CC Video Alternative

When many video sites are still in the copyright market to fight, from the profit is still too early, CC video (Beijing Dream Window Digital Technology Co., Ltd.) but a way: to business-to-business mode, to provide video service solutions for enterprises, 2010 achieved a profit of millions of yuan.

A few days ago, CC Video won the Disney's Wei Investment, IDG Capital, Jiangsu Hi-tech Investment group with the investment of 20 million of billions of dollars invested, VC Fancy is the CC video is available to the profit prospects.

The technological survival mode of "endure"

Although CC video has been profitable, but after the bloody baptism of the video industry from 2006 to 2009, CC video CEO Yuan the word "boil" without any disguise to describe his former state of life.

In 2006, Yuan and his Peking University students became the first Internet video entrepreneurs, because there was no funding support, while considering their own good projects, they chose a different road-do not do the portal, only to technology into the video market.

In fact, at that time with our technology, will soon be able to make a video portal, but we believe that the video portal has entered the Red Sea, and to avoid competition focus, to seek technical survival is blue ocean. "Yuan said.

Avoid a lot of burning money and the reliance on pirated content, to the depth, vertical areas of development, the early video scuffle in the advantages of CC video. CC Video for Enterprise-class users from the professional video site to build the station to live, then to on-demand services, as well as all kinds of online video one-stop technology hosting applications. Our profit model includes two aspects, one is to provide free video production services in exchange for video ads, and the other is to charge a video service fee. Yuan said, CC video provides services is not a simple video storage and playback, but also includes video transcoding, management, video editing, advertising management, the model is to let customers through the "buy" way to obtain "high-quality low-cost" video services.

As the number of sites adding cc videos is growing, there are special needs for video in all vertical and subdivision areas, such as customers who have more high-definition requirements in the fields of education and healthcare. From this, Yuan plan, the future will launch video online editing, video charging on demand, video wireless applications, such as a series of help partners to open video business value-added services.

As the first batch of video cloud service providers, CC video now has more than 120,000 enterprise-class users, mainly covering education, electricity, media, industry sites, such as several major areas. Reporters noted that in the CC video users, there are no lack of Alibaba, Tencent and other heavyweight users.

Why don't these big companies use their resources to solve video problems instead of using CC video solutions? Yuan says this is mainly because the customer is considering the cost and service quality. "CC video has three main features: one is on demand, that is, according to the user upload video clicks, the minimum version of 1980 Yuan a year; 0 department costs, users need only register a CC video account, you can upload, on demand, even in a very short period of time, can also complete deployment; Three is access across terminals, CC video has now achieved ' an upload, anywhere access ' user experience, the second half of the year will be launched ' everywhere upload, anywhere access ' mode. ”

Make the video cloud service no longer a "cloud"

Mobile Internet is a high-speed growth, the potential of the unlimited market, video site transplant to the mobile Internet is inevitable, such as the recent domestic several major video portals have achieved the seamless integration of video in each terminal. Yuan told the China Business newspaper reporter, CC video proposed the "Easy Cloud" strategy is based on the mobile internet market products, so that customers achieve "anytime, anywhere upload, anytime, anywhere" demand.

Application products are endless, how to accurately docking user needs? Yuan said, mainly rely on the CC video selection of the open platform model. This June, CC video officially announced the Open API interface (CC video application interface). And in the open tide of the Internet, CC video will also open more and more API interface, integration of more third-party video value-added services platform, including statistics, sharing, marketing tools, advertising alliances, so that the site of the application of video more flexible and powerful, web site video value maximization, fully realize the opening of the cloud platform.

It is understood that for the cloud computing platform, CC video can be deployed in a localized manner to achieve delivery, to provide users with a sound private cloud business platform. and users can develop their own programs using the API, but also directly with the CC video cooperation of the relevant systems, CC video provides a total of video upload, video playback, bulk access to video information, user information and other important interfaces.

CC Video open platform and developer mode of cooperation is still divided into models, that is, developers to their own video applications to users to obtain revenue, CC video based on their developer's shipping line and user clicks, the implementation of different amounts of revenue sharing. Prior to the official announcement of the Open API, CC video has been closed to the CMS (i.e. Content management system) Vendor partners of the dynamic, Dream, Cmstop, Site server, etc. Yuan said that the current CC video open platform partners have covered the domestic CMS 70%~80% share, through access to the CC video open platform, some users have been based on the API to develop a lot of new features of video applications, such as video CMS, video blog and so on.

Although CC video has always been explored in an open platform with a robust technology path, to be a successful platform, it is necessary to continually enlarge the plate to attract enough developers. In the past, CC videos have been all about providing an enterprise-class video cloud service solution, and although many companies have been serviced, CC videos have been poorly known. Therefore, in marketing, channel sales, Yuan admits: for a technology-oriented companies, these aspects are indeed the next step in their development faced with one of the urgent challenges.

Third Eye

Analysys Capital analyst Liu Guanguo:

With the development of the whole network video market, the enterprise that provides the basic technology service will benefit from the development of the whole industry, the CC video only does the business-to-business video business, helps the traditional website to increase the function of the video, and does not participate in the fierce competition among the traditional video websites such as Youku, potatoes and cool Currently, CC video is now relying on providing video technology services for enterprises to obtain service fees, its market prospects and user needs is a great potential. However, how to cash in the technology service is a big test for the company's operational ability. At present, the mere provision of video technology services to the enterprise competition is not fierce, the difficulty lies in the education of small webmaster thinking and training enterprises to use video service awareness, this requires not only CC video to strengthen the technical level of research and development capabilities, but also to strengthen the cultivation of the ability to promote themselves.

Investment language

Si Wei investment partner Chi Lin:

CC video In the user's ease of operation, flow control, cost control and so on to achieve the ultimate, and now if you do a system to compete with it, this difficulty is very large; CC Video has a strong executive team, so that 120,000 sites have become his customers. However, the domestic third party network video market is still in the early development, market space is some, the key is to see the team next to the implementation of the ability to market opportunities into revenue; In addition, potatoes and Youku are also ready to enter the new market for business-to-business, thus exacerbating the competitive situation in the video service industry.