CCTV famous mouth Wang entrepreneurship: Rather violent death in the unknown road

Wang August 3, 2008, Wang (left), Shi Yuzhu (left), Ma Yun (right II) and Feng in the second APEC Business Advisory Council Asia-Pacific SME Summit.　　such as Jack Ma, Liu, Niu and other enterprises, have been "win in China," a guest, they also become Wang in CCTV accumulated business contacts.　　As the founder of the famous entrepreneurial draft column "Win in China", if Wang stay in CCTV, may still be able to continue to promote, but the middle-aged of her, apparently not satisfied with the end of the life. South du weekly reporter Zhang Shougang Chechoux-Choux (intern) resigned from CCTV in September 2009. She founded the network and became the editor-in-chief of the career of entrepreneurship. 2005 and 2008 successively founded "Win in China", "we" column, as the chief producer and moderator. The year was named "Global youth leader" by the World Economic Forum in Davos.　　Once served as "economic Information Network", "Global Information List", "First time", "economic half-hour," the chief producer, "Oriental Space-Time", "Focus Interview", "News survey" reporters. August 3, 2008, Wang (left), Shi Yuzhu (left), Ma Yun (right II) and Feng in the second APEC Business Advisory Council Asia-Pacific SME Summit.　　such as Jack Ma, Liu, Niu and other enterprises, have been "win in China," a guest, they also become Wang in CCTV accumulated business contacts.　　In a strange field, Wang quickly made a mistake. The first mistake has something to do with Ma Yun. In April 2009, Wang a very good idea when he was training at the Harvard Kennedy School of Government-to do a Consumer-to-consumer website. In short, a friend of Ma's Consumer-to-consumer website Taobao sells tangible items, and she wants to build a platform to "Amoy" People's brains and experience.　　Users open the site, pay, you can talk to the person you want to video. Wang thought it was a great idea. More than 80 employees were encouraged and inspired by her spirit. At the end of November, the website finally came online.　　But she quickly found herself abandoned by the user. "It's a great wish, but no one wants to pay." I suppose this is something consumers like, but it's not.　　"After two weeks on the line, she turned off the perfect website for this ideal," she said. The second mistake was that Liu had reminded her. Liu Login Excellent meter network, and she said, your site content too much, best few, first focus on breakthroughs, a campaign to play a particularly beautiful, summed up the law, and then copied.　　Wang realized the problem, she began to shrink the front. "Entrepreneurship needs reason.　　"In a recent speech, Wang so lamented. However, she chose to quit the public office from CCTV, but because of a restless heart, a strong "entrepreneurial passion and the desire to try a new life." In middle age, a sense of urgency of time does not allow her to ponder over, indecisive. 2009, she successively in July and September with the CCTV new Taiwan long Jolly reasearchers, finallyPaired is a free man. Before that, she was already a very successful professional media person. She has experienced three "five years" in CCTV: five years of investigative journalism, five years in charge of "dialogue" and information, and finally a five-year term "win in China" and "we" chief producer and moderator.　　She did not like the "at the sight of the end" of life, now, with uncertainty, another five years began. One question she has been asked countless times lately is: What if a startup fails? In fact, the so-called biggest failure is nothing but her excellent rice net can not be profitable, she lost all her money.　　And her answer was: "What a crushing defeat," I can't imagine. She is ready. In Beijing, no matter how cold the morning to run, as long as 20 minutes, runners will feel very warm.　　Wang said it was her deepest experience in overcoming the difficulties. Every step of their own to dominate the former Hewlett-Packard company China's president yaw a visit to the network, said a small matter. Father once said to him, if take a person's salary and do not do things well, is tantamount to thieves. This affected yaw's career.　　Wang liked that remark.　　Obviously, Wang has entered the state and has become accustomed to seeing the problem from the perspective of a company's helm. To become a Ph. D., was once the life goal of Wang High school. But her bachelor and master's degrees were not completed in Peking University, and after graduating from graduate school, she became a teacher. Two years later, she finally became a doctoral student at Peking University Professor Shei.　　She told herself, "Some dreams will never die." If she does not leave CCTV, she may be able to continue her promotion. She has long been thinking about this, her forte is to do the show, rather than in the complex interpersonal communication and blending.　　Her principle is: not the truth rather than say, as long as the opening, you must say what you want to say. She doesn't talk about CCTV. But in the face of an external platform business process, she once cried. "We are too far away from others, but China has a large number of business pursuit of television people, this makes people bitter." "Entrepreneurship cannot be separated from money, but she says the most annoying thing about life is counting money." "May be I grew up without the pain of money, I work in CCTV 15 years, Mr. Work is also better, the family of three." I'm nothing but luxurious life, and I don't envy rich people. The most satisfying thing for me is to be able to do as I wish when I pursue something.　　"Nan du Weekly: Win in China" column of the theme song "On the Road", the lyrics are you wrote, there is a "forced to go", you this venture is a last resort? Wang: Lyrics more are written by the vast number of entrepreneurs.　　My entrepreneurial affirmation is not for survival, and not just for the proof of self, really is to build a young people welcome platform to find a best way to serve.　　Nan du Weekly: from your blog can see that your inner entrepreneurial passion has made you depressed. Wang: Yes, I just have to dominate my destiny, because I think I'm already middle-aged. I might be that kind of sense of urgency thanStrong person. I'm not bad at CCTV, but is this the life I want? What is good or bad, must be based on the needs of the heart.　　The good things in the world are not necessarily you want to have it, a thing I think is not what I want, I should give it up.　　Nan du Weekly: This is because you can see how many years you look like it? Wang: You guessed the special right, I particularly do not want to see life on the end of life.　　I would rather die of death on an unknown road than to be at ease on the known, particularly clear road.　　Nan du weekly: What kind of person is suitable for starting a business? Wang: It's hard to generalize.　　