CCTV 2014 Gold Resources advertising tender: Gome grabbed the first bid

Source: Internet
Author: User
Keywords Network Marketing
Tags advertising advertising campaign advertising products difference gome marketing media media advertising

This morning, China Central Television 2014 gold resources advertising tender will be held in the centre of the Beijing MUI-Sub Center. CCTV advertisement bidding is the largest media advertising campaign in China.

2014 CCTV advertising tender pre-sale signed subscription and on-site bidding two parts. September 17 to October 31 for signing subscription, November 18 for on-site bidding. The difference is that this year's pre-sale of advertising products far more than last year (99), signed subscription resources for 178, plus on-site bidding of more than 200 products.

The first bid opening, Gome 131 million grabbed the "I want to go on the Spring Festival gala" crown advertising, day cat 141.6 million won the World Cup scorer list of the whole media cooperation.

The same day, including Wahaha, Tsingtao Beer, Gado/Yunnan white powder, Alibaba and other hundreds of enterprises to participate in the bidding, which is also since 1994 CCTV advertising first public bidding its Golden Age advertising section, CCTV on its advertising resources for the 20th time public bidding.

Gome Electric Appliance Co., Ltd. Senior vice President Yang, CCTV ads on its performance growth pull effect is obvious, this afternoon Gome will send three quarterly bulletin, the performance growth "very good."

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