CCTV 3 15 micro Bo Storm Follow-up: "8 point 20 event" is Time marketing

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This year, the CCTV 3 15 party led to the "8-point 20 incident" made a modest joke, the marketing community, Rundong, such as hair related microblogging is indeed a marketing incident, is a "time marketing" concept, but they have no charge for this, the person expressed no knowledge.

"8-point 20", refers to the night at the CCTV party scene of the Rundong, Yuanjie, "Leave a few hands" and other Weibo celebrities, almost at the same time after the Apple was exposed to the "3 15 in action" as the label of the microblog. Because the last sentence of Rundong Weibo irrelevant "about 8 points 20", and was exposed "each received 100,000 yuan".

"Why not at 8:30 or 8:10, because this Weibo needs to work very well with time." "On March 28, the famous digital marketing company Adtime held a brand conference, the company's vice president Zheng Tianhao in an interview with the It times, said," 8-point 20 event "belongs to" time Marketing ", in the process of publishing the Internet advertising, the timing of the release is very important, Time marketing is about shortening the time between accepting information and making purchases or other behaviors. "In China, the effect of interpersonal communication is better than the agenda, this event shows that the superstructure also attaches great importance to time marketing." ”

Zheng Tianhao also told reporters that in the choice of who to send micro-blog is very important, he does not think that the choice of Rundong to send Micro Bo is wise, it is best to choose a "gatekeeper" role, at least a person with Apple.

Recently there is a micro-blog marketing incident caused a stir, a media report that "micro-bo Queen" Chen Yao single a soft Wenweibo price for 20,000 yuan, Chen Yao immediately denied and claimed that the media will be prosecuted. In this regard, Zheng Tianhao does not believe that Weibo stars can not participate in micro-blog marketing, "Opinion leaders have the obligation to assume social responsibility, they should actively identify the authenticity of information, whether they want to profit from it, it depends on their individual." ”

In fact, the star use of micro-BO marketing has long been not new, Carina Lau often in the micro-blog to bask in her activities from the photo, give the brand a close-up, Du Haitao micro-blog is also very straightforward, do not forget to finish advertising ads.