CCB Electric dealer: 800 billion credit card points increase 400 million purchasing power

"Http://www.aliyun.com/zixun/aggregation/32866.html" > Billion power Network news, November 1, according to people familiar with the situation, China Construction Bank (601939, shares bar) Start 800 billion credit card stock into its electric business platform to promote the commercial personal mall, so as to stimulate user consumption, improve website sales. This is the first time in the banking sector.

Contact Power grid Director Shangxiang said that the construction bank in order to stimulate good business development, investment credit card integration resources, cardholders can redeem points into electronic coupons, in the good business personal shopping mall to spend. "At present CCB credit card integral has 800 billion stock, corresponding to 4 billion RMB purchasing power." ”

According to billion power network to understand, CCB cardholder points exchange, is usually to the construction Bank of another company's website Dragon Card Mall to exchange, but due to a limited range of goods, only some of the higher prices of 3C digital products and jewelry name table, cardholder's exchange enthusiasm is obviously inadequate.

By contrast, the business Personal mall contains clothing, bags, footwear, jewelry, cosmetics, home appliances, books, home and other products and services, users choose more room. And good and financial business also launched the electronic coupon commodity zone, convenient for users to redeem points.

According to billion power network understand that this June, China Construction Bank today at the same time online two major E-commerce platform. Among them, "good and harmonious business Personal mall" positioning for the B2B2C platform for individual consumers, "good and financial business Enterprise Mall" positioning as an independent business-to-business platform for enterprise users.

Industry insiders pointed out that a large number of user groups and credit card payment system are the advantages of the CCB Online mall, but at the same time the state-owned enterprises operating innovative business must be in the system breakthrough, including the introduction of talent, decision-making mechanism and operating system.