CCTV news settled in Sohu client four portals beach mobile internet

Newspaper reporter He Jun

May 1, CCTV in the "news broadcast" announced that "CCTV News" settled in Sohu News client, Welcome to subscribe to the audience. CCTV read this as, CCTV after the opening of micro-blog, micro-letter in the mobile new media wave in another big move. And earlier, Sohu News client announced loudly, its user number of breakthrough 100 million, settled media close to 600, media subscriptions more than 450 million, become a micro-bo, micro-letter after the third platform-level application. At present, "CCTV News" has been through the Sohu News client and the user interaction and investigation, Sohu News client responsible disclosure.

"So far, the old four portals, Sohu, Sina, Tencent again together mobile Internet Platform competition, also be dubbed as the industry" mobile internet ticket dispute ", if the count has been quietly exerting a dictionary of NetEase, four portals again to a table, as for the next drama, still waiting to see. "The securities daily," said a mobile Internet analyst who declined to be named.

Sohu News Client "ticket promotion cabin"

"China Mobile internet has gone into the ebb tide stage, after more than two years app large-scale original enclosure movement, the current grabs the user the cost already very high, each subdivision domain brand threshold has formed, in the future can survive in the user mobile phone's social, the news, the tool and so on vertical domain's app will only 1, 2 around", The analysts said.

In fact, before the micro-trust user breaks 300 million, Ma Teng throws a mobile internet "ticket theory" before the major Internet companies have long been, want to transfer the advantages of the PC to the mobile end, even to break the original business model, Sina Weibo, Tencent Micro-letter, Sohu News client is so, NetEase's "Youdao dictionary" In the form of products have made a radical change.

"Ticket theory gives the old Internet company A good idea of the business migration," analysts pointed out that at the end of December last year, after announcing the number of users exceeded 60 million, the industry widely believed that Tencent relies on micro-letter, Sina by virtue of Weibo, Sohu has relied on news clients to get the third "ticket" mobile internet. Easy view of the data show, as of March 31, the top three news client market, respectively: Sohu news 31.8%, NetEase news 18%, Tencent News 10.2%.

"This Sohu high profile announces the user to break billion, and the full open movement, is undoubtedly in for this ticket overweight ascension cabin." "These people said that for the industry as a whole, Sohu news client fully realize the functions of video, broadcast, live room and so on, obviously has changed the definition of the existing news client, and since the introduction of media content, but also to further enhance the content quality." "With the full media platform operation, Sohu News client intends to surpass Weibo and micro-letter, to seize the opportunity to change the new Media production mode." ”

The second round of portal war is inevitable.

"The ticket competition in the mobile Internet field is also a result of the choice of gambling." The analysts pointed out that the four major portals in the mobile Internet reunion is inevitable, "Sina, Sohu, NetEase, Tencent and other Internet companies are different, they experienced in the history of China's Internet almost every" choice. Fortunately, they are on the right in the general direction, although they have strong strengths on different projects. ”

In fact, before the rise of Sina Weibo, similar products abound, and the other three portals also have micro-blogging products. In the end, only Sina chose to tilt all its resources to develop Weibo. Tencent micro-letter, NetEase Youdao Dictionary of the rise of the same. and Sohu News client is also after many attempts, launched the "Mobile media platform" concept, the introduction of traditional media to do b2b2c business.

"Four homes are almost everything, this game habit, already rooted in the depths of four of business strategies," at present, four platforms have been conceptually different, Tencent Micro-letter busy to deal with the challenges of operators; Sina is busy looking for the means of micro-blogging, Sohu busy technology, channel update, to win the traditional plane, Radio and television media stationed in ... "Although the surface of these several still busy channels and platform construction, but behind the dark surge has emerged, that is the pressure to change."

Previously, the micro-letter has launched a public account, and put the game platform into which; Sina Weibo has undergone several reorganization of personnel, is still in competition with advertising, Sohu News client from the traditional media and advertisers, launched the independent advertising and charge reading mode; NetEase's pace is slow, but it has also opened the public account.

In fact, in the eyes of many industry, 2013 will be the key node for the mobile Internet to become a reality, "now it seems that four of the undeclared on the mobile internet may be." Each product appears to have a clearer border, but it is not entirely irreplaceable. Four big portals have long been out of the realm of PC Internet, but in the area of mobile Internet, a portal war similar to a decade ago is inevitable, analysts say.