CCTV Rob Red envelopes: Not afraid of the same opponents of God is afraid hold teammates

Today, there is a stunning record of the spring night's micro-letter creation in CCTV. 11 billion times the Spring Festival evening micro-letter shake the total interaction, 810 million times a minute shake peak, be host over and over again to broadcast the interaction amount really let a person shock.

However, I am doing another thing today during the day. I do not know Yu Yunpeng out, did not see the square dance, busy with bad repair. A multimedia Spring Festival gala, for CCTV is a very bold exploration, but these seemingly wonderful data, for the Spring Festival Gala and the users to watch the Spring Festival gala, is really good?

Not afraid of the same opponents of God is afraid hold teammates

One o'clock in the morning, at the end of the Spring Festival gala, Tsinghua University doctoral tutor Liping issued a micro-blog: asked the people around, someone to the Spring Festival Gala any one of the complete reading? answer is no one. are robbing red envelopes, and I didn't rob the red envelopes I did not see one. A small red envelope will be carefully prepared to beat the gala, it seems that the enemy often come from unexpected places.

And he also turned to comment on his own micro-blog: writing this micro-blog when I actually did not know who sent the red envelopes, just to see the user's reminder to know is the Spring Festival Gala itself. It seems that the enemy really often comes from their teammates. In any case, or to win the stain but defeated by the red Envelopes Hautmans director and all for the Spring Festival evening pay hard work of people, including as if it is indeed put a false sarft. And here the Spring Festival Gala itself, in fact, is the Spring Festival Gala New Media Partners Micro-letter on the eve of a shake send a red envelope, it seems this year's Spring Festival evening election this teammate not only did not give himself points, but the trouble himself.

Shake a roll Consumption Spring Festival gala attention

It must be admitted that the micro-letter shaking in the year of the Sheep Spring Festival Gala. From the internet point of view, this is really a successful link under the line of products, in addition to shaking a shake can be played in the program, but also received the blessing of the relevant stars, but also in the micro-letter launched a family photo collection activities. Ultimately, of course, these are the charms of cash bonuses. Some netizens joked that all this shows that bullying is not as good as inducements. Although shaking a shake has 11 billion times of interaction, but these 11 billion times is probably all for the red envelope! I guess at least 90% of the interaction was to shake the red envelopes at a time when I shook it up at 10:34 to produce 810 million peak data.

For the Spring Festival Gala, this does not necessarily achieve the micro-trust user diversion. It is the Spring Festival Gala during the broadcast, repeatedly mentioned shaking, this is actually the Spring Festival evening to the micro-letter with the flow and users. Many parents let their children install micro-letter, the Internet to a. This for the Spring Festival Gala itself does not have much significance, in fact, the Spring Festival gala itself to influence and attention to the micro-letter red envelopes.

And shake a red envelope so many viewers can not see the Spring Festival Gala. Although in recent years the user needs to differentiate, but the Spring Festival gala is still most Chinese family reunion dinner on the most popular feast, you like or do not like to watch. This year because of the red envelope change, the vast majority of people grabbed the red envelopes, shook half a day to rob a few dollars, more is not robbed of the red envelopes, and not the people involved in the robbery is disturbed, can not be quiet watching the program.

You must have read the joke.

Mom just asked me: "What is staring at the phone?" I said: Grab a red envelope. Mother said: How much can Rob?

I said: Look at the gimmick, sometimes white busy, and sometimes a few cents to one or two yuan. Mother said: I give you 10 yuan, you go to give me the pan brush ...

From another point of view, many people have begun to rethink. Actually shook for a long time last night, also only shake to the poor few pieces of hair, but let the family surround in front of the television time Silly shake, a night come down the evening show what the program has no impression at all. No wonder a Netizen concludes

Network linkage, in the end should be led or launched?

