CCTV record channel to launch industry recovery

"A country without documentaries is like a family without a photo album," said the Chilean documentary director Guzman, who was often caught by a documentary.　　As China's first global coverage of the National Professional documentary channel, CCTV record channel to the world with a humanistic spirit and real image of the Chinese face, quickly aroused the audience enthusiastic response. Documentary highlights the new opportunity "CCTV record channel premiere, not only to the entire industry will have a stimulating role, but also to enhance the image of China's foreign countries to shape and spread the level." "Chengdu famous documentary film director Liang told reporters, in addition to the national level of attention, many places have also found the value of documentary publicity, and vigorously expand the use of documentaries to carry out international marketing efforts, of which Shaanxi province shot" Big Qinling "," Dharma Temple ", Shandong province devoted to filming" Lu Shang ",　　Documentaries have become a hot spot after TV dramas and movies. "TV dramas, movies, arts and crafts are very difficult to break through the Chinese circle overseas, and documentaries are often more easily accepted by the overseas mainstream audiences, like many countries and regions in Europe and the United States, viewers have formed the inertia of watching documentaries." Documentary film as a cultural product, in the international communication has a strong vitality.　　Data show that now the world at least 1.5 billion people watching documentaries every day, the European and American documentaries in the world's ratings are very high, has formed its own unique style and brand, with a large number of loyal audience. The documentary shows a new aura of prosperity in the 890 's, the domestic documentary was once brilliant, "Words of the Yangtze River", "said the canal", "Wang Great Wall" and a series of classic works like pearls, dotted in the Chinese collective memory. These documentaries occupy the prime time of the screen, and their ratings are comparable to the hit drama "Generations" and "The Dream of Red Mansions". However, since 2000, in the international documentary film market A favorable background, the Chinese documentary film market has not been able to get out of the "low ratings", "loss of profit yell" shadow. The CCTV record channel, coupled with the already-launched Shanghai, Beijing, Hunan and Chongqing local record channels, is equivalent to providing a new market. "Liang Blue Waves told the reporter, although the CCTV record channel with the discovery, the National Geographic still has the gap, but its operating mechanism is very advanced, broke the former TV station from the production of the model, change from the procurement department to the production company to buy, this can be greatly activated scattered in the folk creative power.　　Although the current record channel may be temporarily under pressure from the source, but with market guidance, prosperity is not difficult.　　The documentary resources of Chengdu are very rich in addition to the traditional Sichuan TV Festival Golden Panda Awards International documentary selection, since last year, Shanghai TV Festival has opened a documentary theme forum, Guangzhou to host the International Documentary Congress of China, Yunnan held "Dali impression" international Documentary film Festival, More and more places began to pay attention to documentary. "Chengdu and even the West is a very rich documentary resources in the region, there are a lot of in-depth exploration of the documentary theme", Liang Blue Memories, he had directed filmThe film "Panda Baby Growth Story" recorded a panda from birth to 8 months of growth, after the Discovery Channel broadcast, there are more than 160 countries and regions in the world to watch. The Adventures of Marvin's Panda kingdom, which began to broadcast in more than 100 countries and regions last year, is also a stunning debut for the world of Chengdu theme. In addition to the Giant panda, Chengdu also has a wealth of natural themes, such as Qingcheng Mountain, xiling snow-capped mountains, the mysterious ancient Shu culture Jinsha ruins and the representative of the Eastern wisdom of the three cultures. As these Chengdu themes are constantly being excavated, Chengdu will also be known by more and more world audiences.　　International documentary star Nigel Ma Wen even wants to move his studio to Chengdu. Well, it's not difficult. Shanghai documentary Channel proves that the record channel can stand to make money at the international level, in addition to the American Discovery Channel and the National Geographic Channel and other commercial documentary channels have been very successful, as a public agency PBS, BBC, Japan, NHK,　　The French-German cooperation channel Arte's documentary production has been steadily developing, and their documentaries have created a number of documentary fans for China. If the Discovery Channel proves that documentary channels can make Money, the Shanghai documentary Channel has proved that documentary channels can make money in China. 2002 New Year's Day, the country's first professional documentary channel-Shanghai documentary Channel was born, its coverage is mainly concentrated in the Shanghai region. 2005, the Shanghai documentary channel has realized the profit. According to its data, 2010, the Shanghai documentary Channel advertising revenue reached 155 million yuan, a profit of 113 million yuan. Qing Qiming, director of Shanghai documentary Channel, said that the documentary channel can be profitable, the first is the channel has been in its own brand cultivation. In fact, the channel some of its own columns, such as "Past", "documentary film" and so on, the ratings have been more than bought from abroad, "explore" and "Legend" program. Qiming says they operate the channel as a business. When the Enterprise has a high-quality documentary, it has a competitive edge, there is a market. A good documentary is the key to success.　　It is the success of the Shanghai documentary Channel, inspired by the successful experience, Chongqing Science and Education Channel, China Educational Television three sets (CETV-3), the Golden Eagle Documentary channel and other ground record channels have been broadcasting. This section is reported by our correspondent Zhaobin