CCTV with the help of CNTV platform to join the power of the main push navigation function

E-commerce "national team" has new moves. Reporter learned yesterday, CCTV's CNTV (China Network Television) will be officially online this month 22nd E-commerce business "Cntv Mall", the current business has been low-key public testing, mainly provide product navigation services.

Cntv insiders revealed that the Cntv Mall, that is, China Network TV E-commerce marketing platform will be officially online this month 22nd, will also be combined with a number of media and E-commerce Enterprises set up an "Internet Information anti-fake alliance" to urge and standardize e-commerce environment.

Reporter Login Cntv found that its mall business has been on line and to provide use, the main push navigation function, covering the electronic business navigation, group buying navigation and other popular E-commerce site links, but also includes CCTV's TV shopping company in view of the special channel of shopping. It is worth mentioning that the difference between good 123 and other traditional navigation sites, Cntv Mall in the home page directly show the specific product pictures, prices and source sites, users click into the source site such as Taobao Mall to buy.

According to the website Bulletin, Cntv Mall has been with Jingdong Mall, Yintai Network, Haier and other electric enterprises and entity enterprises to reach a partnership. Reporter rough statistics found that its navigation links basically covers the domestic first-line E-commerce Enterprises, Taobao Mall, handle nets, Gome are listed in the list.

However, the above insiders did not disclose whether CNTV business from the navigation to direct purchase, "This requires more manpower and warehousing system, the mall project team has just been established, the direction of development is also inconvenient to announce."

In fact, this is not the first time CCTV test E-commerce business. Last September, Cntv signed a strategic partnership with the China Electronics Chamber of Commerce, and was thought to be entering the 3C online shopping platform, but it has not yet been described below. And in August this year, there is "electric business deep Throat," said Huaqiang North online Vice President Shangxiang explosive material: "CCTV recruitment of the chief Technical Officer of the website, the annual salary of 600,000-1 million yuan." ”

Some analysts believe that the "national team" exerting the trend of electronic commerce market is more and more obvious. Cofco Group early relies on its own industry chain, on-line "I buy nets" main food online shopping field; China Post also teamed up with Tom Group, the on-line Department of general merchandise category of "Mail Music Network" and the use of postal logistics warehousing advantages of rapid expansion, and CCTV has no more resources than the state-owned enterprises.