CCTV uncovered network promotion: manipulating the Navy to guide network public opinion

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Guide: CCTV "Focus Interview" November 7 evening Broadcast program "Revealing network promotion", the following is the program text record:

China Network TV News (Focus interview): If you often surf the Internet, you will find that, now, the Internet reds, network hot events and topics in endlessly, you can jump into the red overnight, may also be an instant target. In the exclamation of the power of the network, people may not know, these network phenomena are often not formed naturally, but from behind the hidden hands, they have their own system, a clear division of labor, there is planning, there is public relations, and even thugs, formed a small force. Through the press survey, let's look at how they work.

Stir up popularity by negative things

A few days ago, Mr. Wang, a company salesman, had found a network promotion company because his company's new products needed to be marketed, but Mr Wang was surprised when Mr Wang contacted the company's business staff. He said that as long as he agreed, the network promotion company can use any means, any hype method, any language means of communication, within a month or two, so that his products so that the brand competitiveness, rapid increase greatly.

What is the means of network promotion company? Mr. Wang said, for example, to compete with you for similar products, the same price of products must be suppressed, and then in a short period of time, through a large number of network Word-of-mouth legend, virus legend, the attention of my brand greatly pulled up.

Mr Wang thinks this is too immoral, and he has found several online promotion companies on the Internet, finding that almost all companies adopt the same promotional tools, so he has to give up the use of network promotion companies to promote their products.

Reporter in the Internet input "network promotion", found that currently engaged in network promotion of the company is indeed quite a lot, providing a wide variety of services. And the main method of network promotion is "push", "hit", "delete". So how do these companies work? Reporter, launched a survey.

Reporter found a network company, proposed to become the Internet reds. The company's business staff agreed to come down in a mouthful. At the same time told reporters, to think of fire must be "different."

Unannounced visits, a network promotion company business staff told reporters: These two years, the Internet reds are basically not particularly normal people. The company's business staff told reporters that the real appearance of the author, the real background is completely unimportant, as long as the willingness to expose privacy, everything is not a problem. He said, rely on negative things to stir up popularity, a lot of netizens stand up to scold, scold more powerful, indicating the higher the attention, the more fire.

"We've been looking at the Internet for a long time and what's going on in the Internet, pornography, violence, and three-vulgar things," said a business person at the network promotion company. The business staff said that there is no controversy, there is no concern, to become famous, must go negative news. When the negative news to a certain extent, they began to hype the second stage: "Right to the point", the image of the pull over. is by another person "very real" to describe his background, of course, part of it is true, a part of fiction. Generally, the sympathetic netizen is very many, his negative image basically is gone.

The business staff introduced the process of speculation, first to find a group of people on the internet to publish some wild unruly words, and even published some unsightly photos, articles and so on vulgar content to attract wide attention, and then find a group of people to stand up for their clarifications. Finally, through the network vote, major events to consolidate popularity. A hype is done. ' This requires detailed process planning and media follow-up, ' he said.

Experts believe that many teenagers are more likely to have "I want to become famous" mentality, if you see by doing some abnormal, vulgar or pornographic things can quickly become popular, he will imitate. This is detrimental to the development of teenagers.

In the interview, the reporter found that, in order to hype, some individuals and companies in the use of network pushing hands, but also provide cyber thugs, is in the hype of a company visibility, through the Internet to combat, destroy the image of competitors. For different enterprises, the network promotion company gives the plan is different, but all uphold a principle: planted framed.

"Guide the public opinion on the Internet successfully"

These network promotion companies all say that they can "successfully guide the public opinion on the Internet," then, they are relying on what strength, successfully guide the public opinion? A network promotion company business person said: The company part-time, listens to them to manipulate the personnel to be particularly many, possibly has tens of thousands of people, all over the country has. In their spare time, they send a post to earn two or three cents a day, a lot of money, earn more than 10 yuan, more than 20 dollars.

According to these network promotion companies, they almost control all the domestic mainstream forums and a large number of network navy, can manipulate public opinion. "There are some negative things about journalism that can help you expand indefinitely," said one network promotion company business person. "You can keep your competitors ' negative messages on the web overnight.

In the interview, the Beijing Network Media Association Xiaolin expressed concern about this phenomenon: "In order to elevate their position in the industry, expand their share in the industry, to slander, to self-destructive competitors, this actually forms an unfair commercial competition." I think this situation if let it develop, influence, worsen the Internet industry atmosphere or small, it corrupts the whole commercial competition of an atmosphere, may make an industry, our national brand reputation is seriously violated, in the vast number of consumers, resulting in a sense of extreme security missing.

In addition to speculation and repression, many network promotion companies also launched a business "crisis PR" is dedicated to help companies or individuals to delete negative information on the network. Some network public relations company business person said: "Some small website, we through the technology directly kills it, deletes the Baidu snapshot, deletes the Google snapshot".

Reporter from a network company's quotation to see, according to the difficulty of the public relations, the cost of deletion is not the same, the price is low 2000 yuan A, and the price of high reached 5000 yuan per article.

In order to prove their ability, the network PR company quickly find someone to delete a post. A network company salesman said: "We want to let it go without", "very few deleted", he also said: "Every editor will delete posts, I know an editor, last year, the single deletion of income is not less than 700,000".

Who will manage

Reporter investigation found that from the network hands to the network of thugs, and then to the so-called "crisis PR" delete posts, network promotion company's unbridled people surprised, the use of the means of light is immoral, heavy illegal violations. Do these behaviors have any relevant departments to restrain and manage?

Reporters have dialed the culture market report hotline, Beijing Municipal Public Security Bureau Network Supervision Office, such as several related departments of the telephone, but they all said that there is no special law to regulate and manage the network hype behavior. Beijing Network Media Association Xiaolin called for: to standardize online hype, in addition to the enterprise self-discipline, industry self-discipline, there should be laws of his law.

November 4, many of Beijing's portals and forums have banded together to counter the unfair commercial competition of these illegal online PR companies through defamation and disinformation. The internet is a new kind of media that everyone can speak to and anyone can watch. The internet lets people enjoy the information sharing that they never had. But the net is like the real society, any behavior cannot surpass the bottom line, this bottom line is the social recognized morals standard and the national laws and regulations criterion.