CCTV unveils Beijing-John Education Cram School: the so-called Provincial Key teachers ' department is fabricated

Oriental Network September 4 News: School, and to extra-curricular classes active. Cram school costs bullish every year, the highest single fee incredibly as high as 630,000 yuan. Everyone is in cram school, so what are the effects of these cram schools? Is the teacher really a master? Why are tuition fees getting higher? In response to primary and secondary school tutoring market, our correspondent launched a survey. Hubei: Lunch Box mother 50,000 multiple tuition fee in exchange for an empty September 2011, Hubei Lee's son to face the junior high school entrance exam, and Ms. Li's son is not very good, is worried, Ms. Li received a name for the Beijing-John 1 plus 1 of the tutoring agencies call. They advertise that I am the first Ah, are first-class teachers, will be targeted at your children, to provide a personalized teaching ah, and then they have a specially equipped with the class teacher Ah, will give you a full range of children counseling Ah, anyway said very well. Ms. Li immediately with the child to consult, in this tutoring agency, staff commitment, as long as enter this cram school, must be admitted to the four, the staff of this remark let her make up her mind. Ms. Li bought the children 350 hours, a total of 55750 yuan. Ms. Li in a company as a driver, the monthly salary is only more than 1000 yuan, the husband does not have a fixed job, each month to other people to earn one or 2000 dollars. In order to save family expenses, Ms. Li takes Rice to work every day. However, the thought of a good high school related to the future of the child, Ms. Li finally gave her son a name. Ms. Li says the son has four classes a day on weekends, which is about 1200 yuan, almost equivalent to his one-month salary. July 1, 2012, is the day of the test points, early in the morning, Ms. Li was in a tense state, 8:30 just over, she immediately dialed the voice of the inquiry telephone, inquiry son's test results. Results a query, the child is 363 points, which makes Ms. Li silly, spent more than 50,000 yuan, a full tutorial for a year, and finally this result. At the beginning, John 1 plus 1 to Ms. Li promised, as long as the children to their tuition, it will be able to go to Wuhan four, but now the child is even a general high school has not passed, Ms. Li is difficult to accept. Teacher scam in Beijing, there is a widely publicized, known as the Domestic Initiative model "4 1" guidance model. The so-called "4 1" refers to Jinghan for each student who come to make up a lesson will be equipped with a learning planner, a full-time class teacher, an elite teacher, as well as a personalized learning program. However, the reporter investigation found that Jinghan claims that the teacher is a hoax. Jinghan's consultants said that their teachers are the city's eight front-line in-service teachers, teaching quality is guaranteed, but, in early 2012, the Ministry of Education and other seven departments issued the "Governance of arbitrary education charges, standardize the implementation of education fees", It clearly stipulates that: The public schools are strictly prohibited to hold or cooperate with outside institutions to organize paid cram school, the public schools are strictly prohibited staff organizations or participate in paid lessons. When journalists questioned this, Jinghan's education counselor gaveSuch claims, they claim, although there are provisions can not engage in paid tutoring, but the teacher out of a class can earn tens of thousands of, so will run out secretly class. But when asked about which school the teacher was, John's counselor refused to keep it secret. But in unannounced visits, Jing John Counselor told reporters, in the communication with parents to say a line, so that the parents stay. and teaching reporters, and teachers have a confidentiality agreement between, can not say which school. Jing John Dongzhimen Campus Advisory Department director said, parents are no way to check these things, so the teacher will not be disclosed anything to parents. Evaluation, personalized counseling program is just the means of the parents sign the teacher is not a gleam, parents can not verify, that John said for each student to provide a personalized learning program is really for each student tailored? In promotional materials, Jinghan said to help students improve their grades, students will be given a holistic assessment, and then according to the results of the evaluation for each student to develop a targeted counseling program. Is that true? In Jing John Song-Song campus, when the reporter consulted, the other party briefly introduced the assessment of the situation. This test seems to be very detailed, but Jing John Dongzhimen Campus Consulting Department director said, assessment is only a means of signing a sense of crisis, is to parents to establish a sense of insecurity, is just a prop, let parents see, there is no practical significance. According to the Jinghan process, the evaluation report comes out, according to the evaluation report also to develop a personalized counseling program. So the evaluation is so, personalized counseling program is what? Jing John Dongzhimen Campus counselor directly said: Do do what AH do not have to do. Some parents really serious words, seriously words, casually fooled, that how the whole? Copy it and change the name. change if you need sex. Learning Planner is the salesman in John 1 plus 1 propaganda that they are very advertised in the student evaluation and personalized counseling program is only to cheat parents to sign the method, while the elite teachers guarantee the commitment of the first-line teachers in fact, the parents do not have to check, the 1 plus 1 claimed 4 1 coaching models have two important roles, Study planner and class teacher, these two students will have any