All walks of life are networked, film and television is no exception. Halfway from the television to the plane and to the new media of black beans, to the network how the linkage is always very concerned about. Shake this kind of interactive way, in fact, as early as the TV variety show in the last year has appeared, "China's good voice" there are shaking a guess students choose a mentor, and so on, after the "Run Bar, brothers" also joined to shake the male interactive zone such a way, but in effect does not seem to be ideal.

The micro-letter also want to borrow a shake in a variety show to play a roll over, but the results of the Spring Festival Gala again prove that everyone seems to shake is not the program interaction, but cash red envelopes. To see the circle of Friends and micro-blog on the Spring Festival Gala discussion, but also ice fire double days. In the circle of friends about the Spring Festival evening, the majority of the Sun is a reunion dinner, are sending New Year's greetings. The reason is that the micro-letter is a close circle, in the New Year's Eve family reunion vigil watching the Spring Festival evening with the family around the discussion can be, no need to release a circle of friends to discuss the Spring Festival Gala. Moreover, on New Year's Eve such days, in the micro-letter Chat Spring Festival gala than the Sun reunion, send a blessing of the importance of the year is much lower, or even directly in the circle of friends to get red envelopes, but also more effective.

On this side of the microblog, although this year Weibo is not the CCTV Spring Festival Gala New Media Partners (last year), but micro-blog on the Spring Festival Gala discussion has not weakened. Weibo as a public platform, on the Spring Festival gala discussion, good content can easily be quickly discovered and widely disseminated. In particular this year, micro-Bo also teamed up to pay treasure to get a spit Groove Gala Wang Contest, in the Spring Festival Gala, send out 100 copies of 4999 yuan in cash every hour of the slot award, so that the National Entertainment party on Weibo become more lively. To give a simple example, "Goddess and Woman" in this sketch, @ the yuppie Diary of a Micro-blog: #春晚 # buyers and sellers show finally stood in the same picture. This is a strong sense of the microblogging quickly aroused the strong recognition of everyone, was forwarded 10,000 times, point praise nearly 20,000 times. I also told the story to my family, and everyone felt very interesting. Other people who did not see the Spring Festival gala, heard such interesting content, but also enhance the Spring Festival evening's interest and anticipation, for the Spring Festival Gala Live and follow-up replay have played a role in promoting, which will affect the impact of the Spring Festival Gala effect superimposed.

As if the Internet has been pressed the gourd up the scoop. Use micro-letter to play the Spring Festival Gala, the next morning to see micro-blog, and feel hot all did not see. Look at the micro-bo real-time hot search list, the top 10 are almost all the content of the Spring Festival Gala. Social media, distance is really important, on weekdays, we like to brush the circle of friends, but the most intimate words should be said directly, and there are some things to shout out in the square, so that everyone happy. Ah, this is probably why the aunt to see the square dance bar.

Speaking of Weibo, its partner this year is Archie art. The two sides announced cooperation on the eve of the Spring Festival, opened an interactive platform to achieve micro-Bochun late Spit and Archie Art Network live seamless link, Archie Art also in the Spring Festival Gala Live page hang out "the world exclusive play screen live" words. Visual effect is quite good, Archie art I am afraid to thank CCTV's hand.

Finally, a sigh, a good one Spring Festival gala, but to the micro-letter red envelopes do marry clothes. On the surface is million home Zishing, fun, actually is constantly shaking a shake scattered even consumption of concern, to the end to help people hair zhongdi. Therefore, the network linkage, the focus is the use of social platforms to make TV content better spread, and thus attract users to return to the television, to achieve two-way flow of data. Instead of putting TV users on a social platform to play, let people forget what you do. It's not sold.

To reflect on social

Connecting everything has become the ultimate dream of the Internet people. It's just that I've been thinking, should people be connected all the time? Last night I looked at the micro-letter 35 minutes on the thousands of unread, remember last night when the anxiety of the card, but also remembered because the micro-letter dare not miss work notice, really anxious. Have you ever seen "The Truman World"? Maybe by then, everyone was Truman.