CCTV "economic half-hour": Deep decryption video pirated black chain

November 13, 2013, a joint online video anti-piracy operation launched in Beijing. The party that launched the activism, is the network video broadcast business mainly Sohu video, Tencent video, Ray Media and other internet giants and cultural media companies, was denounced the one side, is the world's largest Chinese search engine, Baidu Company, according to the truth, search sites and video sites, has always been interdependent, closely related cooperative enterprises, What did they quarrel about this time? "Economic half-hour" takes you into the Internet industry's major joint advocacy action.

One, Sohu Tencent light together to denounce Baidu, light evidence stand both sides of the tension

November 13, 2013 afternoon, Sohu Zhang Zhang, youku Potato video koo, music network Liu, Ray Media Changtian and other networks, the head of cultural institutions in many media attention, appeared in the same stage, jointly launched the Chinese Network video anti-piracy joint action. Although their identities are different and their expressions vary, they are all in agreement at the moment.

Zhang Chaoyang, chairman and chief executive officer of Sohu Company, has a huge resource monopoly over internet giants to participate in mass piracy, in which case we cannot continue to compete.

Youku Potato Group Chairman and CEO Koo: to combat piracy hotlinking, and jointly promote the process of network legalization.

Tencent Network Media Business Group president, senior executive vice president of the group Lau: for Tort, Tencent Video has completed the bulk of the hotlinking behavior notarized evidence, has been on the fast-seeding lawsuit, and to retain the power to take legal action on Baidu video.

Le video network coo Liu: In the second half of 2010 so far, the video of the civil lawsuit for the collection of 650 dozen, Baidu av 800 Dozen.

At a nearly two-hour meeting of gunpowder, in addition to Sohu, Tencent, Youku potato video sites, participate in the anti-piracy joint action also has the Chinese TV Production Industry Association, the Capital Copyright Industry Alliance, Sony, Warner Brothers, Huayi Brothers Disney, the BBC, and many other organizations and copyright parties. Such a scale of meetings, locked object of condemnation, very clear, that is, Baidu's four products, including Baidu Video search, Baidu audio-visual, Baidu video app and Baidu Shadow stick. And in the anti-piracy operation launched at the same time, the above-mentioned website, institutions and copyright party also filed a lawsuit, accusing Baidu Hotlinking, pirated video works more than million, to Baidu claimed loss of 300 million yuan.

Capital Copyright Industry Alliance Secretary General Han Zhiyu: In accordance with the provisions of the copyright law, the use of this work should mainly be authorized to use, in addition to the provisions of laws and regulations, such as reasonable use, statutory use, the use of other people's works must be authorized by the copyright owner, unauthorized use of other people's works is the infringement of the Act. This principle still applies in the context of information networks. Therefore, our "Information Network dissemination rights" Protection regulation 18th, the first one expressly stipulates that unauthorized transmission of other works through the information network is a tort.

In the campaign, activist enterprises also published a special video evidence, this evidence shows that, as long as netizens through Baidu Audio-visual search of a TV series or a movie, select Search results and click on the link, in the third party pirated video website began to watch the video, the legitimate video of the company in the background to grab software can see, The user's computer is actually in to the Baidu server request data, there is no click of these small video sites, the rights of the Internet enterprises that, although we are looking at the Web page of pirated websites, but in fact, Baidu is in the company to provide users with pirated video playback services.

Sohu Technology Vice President Zhou Lin: This thing is a bit like us and Youku opened an exhibition hall, bought a lot of art from abroad to the audience to visit, but Baidu with some of our back door key, it put people from our back door come in, visit to go, in fact, is such a thing.

After the release of the evidence, a number of video broadcast Web site companies to the collective rights and action, but also gave their own reasons.

Charles Zhang, chairman and chief executive officer of Sohu Company now at a very critical point, the video industry is still bleeding, continue to lose, one of the reasons for the loss is that we spend so much money to buy the copyright content, and then half of the users to the pirated sites, to the Baidu video and fast broadcast.

In the face of Youku Potato representative Koo, "Economic half hour" reporter question: Have you calculated, that is to say that in the past few years, this kind of piracy and hotlinking behavior to our website caused by the direct loss about how much?

Koo, chairman and CEO of Youku Potato Group: If the industry is concerned, it should be said that in recent years, video sites in the content of the investment should be considered by the size of tens of billions.

