CCTV exposure: Who is the mobile phone app industry chain Pest?

Last night CCTV2 "Economic Information Network" spent 7 minutes unannounced investigation of mobile phone app industry chain Shady, which reminds me of the industry in recent months a variety of saliva lawsuit. Everyone knows that the Android platform is open to two sides of the coin, one side is the explosion of the user and the app industry chain, the other is disorder and dirt. It's time to comb the question: Who is the pest that is blocking the healthy development of the Android app industry? One, the app industry chain map to find out who is the pest, first to see who is in this lake. I drew a diagram to represent each stakeholder in the entire industry chain. Glance。 There is a good relationship between almost any of the two. In this lake, the most clear chain has two: 1, app Developer's products through the user's interests to obtain a large amount of users, and to obtain AD League orders, ad league by earning advertisers (into) and app developers divided into (out) the difference to survive. 2, mobile phone security software relies on the interests of users to obtain a large number of users, and this "benefit satisfaction" from the Advertising Alliance, app developers, packaging party and other aspects of the control. Second, the logic of the Advertising alliance: Mobile security software is the pest at the end of August this year, the Kingsoft network of mobile phone poison bully push advertising shielding function, the first time the advertising alliance jumped out: the net is broken. September 14, 19 companies issued an open letter, shelling mobile phone poison PA Shielding app ads, the app industry to survive the business model was damaged. This seems to make sense, according to the Advertising Alliance logic: In addition to the game area, app charging mode is almost impossible, if the mobile phone poison tyrant cut off industry revenue, will cause app developers can not survive, more inadvertently develop more valuable products, the ultimate benefit is the user. And if the user has run, we all have no play, to disband. This set of logic familiar, and the same as the rogue software: 1, to do the software, the user fee model does not work, can only rely on advertising; 2, if you kill my ads, do not survive the software, 3, if the software can not survive, who will develop software to users? 4, if no user, the software industry had to die. So, the question is: are these advertising revenues a reasonable return or ill-gotten gains? If it is the former, then the mobile phone poison tyrant is the black sheep, if it is the latter, the advertising Alliance deserved. Third, CCTV secret Insider: Advertising Alliance is the pest in the industry saliva lawsuit, Jinshan attitude is still very resolute, almost under the determination to sell, but in the actual operation, or cautious. And the attitude of the advertising alliance has softened, while the negative resistance, while the positive posture. This time, CCTV's unannounced visits. In the program, there are several key points worth noting: 1, the first initiative of the Advertising Alliance to admit the theft of user mobile phone number, IP address, or even address book facts. This obviously seriously undermines the balance of interests between app developers and users. 2, the first initiative of the Advertising Alliance to recognize the use of GPS accessHousehold lbs information for advertisers to achieve accurate delivery. This not only destroys the balance of interests between app developers and users, but also pulls the advertisers out of the water. 3, even more amusing, the Advertising Alliance for the first time recognized their cooperation with pirated apps (packaged party), and "piracy defeated genuine." This, even the regular app developers also offended. 4, there are meters, wow stick, to win the unlimited three companies, is ranked as the resistance to mobile phone drug manufacturers. To sum up, the exposed advertising Alliance for the users involved in the eco-chain, regular app developers, advertisers, mobile phone security vendors have brought great negative energy. In the end, these advertising revenue is not ill-gotten gains, in the end who are pests, self-evident. And compared with the rogue software of the year, this gray industrial chain of the ecological situation, we can be their own condemnation! Four, app black and white Way: Out of the mix, sooner or later! Let's take a look at this Android benefit. If you continue to play according to the current rules of the grey game, I marked the interests of all stakeholders, then Andorid is really not far away. The troubled times should be heavy. I think that ill-gotten gains must be halted, and if Andorid apps are branded "rogue software", that's the whole industry's woes. It's not too late to pull over. CCTV's report only exposed the industry's turmoil, but gave no further advice. In my opinion, the specific recommendations are as follows: 1, to steal the user's privacy behavior, resolutely to combat, at least the user's right to know and the right to choose must be protected; 2, packing party both harm peers, and harm users, resolutely to combat; 3, malicious suction fee, malicious notice column advertising belongs to thirst behavior, resolutely to combat. Now the relevant interests founder in a variety of "industry self-discipline" of the introduction, in front of the interests, everything is a cloud.