CCTV high-profile involved in the electric business: Borrow media + Electronic business concept of investment

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Sina Science and technology news July 2 morning, quietly renamed six months later, CCTV recently launched a wide range of investment, and in today's formal high-profile launch of the "CCTV Mall" (mall.cntv.cn) boutique shopping B2B2C platform, and hope that through the media + electric business positioning to attract enterprises.

According to the introduction, CCTV hopes to be able to introduce enterprises and excellent businesses, positioning the platform for new products, fine and excellent products, there are already silver Thai network, Parkson Network and CCTV to reach strategic cooperation.

In the promotion, CCTV Mall hope to be able to promote through the cctv.com, at the same time in order to help more traditional enterprises into the field of electricity, it will also create a media platform.

In the above media platform, CCTV will play its own video advantages, by tracing the production process of products and deep excavation of the story behind the brand, to help "good Chinese enterprises" and "China good products" to spread the brand, and provide media + electric business solutions.

Based on this, CCTV mall will launch "China good property" and other items, will be a variety of fine products and excellent products introduced to the user, at the same time CCTV mall will launch the "tasting" channel, the integration of CCTV content resources, delivery of corporate brand culture.

CCTV Mall predecessor is Cntv Mall channel, last December quietly renamed as "CCTV on The Mall", from the electric business navigation platform directly into the electric business.

At present, CCTV shopping mall products including clothing, cosmetics, jewelry, household appliances, as well as the mother and the child, according to media reports at the end of last year, it has been with more than 40 consumer Web sites.

After six months of development, this April CCTV mall began to attract investment, and explicitly refused to rely on imitation of well-known brands of "Shanzhai brand", also do not accept the self-employed.

In terms of income, according to media reports, CCTV mall mainly to the settled businesses charge technical services (60,000-150,000 yuan per year), Commission (3%-7%) and credit margin (3.1 million per year). At the same time CCTV mall also launched a keyword bidding system, the costs ranged from 30,000 to 80,000.

Although CCTV mall is determined to deep into the field of electricity, but recall its video in the field of the same year also has a significant layout, but not in the market competition to achieve results, it is inevitable to its electric business to make the same worry.

On the other hand, in the electric business platform, the cat through the last year's dual 11 war has identified a very clear leading position, and Jingdong, when, 1th stores and so on in this area vigorously layout, CCTV to play media card can win or not unknown. (Lin)