CDMA industry chain Self-built channel Alliance

C114 October 13 Morning News (Sangyu) terminal has been the whole CDMA industry chain has been the focus of interrogation, China Telecom executives on vigorously promote the development of CDMA terminal industry has been the voice of the call.　　In the domestic business environment, the end of the social sales has become the most important.　　According to relevant sources, the CDMA mobile phone industry chain in the recent spontaneous in Shenzhen and other places set up a mobile phone channel Alliance, which shows that the CDMA industry chain seems to have really mobilized, the end of the social sales began to start substantive operation. CDMA industry chain spontaneously set up channel Alliance "CDMA Channel Alliance has been established for some time, there are more than 200 channels at all levels to participate in the hope that through the integration of national package, provincial package, parcel and other levels of proxy platform channel resources and channel advantages, improve China Telecom Wings mobile phone products Sales Coverage", recently,　　A well-known Chinese-made brand of mobile phone manufacturers based in Shenzhen, said.　　It is reported that this CDMA channel Alliance is actually a mobile phone companies and dealers spontaneous behavior, the sound, Eschde, Yulong Cool faction and other well-known manufacturers and channels to participate in, and even the dealer channel of Shanzhai phones to join in.　　One of the handset makers involved said, "At present, the role of the alliance is very large, in some mobile phone companies have been transformed into partnership programs, that is, all levels of dealers have become partners, through the interest mechanism of a loss, a proud, many local dealers also borrow opportunity to amoy a bucket of gold. The proportion of social sales soared to 70% internal documents show that last October, China Telecom just took over the C NET, CDMA mobile phone by the operator sales ratio of up to 94%.　　In other words, the proportion of CDMA handsets sold by social channels is only 6%, and most CDMA handsets are sold through channels such as the operators ' own business hall. In this case, the Chinese Telecom Terminal Management Center of a document clear operation thinking: China Telecom Group will strengthen the implementation of CDMA terminal procurement and sales socialization, a small number of selected centralized procurement supplemented by the operation of ideas, fully mobilize and play manufacturers, agents and provincial companies enthusiasm and leadership.　　For products that have been recognized by the market, manufacturers can organize their own sales, provincial companies can also purchase and organize their own sales, or by the provincial companies to organize social channels for procurement and sales.　　Since then, China Telecom began to cooperate with the day sound, Eschde, Protec, Putian too power to launch thousands of 3G mobile phones and other joint procurement, as of this year August, the social procurement of CDMA mobile phone sales ratio has more than 70%, four of major power generation to participate in promoting the provincial contractors, contractors and retailers sales enthusiasm. As of May, the proportion of China Telecom's social channel for CDMA mobile phones has reached 34%, up 28% from 6% last year. However, China Telecom is still not satisfied, after Wang in the industry meeting released a new signal, "China Telecom's determination is very obvious: in addition to the need for special customized mobile phones, CDMA terminal channel is still gradually socialized."　　"Although CDMA handset sales have shifted from 100% of China Telecom underwriting to more than 30% social channel sales, this is not enough and we will go further," he said. In September this year, at an important meeting in the industry, Zhang Jiping, deputy general manager of China Telecom Group, said that China Telecom 3G mobile phones are now on the market has reached 166, while the current 2G mobile phone supply more than 400, both add up to actually reach 500 variety. As of May, a total of 160 manufacturers to become China Telecom CDMA terminal industry chain partners.