If there is one thing in common, it is that those who are always the masters of their destiny are fit to start a business, and those who are willing to obey the commands of others, or who are accustomed to doing things in certain forms, are fit to work.　　Nan du weekly: What do you think of yourself? Wang: I belong to the former.　　Any step I take is my own master, even if someone has ruled me, I also turned it over. Wang, an idealist entrepreneur, said that when he decided to start a business, he did not seek the views of those in business. It is only after entrepreneurship, and Kai-Fu Lee and other people to explore the Internet business model.　　In her opinion, other people's opinions can only be referred to, really want to start a business should listen to their hearts, this is the truest voice, "no golden rule."　　The flagship program "on the Road", which is broadcast every 8 o'clock in the evening, invites experts from various industries to talk about the problems of human growth and development at all stages, with two other programs, "Innovation China" and "entrepreneurial outpatient" constitute "troika". The content is similar to the gold medal she had founded, "win in China."　　Will wang create a web version of "win in China"? Her answer was: No. She believes that the "win in China" Mission has been completed, its essence is to encourage young people to realize their dreams to start a business, enthusiasm is enough, now to return from passion to rationality. What kind of person is suitable for starting a business? How to start a business?　　This is the problem that the network of fine rice should solve. Mr Li has a saying: "What's so hard about a car is that four wheels and a box are added together?" The first two months, Wang asked him, heard you bought a Volvo? Mr. Li smiled sheepishly and said he was buying.　　It felt like buying a cabbage. "How bold people are, how productive they are." "This is what Wang learned from Mr. Li.　　And look at her network of excellent, in the dissemination of the terminal's ambition can not be underestimated.　　Nan du Weekly: Choose internet entrepreneurship, some people say you violate the "Do not do" principle, your growth background, is not suitable to do grassroots-oriented Internet services. Wang: The first thing you see is that you are a network, in fact it also has a little "whole media" meaning. Each of our programs are made of television standards, and it has been compressed into different terminals, the network is only one. We're going to live on the iphone right now, with 30 local TV stations broadcasting our show this year and then moving on with CCTV.Terminal cooperation, played at airports and stations. Where there are young people, our terminals are in.　　See is the network, is actually doing TV.　　Nan du Weekly: The positioning of the network, said, "service countries and knowledge groups of network television", so is not too close to the people, too authoritative and high-end? Wang: It should be understood this way. First of all, service is a particularly good gesture, do the media have a few people in the service?　　I just think that we are a very populist gesture, turning ourselves into a service industry. Nan du Weekly: We all ask you what to do if you fail.　　I'd like to ask, what makes you think you're successful? Wang: If you can be 15 years old to 45 years old people, in their job search, entrepreneurship and other transformation process to provide practical help, this is a success.　　I have done this thing, is successful, definitely not I want to go public. The threshold is very low, Nasdaq also as long as 8 million yuan of profit can be on.　　But it is very difficult to finish the task in front of me.　　Her secret weapon. As of April 13, the controversy over the "Shi Yuzhu's three-hour chat" auction, the price has soared to 700,000 yuan. Some people commented that Wang entrepreneurial failure of the "very high probability." One reason is that she is anxious to abuse core resources.　　Including the auction Shi Yuzhu time, please Cisco Lin Zhenggang talk about career planning, these are huge waste of resources, a typical "nut to kill chicken." In fact, this auction, Shi Yuzhu himself proposed. "He wanted to help me, I did not speak, I would rather that bitter I eat, do not want to ask." What I am most concerned about is the dignity and equality of the two sides in the process of interaction.　　"Wang said. More celebrities have told Wang they are willing to auction their own time, especially business celebrities. However, the auction celebrity time is not a standing column of the network, "because this is not our main." These corporate bigwigs are buying Wang's face.　　An example is, when "win in China" was founded early, Wang to interview Liu, in order to say better, Liu is willing to repeat recordings, and finally spent two hours. Wang was born with this mystical affinity. Some people meet her for the first time, they will have a lot of privacy, even their husbands or best friends can not hear, all say to Wang. Sometimes she asks each other, why do you believe me? The other answer: I look at you have the desire to talk.　　Wang said in his heart, hey, looks like I'm quite suitable for a priest. South du Weekly: You and the "win in China," the relationship between the celebrity guests, you may be very interested.　　How do you describe your relationship?　　Wang: I have a good relationship with them, they get along very well, they trust me very much, they are willing to help me, but I try my best to help them as little as possible.　　Nan du Weekly: Do you often drink tea and get together? Wang: It seems to be the work of contact ... There is also a time for tea. But it's okay, you're talking to someone. Their time is also veryValuable.　　Nan du Weekly: Why do they trust you, especially after you leave CCTV? Wang: Very good question. My trust is not from which agency to bring me, because I am the person. I usually say things are done, this is more difficult to do. They all have money, I contact with them never involved in money, they want to give me any advantage I am pushing outwards.　　Contact with them is pure mutual appreciation, there are many people contact entrepreneurs, think they have money, they treat them as rich, this is the other side very disgusted.　　Nan du Weekly: Some people say that you are now doing the site, is overdrawn you accumulated high-end celebrity resources.　　Wang: Celebrity resources is not my core competitiveness, my core competitiveness is that I can better listen to the changes in the voice of a large group of young people, as well as the difficulties they face, at the same time to transform it into a variety of their favorite cultural products, put on their preferred terminals. They (celebrities) may not be on my website, now Ma Yun? Didn't come. Are the other guys coming? Didn't come. Did not come to me to do, I estimate six months will not go to move Ma Yun, why do I have to him to live? Of course he volunteered to come there is no way, hehe.