Le video network coo Liu: Because you want our continued investment in copyright has been achieved, now my total copyright assets have been billions of, I said every year I have to spend eight to 1 billion to buy genuine. Then people don't spend a penny, so there is no cost to steal your property.

But in the face of major video companies and a number of agencies accused of the voice, Baidu's attitude is also very clear, in the anti-Theft Alliance held a conference, Baidu video also issued a statement to the outside world, Baidu video has been supporting genuine video content, and pointed out from June 2013 to date, Baidu series of video products blocked all kinds of pirated and bad Internet video content links, more than 5.8 million. But the statement did not respond to specific lawsuits filed by relevant websites and agencies.

Enterprises release their own statements, between each other, the Internet users of the attitude of the matter?

Netizens: pirated, genuine I really do not understand.

Netizen: This for me, because since I chose for example a certain product, I think it is more convenient to use it, can find the resources I want, but as to judge is not pirated, I think it should not I do this thing.

Most of the respondents said they were not concerned about whether the video was pirated, but about clarity and playback speed and whether they could see the video they wanted to see. And there are insiders said anti-piracy is a false proposition, behind only the video of the naked interests of the dispute. And how does Sohu, the initiator of this anti-piracy operation, see it? Zhang, the chairman and chief executive of Sohu's board of directors, said a part of the public has a deeper reason for competing with Baidu's anti-piracy lawsuit.

Charles Zhang, chairman and chief executive officer of Sohu Company The Pirate Party we face is a more powerful enterprise, they can use search engine to block all the sound, so lead to the end, we even like Sohu such a large media platform, including Tencent's news platform, including Youku so large traffic, even in this case, We have been severely blocked, this promotion of genuine, and to point out that the sound of such piracy is not going to cause the public to think that is a competition between enterprises is accused of competing interests, but if it is in accordance with the interests of legitimate competition this is good, it is conducive to industrial development. And this time, we are also for the collective interest of the video industry.

Second, the secret of pirated video sites, tracking Baidu Audio-visual benefits chain

Baidu is the existence of piracy, now only to launch a joint action of rights companies, in the provision of relevant evidence. Turmoil to today, there is no relevant authorities, the judiciary, to give a clear statement. But in this debate, the Internet, those who broadcast pirated video all the year around the small web site, it has become a focus of attention, these pirated content of the site, what is the situation?

Based on the information provided by a number of video playback websites, "economic half-hour" reporter easily found these so-called production of pirated content video website company, the reporter entered a website production company, the first to see is Chen manager, he told reporters, now online many video sites, misappropriation of video resources, very common, and making a video site like this is easy and can be done in a day or two. Looking at the reporter ignorant appearance, the website production company staff very enthusiastic when the teacher.

A Web site Chen Manager: you want to put your video, for example, you have no video, no video you go online search, search to the video, he has video source, the video source hanging over it.

Is it so easy to steal other people's video resources? The reporter questioned, and the website production company Responsible told reporters that indeed, regular video sites such as Youku potatoes, Sohu videos and other sites, all need to buy in advance the original video programs, such as TV dramas, movies, etc., after the purchase, these regular sites will be stored in the video content on their own server, Users will naturally be able to watch the video programs when they click on the payment. And some small websites do all the piracy, they just link other people's video content to their website, not really have these resources, because this kind of pirate links there is a lot of risk, first found, to bear the legal responsibility, and secondly, as long as the link is not valid, the video content will follow disappear, so, Now the most urgent small site is to find a stable video source, but do not pay the copyright fees, who can give these pirated sites to provide video source?

A website Chen Manager: The video source problem, the video source must find the third party cooperation, the website is actually the shell.

Regarding the reporter's question, the website production company's head has recommended a master to the reporter, he told the reporter, this person can help the reporter to find the stable, also does not have the money the video source. Simply put, it is possible to do pirated video sites. Reporter according to his advice, to do video site to contact the name of a video site personal webmaster. When the reporter proposed to do a video site, the webmaster first gave such an answer.

A video webmaster: You have to play this movie must be installed Baidu audio-visual.

"Economic half-hour" Reporter: Why?

Webmaster: You like fast broadcast you also know, for example, the fast-seeding of the source, if you do not install the fast broadcast must not be able to play the right, it is equivalent to its as a player to provide such technology, that Baidu audio and video of those sources from where? Webmaster upload Ah, stationmaster is actually divided into several points, some do chip source, this is a profit chain.

"Economic half-hour" Reporter: Where is his source of the film?

