CCTV main use cntv.cn can let CN domain Name "rally"?

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Let's look at a message about the domain name first.

Since July 1 this year, CCTV and China Network television to complete business integration work, the new website has officially switched to cntv.cn domain name. The author in the browser address bar to try to enter "Cctv.com" is automatically taken to the "cntv.cn", which means that the global netizens try to enter the "cctv.com" to find CCTV, will be led to "cntv.cn", from "CCTV" to "CNTV" Show is CCTV brand new image, and from "com" to "CN" embodies the different domain name strategy and concept, then, CCTV lead the example of the CN domain name, can terminate the CN domain name since last December's yin downward trend? In this respect, the author is still difficult to break.

CCTV: ". com worship psychology" has become a past

Admittedly, for a long time, some people think that the COM domain name is the representative of the Internet, there are some people think that the COM domain name is an international representative, including the author of many personal webmaster, but also deep in the heart of the worship of COM, but also in Sohu, Tencent, NetEase and other Nasdaq-listed companies in the model effect, many start-ups and even large companies are inexplicably suffering from ". com worship disease", such as China Construction Bank, has spent money to buy back ccb.com, but also on the site to advertise the slogan "Sailing International."

In fact, it is not appropriate to say that COM is an international domain name, and all many people think that. com is an international domain name, on the one hand many people lack of domain knowledge, on the other hand, is the registrar of early sales behavior.

It is well known that, for historical reasons, Gov is the exclusive domain name of the U.S. government, while Mil is a dedicated domain name for U.S. military agencies, and, like. gov,. mil,. com is just a private domain name for US businesses.

At home, some of the internet companies that landed on Nasdaq earlier used the. com domain name, plus the strong publicity of the Registrar, the. com domain name seems to be synonymous with "International Domain Name".

In a sense, CCTV used to be a hot pursuit of COM, because CCTV before and after using cctv.com for 10 years. Today, CCTV by abandoning "cctv.com" to enable "cntv.cn", only for CCTV, this shows that it has been the first to abandon. COM cult mentality. " Believe that in the CCTV demonstration of leadership, there will be more and more enterprises to re-examine their domain name strategy, there should be a lot of enterprises on the road to change the CN domain name. But can the CN domain name "rally"?

CN "rally": System, management and policy loosening

The author thinks, remove CCTV these have the demonstration role of big Enterprise joins the CN domain name ranks, want to realize the CN domain name truly "rally", also need the Ministry of Industry and so on related department in the following several aspects completes the related work:

1, the system of humanity, do not engage in a "one-size-fits-all";

Grassroots groups strongly advocate the content of the Internet for health management, but "one-size-fits-all" approach will allow more legitimate business of the official website is affected by innocent. Therefore, for the grassroots group of supervision methods, humanized measures are the most necessary prerequisite.

2, scientific management, clear responsibility system;

In the past, there was no notification of the closure of the stations and stations, and it was hoped that the relevant departments would have more precise measures in this respect. For example, found that the site has illegal phenomenon, can first notify the site responsible person to delete regularly, if not deleted and then carry out the seal station processing;

3, policy rationalization, allowing individual registration;

According to the people's Posts and telecommunications report, "some experts believe that because of China's personal domain name registration" Implementation rules and regulations and the "management measures" conflict, to the real person to apply for registration of the domain name has brought a lot of confusion and inconvenience. To this end, it is recommended that in the current real-name real-names measures are basically effective, China's domain name management agencies to revise the relevant regulations, policies, and expressly protect the legitimate rights and interests of individual registered CN domain name, early formal for personal open CN domain name registration. ”

Therefore, the demonstration effect of CCTV cntv.cn alone, and can not really let the CN domain to achieve a rally, the key or the Department of the Ministry of Management from the system, administration and policy, and so on, to eliminate some unreasonable, unscientific, not humanized management measures, truly win the trust of personal webmaster, allow individual registration, It is possible in the future really let the CN domain to achieve "rally."