help? Jing John Dongzhimen Campus is responsible for recruiting staff to be blunt: The consultant is only a professional title of our industry, but plainly, he is a sales, is the sales of John's products. The task of the class teacher: the consumption of class to promote the parents to renew the fee so, full-time class teacher? Jinghan indeed for each of the students are equipped with a class teacher, to manage the students during the remedial period of related matters, such as arranging classes, with the teacher about time, class monitoring and so on. But in Beijing to the internal staff use of the Teacher's Handbook that: in addition to those day-to-day management of the work, there is also an important task: "Increase the consumption of classes to promote the renewal of costs." Jing John Dongzhimen Campus is responsible for recruiting staff nail the secret to us, although it is education, we are also sales, the company to profit for the purpose. High tuition fee less than One-third jing John 1 plus 1 vigorously announcedThe 4-1 mentoring model is more like a sales model in our survey, not intended to help students learn, but to get parents to pay more. Why is the tuition fee more expensive for the 1-plus-1 fee, which is in the middle-grade level of many remedial institutions in the market? When the reporter inquired about the price, Jinghan's consultant took out a beautifully printed price list, which was marked by the high school, from the senior teacher to the standard teacher, various grades of the fee standards. The highest hourly rate of more than 700 yuan, and even the cheapest primary school first grade teacher, hourly tuition fee will be 180 yuan. The reporter proposed to take advantage of the department leave the last 10 days, for the children to cram a senior English, the consultant asked a simple situation, for reporters did a 200-hour tutorial program, and the price is more than 45,000 yuan. But the reporter investigation found that John to pay the teacher's class fee is 55 yuan a year. Super high admission rate and the truth of the legend to the parents charged 180 yuan per hour, to the tutor only 55 yuan, less than One-third. Such a ratio, I am afraid many parents did not think of. Parents generally think that tuition fees high cram school, teaching level will be relatively high, remedial effect will be better, in this by John one-on-one "exam Champion" magazine, Jinghan indeed enumerated a set of very attractive numbers: 227 students admitted to Peking University, Tsinghua! Admission rate of Undergraduate entrance examination is up to 95%! The rate of counseling is up to 98%! The admission rate of key middle schools in high school is up to 97.3%! Mention the legend, 47 days to mention 208 points! What tests did these students raise so many points in? Since it is called the score, which is the basis of the corresponding students and what is the test obtained? Jinghan propaganda material is not marked, Jinghan employees in the interior is said: We internal people test, for example, I told you a set of papers, and then the next day to test that set of papers, this kind of thing, advertising, understand? You just listen, you have to look at it. So, the college Entrance Examination undergraduate admission 95%, the entrance examination Provincial Key Middle school admission rate 97.3%, this is true false? Jing John Dongzhimen Campus Consultants admitted that these are so compiled, publicity is also playing advertising, how many teachers, how many provincial key teachers, these figures are compiled. The Consultant handbook, which was circulated inside John, in addition to the Master's Handbook, there is also a consultant handbook, this is for internal staff to use the Consultant manual is to enter John after each consultant must read through the study, which details the marketing skills to deal with various situations and should pay attention to the problem. Interestingly, journalists and Jinghan consultants often feel the shadow of these marketing techniques. For example, on the price issue, the manual clearly stated: "The price should not be in the parents do not understand John or do not understand 1 to 1 o'clock," the consultant as far as possible "around the" principle. For example, for students to test, in the consultant's Handbook stated: evaluation is their marketing "Comprehensive attack list" an important link. To avoid complications, when negotiating with parents, students should be led to the evaluation room. The test volume is mainly to avoid students, and parents to talk about costs and supplementary students to the role of the problem. Do not need to give analysis on the spot, if the parents asked, said that it is the future guidance of the class teacher and teachers to do the basis for reference. If the parents do not sign, afterwards you will give a special text report, as the head to invite parents again. In this Jing John to the internal staff of the Consultant Handbook, from primary School to senior high school grade three, regardless of good grades or poor, Jinghan have designed a corresponding marketing skills to persuade parents, only one purpose: pay for the children to make up lessons. and in order to obtain parental trust, the handbook even meticulous to ask the staff to answer the phone must say: "Hello, this is Jinghan education, such as the campus", but can not say "Jing John xx branch." The reason: The campus is the school, the company is the enterprise, and the parents are easier to believe the school. In order to gain benefit, Jinghan is painstaking. In fact, the recently challenged outside tutoring agencies like Jinghan are not one. Many of the extracurricular education structure of primary and secondary school students as a cash cow, so that the student's academic burden more and more heavy, parents purse more and more light, such a huge market in the end should so to standardize? SOURCE CCTV "Economics and Law")