Stationmaster: Own server. He has a dedicated Baidu audio and video address, you first turn your address into Baidu audio and video address.

Seeing reporters do not understand, the webmaster to find their own technicians, on the spot began to demonstrate the entire process of piracy. First, the technician on the Youku potato at random under a film, upload to their own server, and then the technician on the Internet to search a software called Baidu Audio and video server.

A video site technician: Through this software will be the address of your server into the address of Baidu.

Then the technician in Baidu Audio and video of the official online copy a piece of code to their own web page, this paragraph favorably download the video on this, and began to Baidu audio and video in their own web site played. Moreover, this video on the Youku company's watermark, also clearly exists. The technician told reporters that this is only the most stupid manual pirated video way, if want to let oneself pirated video website really can make money, the amount of pirated video must be big, but if want to do the business traffic of the regular website, he told the reporter, this needs higher master.

Webmaster: Now the card is very strict, meaning that the quality is not high, the flow is not large, it is difficult to pass, or go some relationship can also pass.

"Economic half-hour" Reporter: If I want to do.

Webmaster: You can get in.

The webmaster said, this time the wind is tighter, some more advanced platform to select customers, now very strict, but as long as he think of ways, or can be done, when the reporter asked the pirated video sites and these platforms between the proceeds of the split, the webmaster is this answer.

Webmaster: The number of clicks is divided into 6:4 for the lowest.

When the reporter said, whether can choose other AV player, to do pirated video website, the webmaster told reporters that the market, there are many audio-visual players.

Stationmaster: Because it promotes very big, from the Baidu audio and video comes out and the movie website webmaster talks about the cooperation, you use the Baidu audio-visual to play the movie, the download once words the movie stationmaster has the penny, the fast broadcast is not. It quickly up, up, and so on all the sites in the use of Baidu audio-visual, users can only use Baidu audio and video to play.

In the face of these illegal piracy phenomenon in the society, the action of the rights of the number of regular video broadcast site responsible, is also a simultaneous accusation.

Third, network video piracy is in dire need of governance

Through the survey found that the internet is now a lot of video playing small sites, in fact, there is no formal way to buy copyrighted video content, the phenomenon of rampant piracy, their existence, seriously disrupting the market order. So how can we stop this piracy infringement behavior? What are the views of the parties? How will the future be interpreted in the debate over the piracy of video content?

First of all, in the face of this many agencies jointly launched anti-piracy Joint action, Baidu Company's response. "Economy half hour" reporter and Baidu company related responsible person made contact.

Baidu Video technology leader Wu Jian: Baidu has always attached great importance to the video industry copyright protection issues. Especially in the past year, with the rapid development of mobile Internet, video application has grown rapidly and become one of the most favored applications of netizens. At the same time, copyright protection issues have become increasingly prominent.

Baidu's response to the sidelines, and the reporter also learned that, according to the current "copyright law of the People's Republic of China," copyright disputes in the litigation subject, must be the copyright content of the upload, that is, those through Baidu audio-visual and fast seeding station webmaster, that is, the reporter investigated these pirated small sites, the law stipulates that In case of copyright infringement, if the infringing content is not stored on the server of the network service provider, and what content should be deleted, the network company will not be liable for tort. But such explanations have been opposed by Liu, Deputy Secretary-General of the China Publishing Association.

Liu, Deputy Secretary-General of China Publishing Association: Baidu's irresponsible behavior shifts risk to these uploaded individuals.

Le Visual network COO Liu: they actually put this cutting-edge tool to the content of the seeds of this advertising revenue, so that the small and medium-sized sites to do, or even to encourage and support the young people to do, and then those who he may not quite know, the legal risks where they become the site, The main tools for making money from pirated websites.

And for this many agencies jointly launched against Baidu Company anti-piracy Joint Action, the specific prosecution behavior of each company, whether can at the legal level to safeguard their rights and interests, professional lawyers think, this indictment of the board, want to hit Baidu's body, the difficulty is a bit big.

Shanghai Tian Wen generation law firm lawyer Sun Liqing: Prosecution difficulty that is like Baidu audio-visual, Baidu Video, which is a new technology environment produced in a competition in the behavior pattern. How can we combine this new type of tort with what we already have, the punishment and the judicial provisions, so that it can finally be prosecuted and found to be held accountable for his infringement in order to protect the interests of the rights holders.

is not only a space for discussion in the legal level, the incident in the Internet industry, online video sites and search engines, has been the relationship between the close, the video site relies on search sites to bring more user traffic, and search sites also want more eye-catching content, provided to the users of the search. Both have been peaceful coexistence, the Baidu company's behavior so that these relevant sites and institutions can no longer tolerate, and finally chose the legal proceedings. In fact, more refraction, or the Internet domain class increasingly fierce competition.

