating relatively large, sometimes up and down floating nearly forty or fifty, people are very depressed, take me one of the sites, keyword ranking sometimes on the home page, but sometimes

Recently, a few of my website keywords in Baidu's ranking is always unstable, up and down floating relatively large, sometimes up and down floating nearly forty or fifty, people are very depressed, take me one of the sites, keyword ranking sometimes in the home page, but sometimes ran to 30 outside:

From the above figure can be seen, the site last week's ranking changes, has been in an unstable state, the most volatile is the "plate rubber bearing" the word, the range of fluctuations reached more than 33.

In this respect, I carefully analyzed their website, to some experienced predecessors to consult, summed up the Web site keyword ranking fluctuations in the reasons and solutions:

One, outside the chain: The chain is not stable, or there is a substantial increase or decrease, with the adjustment of Baidu algorithm, BBS, the quality of the blog outside the chain, if your site is based on the BBS blog outside the chain, then the keyword ranking natural decline of Baidu's own chain weight to improve, but do Baidu's own outside the chain of difficulty also increased. and unrelated links, forum signatures, replies, etc. after the introduction of Baidu's "outside the Chain of judgment", these links became a spam link, which caused the impact of the site.

Solution: The regular for the site to increase the chain, to seek quality, the individual believes that the weekly cast of 2 copies of the manuscript than hundreds of a week to send a low quality outside the chain to be more effective. Second, make full use of Baidu Webmaster tools, using its external chain shielding tools, the site of some low-quality, spam links all submitted to shield.

Second, Baidu algorithm adjustment: This is unpredictable is also not controllable, Baidu recently adjusted frequency more and more high, more and more strong, from the beginning of the "Green Luo algorithm" to the later "Pomegranate Algorithm", "Original Spark program" ... Wait a minute. It can be seen that Baidu this time is determined to search results for a thorough clean-up. And perhaps your site just conforms to one or a few rules of judgment, this will lead to your site by Baidu misjudged, and then ranked instability, the final result is--down the right.

Solution: This does not have a particularly effective solution, after all, the eldest Niang is the boss, others say, we can do is nothing but Baidu Webmaster complaints platform, to complain that we are misjudged, how innocent and so on ...

Third, the user experience is not enough: recently Baidu more attention to user experience, if your site user experience is not enough, it is likely to lead to the decline of the keyword rubber bearings. Baidu to users experience a good site, an ideal ranking, the user experience mainly through the site clicks, the user stay time, access to PV, etc. to measure. Improve the site user experience, reduce the jump out, is a site for the long-term development of the fundamental. Continuous improvement and continuous efforts are needed to achieve a more user experience.

Iv. website Revision, modify the keyword or title: If the site frequently revised or frequently modified keywords, headings and other important information, will also be Baidu that your site is unstable, will be your site included in the study period, and the site of the study period, the key words of rubber bearings will be more volatile.

Solution: The site as far as possible a molding, later do not make big changes, especially the site frame structure, the site's keywords and titles can be stable in the site rankings, as appropriate, small changes.

Five, other factors that affect the ranking of the site: such as snapshots, included, friends chain, and so on, individuals think that these reasons do not seriously affect the ranking of the keywords rubber bearings, first take a snapshot, of course, the more new the better, which requires you to regularly update the content of the site, To send a message to Baidu: My site is dedicated maintenance, real-time updates, so Baidu spiders will come to the diligent. And then include the problem, of course, the more the better, if you have 10 articles on the site, and Baidu only included 2, then the other 8 is equivalent to you do no work, wasted time and energy, how to solve it, this can be some long-term not included in the article or page, to Baidu submission, or revise it before submitting it. Finally, we say friend chain, simple, as long as the indicators are quite, industry-related health site can be.

Temporarily analysis to here, this is just a little personal opinion, we have any more practical methods, you can reply in the comments, share.

Original editor: Rubber bearing www.karubber.com