Celebrities, celebrity endorsement ads or joint and several liability

Absrtact: Star, celebrity endorsement advertisement or bear joint and several responsibility. Yesterday, the State administration of Industry and Commerce Deputy Director Fan in the 11th session of the Minine China Advertising (International) Development Forum revealed that the "Advertising Law (revised draft)" has been submitted to the State Council Legal office, the repair

Stars, celebrities endorsement ads or joint and several liability. Yesterday, the State administration of Industry and Commerce Deputy Director Fan in the 11th session of the West Fair "Mei Ning" China Advertising (International) Development Forum revealed that "Advertising law (revised draft)" has been submitted to the State Council Law Office, the revised draft will participate in advertising endorsement, certification, recommended "Other advertising participants" also listed as the advertising body. If passed, this will mean that celebrities, celebrities endorsement of false advertising in addition to the corresponding administrative responsibility, civil liability, constitute a crime, will also be held criminally responsible.

Strengthen the restrictions on celebrity endorsement ads

Fan said that the "Advertising Law (revised draft)" On the existing "Advertising law" has been a major change, from the current "Advertising Law" 6 chapter 49 adjustment to 8 chapters 91.

In the adjustment clause, the increase of the star, celebrity endorsement of the standard provisions of advertising is one of the bright spots. Fan said the revised draft was submitted on the basis of "three main bodies" of advertisers, advertising operators and advertisers, the "other participants" in advertising endorsement, certification and recommendation, including stars and celebrities, will also be the main body of advertising activities, and will be included in the scope of regulation to extend the subject of joint and several liability to individuals, In order to strengthen the star, celebrity endorsement of advertising constraints. "Other advertising participants", in addition to the corresponding administrative responsibility, civil liability, constitute a crime, but also should be held criminally responsible. If the revised draft is approved, the advertising spokesperson will be regulated as the fourth subject and jointly and severally liable for advertising endorsement.

Increase the supervision over the publication of Internet advertisements

The regulation of network advertisement is also one of the main contents in revising the manuscript. Fan said that in the context of digital communication technology, the emergence of new media, represented by the Internet, so that China's advertising industry and developed countries and regions in the new round of development of the same starting line, but in the Internet network advertising supervision also needs to be standardized, this time, the "Advertising Law" (revised draft) also on the advertising tort to make detailed provisions will increase the civil liability for the losses caused by the illegal acts of Internet advertising to consumers or other subjects.

In addition, the separation of news and media advertising, as well as the professional qualification of advertisers, have been incorporated into the Advertising Act (revised draft).

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Advertising turnover 5,600,000,004 in the Midwest first

Yesterday, by the Sichuan Provincial People's government, the State Administration for Industry and commerce, the Chinese Advertising Association, the Sichuan Provincial trade and Industry Bureau of the 11th session of the West Fair "Mei Ning" China Advertising (International) Development Forum held in Chengdu. Forum, from the domestic and foreign advertising industry, media, Education, the world's top 500 enterprises and government departments of more than 300 representatives of the advertising industry. From the Western 12 provinces, districts, cities, media units, advertising companies, advertisers held a contract signing ceremony, signing the amount of more than 2.2 billion yuan.

The theme of this forum is "cooperation, development, Thanksgiving, and mutual win", through the organization of Forum keynote speeches and signing ceremony, build exchange and cooperation platform, to achieve the Western advertising industry and the eastern advertising industry, the world's advertising industry in the concept, project, resources and other aspects of the docking.

According to the introduction, as of the end of last year, Sichuan province, a total of 5192 advertising operating units, including radio, television, newspaper media 257, more than 57,000 advertising staff, advertising turnover of 5.6 billion yuan, ranked first in the Midwest, the Seventh National. Provincial Trade and Industry Bureau, the provincial Development and Reform Commission will be issued "on speeding up the promotion of advertising industry guidance" put forward, to 2015, the province's advertising output will reach 13 billion yuan, to 2020, and strive to achieve the province's advertising industry output value of 30 billion yuan. (reporter Percy)