Celestica Fund launched the "Yu-treasure the first anniversary of the big data report," a series of plans that

On the occasion of the first anniversary of the birth of Yu Bao, Tian Hong Fund launched the series of "Big Data Report of the First Year of Yu Bao Bao", scanning fans' features, age, order quantity, geographical location and habits , Trading frequency and other information at a glance, the full sample of the massive data will let you find the unknown side of Bao powder.

Full sample scanning, real massive data

Some people pin their hopes in picking up business opportunities from big data, while others think big data is not reliable. Hot US drama "Card House" is a big data "figure out" TV series - what to shoot, who to shoot, who play, how to broadcast, by the objective preferences of tens of millions of viewers statistics. Unlike the traditional media, which only samples a few thousands of samples, the "Big House of Cards" contains 30 million users' massive viewing options, 4 million comments and 3 million topic searches.

"The first anniversary of the remaining treasure treasure report" is also remarkable in its massive sample of more than 100 million users, not "sample survey", but "full sample" is a truly "big" data.

What is the concept of 100 million? Among the 13 people in China, there is one Yu-Po subscriber, which basically removes most of the social forces from the elderly and children. So, Yu-Po's big data description of the situation, we can say the closest to reality. Due to the large data center docking Yu Bao is more than 100 million treasure real information, the true situation of each user at your fingertips, from the gender, the amount of territory, to the frequency of trading, transaction time distribution, mass samples to ensure the authenticity of the data , Objective, effective, the resulting conclusions, can only be sharp-sighted.

Analysis of the industry, in the field of Internet finance, whether from a global point of view of investors living beings, or from an individual point of view to describe individuals, only the balance of millions of users of treasure, have this skill to collect, organize, publish such a large data.

Big data storytelling, pictures that no urine points

do you know? As of May 26, 2014, the first anniversary of the operation of Yuet Po has a total revenue of 11.8 billion yuan for baby flour, which is equivalent to inviting all the people in the country for each of a fried chicken and beer, or to ask the people of Beijing to take a bus to work for two full years. Over 100 million balance treasure clients, since the balance of treasure, all the domestic treasure, Tianya Zaoying; Tianhong Zengli Bao currency fund has become the world's largest customer base of the Monetary Fund. The scale of balance treasure amounts to 574.2 billion yuan. Since the balance of treasure has been reached, the Chinese fund has gone global and Yu-Po has become the fourth-largest currency fund in the world.

Are you averaged? Balance treasure users per capita balance Bao 5030 yuan, average per capita age 29 years. Ever since the treasure has been, square dance Aunt who also became Meng Meng da.

Who is the main force Bao powder? 80, 90 after the number of treasure accounted for 76%. The number of post-80s accounted for 43.82% of the treasure, holding the amount of 49.76% of the remaining treasure, contributing nearly half of the balance of treasure. 24-year-old treasure the most, accounting for 6.83% of the total number of treasure, they were born in 1990, is a horse, this year's Benming year, the standard 90, the age of treasure powder beyond your imagination.

Celestica big data data there is a major discovery, 80 or the absolute "high-frequency trader" in the treasure, the balance of 496 million times in the treasure transferred, 810 million consumer and cash withdrawal, 80 after the transfer, Turn out more than half the number of pen.

Poor students do not have money to finance? 18 ~ 22-year-old treasure accounted for up to 20%. Balance treasure money is a young man's patent? Chinese aunt who will make you surprised by the active performance, 3.8% of the baby over 50 years of age, compared with six months ago, an increase of 1.5 percentage points.

Where is the most potential treasure powder? East China, Central China, then North China. Among them, Jiangsu, Guangdong and Shandong have become the provinces with the largest numbers of Bao powder. Chongqing, Shanghai and Wenzhou have become the cities where Bao powder is the most concentrated.

In the end men love money more, or women love money more? At the beginning of the balance, the number of male and female effective users accounted for a large gap of 21.8 percentage points, but it gradually narrowed with the passage of time until it was shortened to 5.9. This gap narrowed to 5.9% of the national population Ratio, and after that the ratio tends to be steady over a long period of time. This seems to indicate that men are more sensitive to financial management, men dare to take risks, prefer new things, willing to be the first to eat crabs in the nature of the balance treasure revealed; and women love wool, like the benefits of discounts driven.

In Guangdong, Shandong and Henan, the number of male users and the amount held are far greater than female users. In Jiangsu, Zhejiang and Shanghai, female users are significantly more than male users, but the difference is that Shanghai and Zhejiang are really women mastered most of the day, while women in Jiangsu do not have real power. Although the number of female users in Jiangsu is significantly more than that of men, the amount held by men is much higher than that of women, and it can be inferred that it is the palm of the hand business. Among the 31 provinces, the majority of the provinces held more men than women or women. Only Zhejiang, Shanghai and Heilongjiang held more women than men and more women than men.

Are there any deviations from your estimates for these features? Such as Beijing, Shenzhen, Guangzhou, actually not in the number of TOP3 powder, such as up to 20% of the treasure in the age group of college students. Generally, we all think that northeast men have machismo tendencies. In fact, that is the illusion that women in Heilongjiang have financial power. Continue to pay attention to Celestica Fund "Yu Bao treasure the first anniversary of the big data report," or let you have a surprise discovery.