Charles Zhang, chairman and chief executive officer of Sohu company because the overall competition of the Internet is you in the user's client has your software, this matter to it is strategic, just like sogou Pinyin input method is on your machine, like 360 of the security guard is on your machine, like QQ chat, or micro-mail is on your phone, so the client software is very important for an enterprise. It is a strong goal, this is not to say that in order to earn a little money, advertising alliance to make a little money, but through a large number of personal websites, through the broadcast of pirated things, to help lay Baidu audio-visual client.

In the face of interviews with reporters, many video broadcast companies in charge of enterprises and the head of the film and television organizations have come up with specific data, raised their concerns about piracy phenomenon.

Ray Media President Changtian: from the film industry, for example, our film box office estimated at 23 billion to 24 billion, that the United States movie box office only accounted for 25% of the film output, if we can achieve, it's 25% because it's strict protection of copyright, so the copyright is very valuable, After the movie theaters, it can sell DVDs, sell the internet, sell TV stations, and authorize the development of toys, games, theme parks, etc., which account for 75% of the income. However, if you do not have this copyright protection, it can be casually used, then you this 75% does not exist, as we now see the situation in China, China's film box office accounted for 80%, 90% of the entire industry revenue, means that our copyright sales accounted for only 10% to 20%, which 10% and 20% It is because of the piracy that the situation, if we go to the United States, our film industry value should multiply four times times.

Specific cases, the 2013 "Good voice of China" in the second quarter will be in Zhejiang TV and Sohu video live, Sohu video cost 100 million yuan to buy a "good voice" network copyright, refresh the video site purchase column record. But for the one hand to create a "good voice in China," the star production company, they are most concerned about, but also the infringement of internet piracy problem.

Star Production company President Tianming: Copyright protection for the network to recover production costs become possible, but also let the production side better system to make more outstanding works to the audience.

For the future development of the network Video broadcasting industry, many entrepreneurs in the industry have expressed their concern, more in the appeal of the rule of law, the Internet industry in a good business environment.

Changtian, President of Light Media Co., Ltd. all of China's cultural industry companies are small companies, in addition to some of the Internet companies are relatively large, are very small, and the United States Media Entertainment Group, with the tens of billions of U.S. dollars, the value of hundreds of billions of dollars compared to their 15 billion U.S. dollars to 45 billion dollars in income compared , we are all small companies. However, our small company, if you give us a good environment, then we can be bigger. There is no shortage of creativity, creativity, wisdom and diligence in the Chinese people, we lack an environment.

Charles Zhang, chairman and chief executive officer of Sohu Company This kind of search engine, the client broadcasts the pirate criminal not to solve, then this video industry is not interesting, play down what have fun, who pirate, who robber, who Rob, who can obtain huge user quantity, that is uninteresting, it is not fun, It's not funny from my own perspective. We either quit, or all of them as robbers, do pirates who will not do, our client is much better than them, if we do one, we all do, then chaos, then this country's cultural industry will be completely destroyed, this is a loss of the present.

Capital Copyright Industry Alliance Secretary General Han Zhiyu: We believe that we call on the government to intervene in the current player operating this activity, clean up the Internet video market illegal business behavior.

Half hour observation:

The lawsuit against Baidu, the major video companies are now in the process of tension, the final outcome, we can only wait for the law to give a fair answer. Speaking of piracy, now is not a strange word, the vitality of business lies in the creation of innovation, business profits, but also from legitimate and reasonable competition. In the recently concluded 18 session of the plenary, for copyright protection, the central government made a clear request two times, we should strengthen the use and protection of intellectual property rights, sound technological innovation Incentive mechanism, explore the establishment of intellectual property courts. At the same time, we must improve cultural and economic policies, expand government cultural subsidies and cultural procurement, and strengthen copyright protection.

It can be seen that when the reform steps to a new pace, the country for the emerging cultural and creative industries in the future development, also gave new requirements and expectations. We look forward to the new achievements of the cultural and creative industries, but also look forward to the industry order and market environment, in accordance with the country's new industry requirements, the real purification and promotion.