Cement + mouse + store new integration mode is forming

Absrtact: SouFun to join hands in the three Sheng Hongye group, in Shanghai Songjiang, Pudong two places simultaneously convened one or two hand linkage swearing. More than 50 brokerage firms, including Han Real estate, over 400 brokers, or thousands of brokers, including 21st century, followed

SouFun hand in three Sheng Hongye group, in Shanghai Songjiang, Pudong two places simultaneously held "one or two hand linkage" swearing. More than 50 brokerage firms, including Han Real estate, over 400 brokers, or thousands of brokers, including 21st century, have "met" the search room. This is the March green space after the five-disc linkage soufun three-party force.

Cement + mouse + Store

New ways of integration are taking shape

August 6, a combination of real estate electric business convenience and real estate brokerage industry service strategic cooperation by the search room, three Shenghong and 50 intermediary joint curtain. "From the point of view of the demand for home buyers in the process of buying a house, this mode of cooperation may dominate the future for a longer period of time." "The owner of the site search house said.

It is understood that this cooperation with the three Shenghong under the market attention will be the new push of the Songjiang Yi Jing Park and the Pudong Yihe Park as the focus of promotion. The two Yi Jing Garden is not only similar in name, also belong to the same branch in the product type, all the good embodiment of three Sheng group for the pursuit of good living feeling, and the first batch of about 550 sets of residences show three Shenghong in the crisis of the ambition to make a difference.

"We will also communicate with the brokerage company in time to strengthen coordination, unified pace, so that the brokerage team in the sales process less detours, of course, in the management, we will prohibit all irregular sales movements, and maintain the integrity of the entire cooperation." "The head of the Yi King Garden Project emphasized on the swearing.

In the upstream and downstream of the industrial chain under the circumstances of financial pressure, developers, intermediary industries, real estate electric business platform seems to see the possibility of in-depth integration, and cooperation is an opportunity to cut. From this huge joint public appearance of sincerity, three Sheng and more than 50 intermediary companies for SouFun innovative approach to maintain an optimistic attitude, a cement + mouse + store integration is forming.

Linkage Innovation Intermediary Escort

Regional Hot plate daily clearance period

"Focus on the Internet and mobile platform construction, and constantly upgrade the real estate transactions and Internet financial services products and tools." Today, if some people in the industry still speculate that this is a soufun to the capital market ' beautiful myth '. Then they may be considered a forward-looking flaw, or a frog in a well. "The top leaders of the Han Estate said.

Since 2012, SouFun has been the first to launch one or two-hand linkage, and has been through vertical professional platform to promote the integration of industry resources. Prior to SouFun and Vanke, Green and other brands to reach the alliance, a total of 46 projects to promote the "one or two-hand linkage", leading to 1500 sets of new house transactions, commission spending nearly 30 million.

And this time three Sheng Hongye group and SouFun, 50 brokerage companies, then let one or two hand linkage mode has another level of breakthroughs and upgrades. It is reported that three Shenghong Songjiang, Pudong Yi King Park, nearly 550 sets of listings are included in this cooperation, if the broker to see success, or will produce tens of millions of commission. In addition, the three Shenghong will also provide brokers with additional transactions, see incentives. Swearing follow-up will also be targeted at the major brokerage firms, including 21st century, to hold special lectures.

"We also hope that through the deep cooperation with the major brokerage company partners, and finally achieve the developer ' Day clear ' goal." SouFun related responsible person smiles to tell a reporter.

Double upgrade of Electronic business service

The support point is directed at the user's needs

In recent years, in many real estate sites to address the user in the acquisition of real estate information, SouFun has earlier entered the impact of the purchase decision of the large data age and the service industry-wide strategy. Since 2011, the exclusive services of the member's upgrade began, SouFun more focused on the adoption of early-precision lock customers, to provide more effective housing services.

Whether it is the general trend or the initiative to change, SouFun in the latest operating ideas increasingly clear-to the user's needs as the center, the real estate electric platform to maximize the convenience of the same time, in the integration of the action of the brokerage industry constantly upgrade the broker's service system.

In this strategic partnership, the pattern of this upgrade is further deepened. Adhere to the public cooperation, integration of the brokerage industry, in the system to increase the function of the room with the implicit function, so that the mode of cooperation more open, fair and transparent.

In the trading terminal--home buyers, to real estate electricity business finance as the tangent point, effectively solve some of the home buyers in the financial dilemma. And because the financial services are based on a large number of user data as a "backer" will also rely on preferential interest rates and rapid lending and other advantages to enhance the user's friendliness, and increase the success rate of brokers.

With the help of the Internet integration ability and the offline layout of the financial services, search room in the conquest of the "fang.com" This new domain name, but also successfully brushed all the relevant room with the existence of the platform.

"Follow-up, we will continue to customer demand as a support point, to enhance the value of their own products, joint more partners, the use of more advanced marketing model to make real estate electrical business closed-loop gear." SouFun, said the relevant person.